ZAL_YB-2017

»I AM CONSTANTLY AMAZED AT THE SUCCESS OF THIS INCOMPREHENSIBLE ACRONYM, ›ZAL‹.
FOR MANY EXPERTS IN THE INDUSTRY, ›AERONAUTICAL RESEARCH‹ AND ›ZAL‹ HAVE BECOME
SYNONYMS. AND EVEN MORE ASTONISHING IS THE FACT THAT THE GERMAN ACRONYM IS
NOW RECOGNIZED INTERNATIONALLY.« MIRIAM-JOANA FLÜGGER
— Without doubt, effective corporate communications
have been a major contribution in ZAL′s nowadays
strong brand recognition. Back in 2009, when ZAL was
first established, Miriam Flügger managed corporate
communications alone, for example developing the
company's logo. Those days are long gone. She is still
hard at work ensuring that the ZAL brand is communicated
consistently, but nowadays she is supported by
the Executive Board, by colleagues, and even by Hamburg
Aviation cluster.
The aim of Corporate Communications is to convey a
unified and consistent ZAL brand to both external and
internal audiences. This encompasses marketing, press
and public relations and events, both internal and
external. The combined effect of the various measures
and activities is to make the ZAL brand, and the motto
– Future. Created in Hamburg. – visible and tangible for
partners, stakeholders and the company′s own employees.
And that effect is essential, if ZAL is to be perceived
by the political authorities for what it is: a functional
moderator and facilitator of aerospace research and
innovation within the Hamburg Aviation network.
AIRCRAFT INTERIORS EXPO
a must-attend event for ZAL
TECHCENTER GROUND BREAKING CEREMONY
its all about the perfect staging
ZAL TECHCENTER