Download annual report 2010 - Port of Rotterdam

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The Port of Rotterdam Authority Annual report 2010 4.4 Port Marketing We continuously work to maintain and extend our contacts with all the branches in the eight segments (three growth concepts and five back bone and niche concepts) that are relevant to the port of Rotterdam. To do this we employ a port marketing strategy focussed on a number of marketing concepts The market segments are an important asset in our commercial strategy for the coming five years. In addition to the focus on growth, backbone and niche concepts, we also pay attention to total port marketing (port branding). We use various channels for the marketing and account management of the port. Through our Business Managers we stay in direct contact with customers on a day-to-day basis. In addition, our regional representatives in the most important areas overseas (Japan, China, Brazil, Russia, USA, Austria) fulfil a crucial role in maintaining contacts with market parties located there. Another important channel is the Rotterdam Port Promotion Council (RPPC). The RPPC functions as a PR and marketing office for port businesses in Rotterdam and the surrounding area. In 2010 the RPPC once again organised several exhibitions and made promotional trips to countries within and outside Europe. Report of the Port Authority > Customer 55
eport of the port authority 1 The Port of Rotterdam 2 About the Port of Rotterdam Authority 3 Harbour Master 4 Customer 5 Area and space 6 Traffic and accessibility 7 Environment and sustainability 8 Finance 9 Outlook 2011 The Port of Rotterdam Authority Annual report 2010 Area and space Report of the Port Authority > Area and space 56
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annual report 2010 ‘World-class i
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2.7 Participating interests 33 Intr
Page 5 and 6: 7 Environment and sustainability 74
Page 7 and 8: Foreword by the Executive Board The
Page 9 and 10: Space for growth Two thirds of our
Page 11 and 12: Word of thanks We conclude with a w
Page 13 and 14: Digitised Annual Report Finally, ou
Page 15 and 16: eport of the port authority 1 The P
Page 17 and 18: Throughput by segment (gross weight
Page 21 and 22: The Port of Rotterdam Authority Ann
Page 39 and 40: 2006 2006 39.000 37.000 35.000 33.0
Page 41 and 42: 39.000 37.000 35.000 33.000 31.000
Page 43 and 44: 2006 Safety & Environmental Index (
Page 53 and 54: Dry bulk Containers Breakbulk Movem
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Page 105 and 106: Committees The Port of Rotterdam Au
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Content Financial Statements Balanc
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Statement of income (amounts x m 1.
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Two-tier board system Shareholders
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Financial fixed assets Inventories
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Leasing Financial lease Assets fina
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Interest income and expense Capital
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2 Financial fixed assets 31 Decembe
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6 Provisions Provisions for employe
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Long term debt facilities 8 Short t
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Pending claims and disputes 10 Fina
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13 Other operating expenses 14 Othe
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Basic salaries 2010 Variable short
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19 Related parties 20 Auditors’ e
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23 Withdrawals from/ deposits into
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Key figures 2010
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Balance sheet Capital expenditures
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2009 2010 2006 2006 2007 Number of
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Outgoing throughput Port of Rotterd
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2006 2006 2007 Gent ports aven ugge
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Notes to the KPI’s In this outlin
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About the Annual Report
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The Port of Rotterdam Authority Ann
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The Port of Rotterdam Authority Ann
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Opinion Opinion with respect to the
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A.J. (Ad) Scheepbouwer Year of birt
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Ir. drs. H.N.J. (Hans) Smits Date o
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TOTAL IMPORTS ROTTERDAM DRY BULK LI
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DEfINITIONs DEfINITION EXPLANATION
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DEfINITIONs O OCAP Joint Venture be
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Appendix IV The Port of Rotterdam A
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grI INDICATOr rEfErENCE TO ChAPTEr
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