WCN February 2020 Web

A WORD FROM THE BOARD: THE ALMOND BOARD OF CALIFORNIA
Record Highs, Best of Show Experience at
The Almond Conference 2019
Waycott and King kicked off the conference with the
annual State of the Industry address, during which they
emphasized the importance of strategic planning in an
effort to anticipate future challenges and meet them
head on.
All photos courtesy of The Almond Board of California.
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The 47 th Annual Almond Conference, held this year at
Cal Expo in Sacramento, achieved all-time highs for
attendance and number of exhibitors. A record 3,913
almond growers and processors, researchers, allied stakeholders
and other industry members gathered on Dec. 10-12
for the 2019 conference, joined by 269 exhibitors filling two
trade show halls totaling more than 2.7 acres with equipment
and technologies.
Organized by the Almond Board of California (ABC),
the annual event offers participants a chance to hear from
key experts about important research findings driving
orchard decisions, meet with a wide variety of businesses
and organizations providing products and services to the
industry and receive updates on issues impacting the future
of the industry.
This year’s conference was held at Cal Expo, a temporary
move necessitated by the renovation of the Sacramento
Convention Center. Utilizing a combination of existing
structures and massive tents and walkways constructed exclusively
for the event, the Almond Board created a “pop-up”
convention center on the State Fairgrounds.
“From the moment attendees entered Cal Expo, The
Almond Conference had a great feeling. There was a great
energy,” said Jenny Nicolau, senior manager of Industry
Relations and Communications at the Almond Board. “Our
goal was to provide a ‘Best of Show’ experience for our
industry. What it made it work is that people embraced the
change, a great example of the forward-thinking attitude of
this industry.
“Beyond reaching a record high for total attendance, what
set apart this event from past events was a sense of pride for
past accomplishments and a drive to continue to improve for
years to come,” said Nicolau.
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West Coast Nut February 2020