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er 2018 to September 2019 was expected at 221.2 million<br />

pounds, on a utilized in-shell basis, down 27 percent from<br />

the previous year, on overall reduced bearing acreage and<br />

lower yields, reported the USDA. In a USDA report for<br />

California the in-shell value of pecans was $7.4 million at $2<br />

per pound, with 3,500 harvested acres and a yield of 1,057<br />

pounds per acre average in 2018.<br />

According to the Pecan Report, pecan prices inched<br />

upward as pecan supplies have dropped<br />

just over 6 percent from 2018.<br />

For years a large portion of the<br />

country's domestic crop was exported,<br />

much of it into the Asian market.<br />

But the demand for exported pecans<br />

was threatened with the onset of the<br />

China-U.S. trade dispute.<br />

“Bottom line is China’s absence has<br />

definitely affected marketing domestically<br />

and abroad. We are hopeful they<br />

will return to buying soon. Until then<br />

we continue to develop new relationships<br />

and manage current customers<br />

needs,” Powell said.<br />

“But time will tell,” Vance added.<br />

With China's commitment to<br />

purchase some 50 billion worth of U.S.<br />

farm goods comes the positive reference<br />

that pecans will be among the<br />

produce purchased.<br />

Vance believes with the demand and<br />

new federal marketing order in place,<br />

prices should remain fairly steady in the<br />

near future.<br />

“The industry as a whole has a lot of<br />

growth potential with the right promotion<br />

and market strategies,” Vance said.<br />

Pecan production is on the upswing<br />

across the western states of New Mexico,<br />

Arizona and California with increasing<br />

acreage and development in processing facilities.<br />

For those in the pecan industry, whether it is a good<br />

year, a bad year or somewhere in between, Vance said it<br />

best when he stated, “We do grow the tastiest and healthiest<br />

nut on the market!”<br />

Comments about this article? We want to hear from you.<br />

Feel free to email us at article@jcsmarketinginc.com<br />

<strong>February</strong> <strong>2020</strong><br />

www.wcngg.com<br />

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