BeatRoute Magazine AB Edition - February 2020

That’s Dope
W
ith the industry rising above
and beyond its smoke cloud
of regulations, Canadian
cannabis brands want you to sit back,
relax, and consume kush in comfort.
Sackville & Co., Burb, and Superette
have each designed cozy loungewear
pieces for any kind of session. “Comfort
is key [to] BC bud culture,” says Margot
Zimmerman of the inspiration behind
Vancouver-based Burb’s apparel. The
Burb x Tantalus Sky Pilot Sherpa Jacket
is a dreamy outerwear cloud, perfect
for watching a movie on the couch or
adventuring in the great outdoors.
Sackville & Co. founders Hayley
Dineen and Lana Van Brunt agree
that “the perfect sesh outfit” can be
whatever makes you comfortable. Sold
separately, the duo’s Sackville Crewneck
and Sackville Shorts are made of a
breathable, cozy cotton. The suit comes
in three retro washes and features
cheeky iconography to celebrate the
brand’s design-forward style — without
compromising utility. This is a key part
of Sackville’s mission, say Van Brunt
and Dineen. With the goal of adjusting
the stigma cannabis use has held in the
past, they aim to create products that
fit into your lifestyle “without having to
stash them away in a drawer.” Sackville’s
cannabis accessories beg to be
displayed, on your nightstand or body.
Superette’s apparel also shows
off the brand’s low key but impactful
aesthetic. From dad hats to hoodies,
long sleeves to socks, the Ontarioborn
cannabis company uses organic
materials and their now-iconic rose logo
to brand comfy clothes that encourage
the wearer to simply have fun. Thaomy
Lam, who works in Events & PR at
Superette, says the clothes were made
with “the potential for ash to stain or a
rogue roach to burn a hole” in mind. At
Superette, she adds, “we think those
add character.”
STAR
THIS MONTH IN CANNABIS NEWS AND VIEWS
LAZE AND LEVEL OUT IN
CANADA’S BEST SESH SUITS
Superette apparel available
at superetteshop.com
LEEOR WILD
Sackville apparel available at
sackvilleandco.com
EVA ZAR
By JAIME EISEN
Burb x Tantalus Sky Pilot Sherpa Jacket
available at shopburb.com
JOMAR VICTORIA