Credit Management March 2020

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PERSONAL DEVELOPMENT PRESENT AND CORRECT In the first in a new series, we consider how to create the perfect presentation. AUTHOR – Clive Hawkins THERE are times throughout your career when you are asked to present to an audience. When this happens, how do you feel – excited, proud, eager to share your knowledge? I suspect not. Mention the term ‘public speaking’ and there is a strong chance it will be accompanied by a discernible shudder and viewed as a frightening prospect. This is a common reaction and there is even a name for the fear of public speaking, Glossophobia. It is estimated that up to 75 percent of us share this phobia – when I mention this in my training programmes, many delegates often question why this figure it is not higher. The ability to be a confident public speaker is a necessary business skill. It enables you to communicate effectively and reinforces your reputation as a business expert. So, what can be done to address the situation if you see yourself positioned in the ’75 percent’ group and need help? PRODUCT OF NATURE It is easy to assume that a good public speaker is a product of nature but that’s not the case. Of course, there are those that relish standing before their peers and can hold an audience but they're definitely in the minority. I believe public speaking is a skill that can most definitely be taught, whatever the degree of trepidation. However, you need to review, refresh and rehearse your presentation approach every time to ensure the delivery meets your audience’s needs. We can all relate to presenters struggling to hold our attention on the podium and lacking clarity on what they are seeking to convey, and our yearning for the last slide to appear before we can quickly exit for the coffee machine. GOLDEN RULES Teaching people the techniques to communicate effectively relies on following some golden rules – rules which if followed help build confidence and turn you into an effective public speaker. So what are they? • Know your audience. When crafting your presentation, focus on the audience profile and what topics are going to interest them. The more appropriate the content, the greater your audience will relate to what you are saying. • Know your material. Nothing switches off an audience more than a presenter who cannot engage effectively. This often starts with a lack of preparation; not having rehearsed their content delivery or spending enough time on making someone else’s presentation their own. This leads to a poor presentation; needing to continually refer to speaking notes, looking at slides on the screen for long periods of time as if it were a ‘magic eye’, and frequent ‘ums’ and ‘ers’ in the delivery. The more you know your material, the more confident you will be and the more likely you will deliver a powerful presentation for your audience. • Know your delivery. Decide on the key points you want an audience to take away and use these to structure your presentation. Tell a story to link these points together and combine with a powerful opening and strong summary, as audiences are more likely to be engaged by a compelling narrative than just hard facts. You also need to consider how you will deliver your presentation. A good public speaker will consciously alter their tone of voice, use hand and arm movement selectively and command the podium in a positive and enthusiastic way whilst appearing as natural as possible. The more you can anticipate your audiences’ requirements, are able to recite the presentation in your sleep and can deliver your key points in an engaging way, the more you will see the difference between a public speaking experience you love, and one that you dread. Clive Hawkins is a Senior Associate at Spoken Word Communications, a global media, crisis communications, and presentation training company.clive@spokenwordgroup.co.uk www.spokenwordgroup.com Advancing the credit profession / www.cicm.com / March 2020 / PAGE 24
PERSONAL DEVELOPMENT AUTHOR – Clive Hawkins The ability to be a confident public speaker is a necessary business skill. It enables you to communicate effectively and reinforces your reputation as a business expert. Clive Hawkins Advancing the credit profession / www.cicm.com / March 2020 / PAGE 25
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