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6 Potential Visitor Income <strong>St</strong>reams for SMR<br />
Looking at a number of comparators there are a number of ways in which SMR, with the right<br />
heritage offer, could increase income from visitors. It is assumed in this narrative that charging<br />
entry to the church will not take place.<br />
Options are as follows<br />
1. Donations - Develop an attractive interpretation and visitor offer. Increasing the dwell<br />
time on site.<br />
2. Introduce Heritage Tours<br />
3. Introduce Tower Tours<br />
4. Increase income per head by increasing the café and retail spend per head<br />
5. Developing the Learning offer<br />
6. Returning the Hogarth to SMR.<br />
7. Improve the front of house/visitor welcome<br />
8. Developing a well-trained and diverse volunteer team to help deliver the visitor offer.<br />
6.1 Increase Donations - Develop an attractive interpretation and visitor<br />
offer/welcome.<br />
Comparator Donations/Head<br />
Attraction<br />
Donation/Head<br />
Chichester Cathedral £2<br />
Bristol Cathedral £0.36<br />
Winchester Cathedral<br />
£1.00 (Admission Charged)<br />
Gloucester Cathedral<br />
Lees than £1.00 (Admission Charged)<br />
Wells Cathedral<br />
£6.00 (Suggested donation)<br />
Salisbury Cathedral<br />
£6.50 (Suggested donation)<br />
Bath Abbeye<br />
£4 suggested donation (increased<br />
from £2.50)<br />
SMR £0.33<br />
The Interpretation scheme must include an attractive donations area and front of house<br />
staff/volunteers trained to encourage people to make a donation. Once this is achieved then<br />
increasing the donation/head to £1 seems realistic. (See Figure 1 below for an example of a<br />
prominent donation point)<br />
Number of Visitors<br />
£1/head donation<br />
139,819 £139,819<br />
173,061 £173,061<br />
206,303 £206,303<br />
14 | P a g e
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