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8.6 Assumptions for Income & Expenditure Tables<br />
8.6.1 Phase 0 Assumptions<br />
• 6-month phase<br />
• Modest increase in visitor numbers from present figures (5000 increase).<br />
Income<br />
Expenditure<br />
No increase in café income<br />
Visitor services manager employed<br />
Increase in retail income<br />
Volunteer manager employed<br />
Small marketing budget included<br />
8.6.2 Phase 1 Assumptions<br />
• 36-month phase<br />
• Increase in visitor numbers to 60,000<br />
Income<br />
No increase in café income<br />
Increase in retail income<br />
8.6.3 Phase 2 Assumptions<br />
• 12-month phase<br />
• Increase in visitor numbers to 80,000<br />
• New business centre opens<br />
Expenditure<br />
Visitor services manager employed<br />
Volunteer manager employed<br />
<strong>Business</strong>, catering & events manager employed 6<br />
months from the end of this phase.<br />
Cost for tours included<br />
Marketing budget increased<br />
Income<br />
Expenditure<br />
No increase in café income<br />
Visitor services manager employed<br />
Increase in retail income<br />
Volunteer manager employed<br />
6 music events/annum planned <strong>Business</strong>, catering & events manager employed<br />
<strong>Business</strong> & event income<br />
Education officer employed 6 months into phase<br />
Curatorial officer employed 6 months into phase<br />
Cost for tours included<br />
Maintenance of business centre included<br />
Marketing budget constant<br />
8.6.4 Phase 3 Assumptions<br />
• 12-month phase<br />
• Increase in visitor numbers to 100,000<br />
• Hogarth visitor centre opens<br />
Income<br />
Expenditure<br />
Increase in café income<br />
Visitor services manager employed<br />
Increase in retail income<br />
Volunteer manager employed<br />
6 music events/annum planned <strong>Business</strong>, catering & events manager employed<br />
<strong>Business</strong> & event income<br />
Education officer employed<br />
Hogarth visitor centre income<br />
Curatorial officer employed<br />
Schools income<br />
Cost for tours included<br />
Increase in café expenditure<br />
Maintenance of business centre<br />
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