Bangkok April 2020

BUSINESS SUPPLEMENT
BUSINESS SUPPL
HOW TO
MAKE SOCIAL MEDIA
WORK FOR YOUR
BUSINESS...
There are currently more than
1.5 billion active Facebook users,
320 million Twitter users & 100 million
active Linkedin users.
guide - https://www.facebook.com/
business/learn/set-up-facebookpage
Twitter is great for short updates
about your services, product
launches or other newsworthy
items regarding your business. It
is also a great way to connect with
known industry influencers and experts.
Social Media opens up a whole
new world of Online Marketing for
small business owners. Even if you
haven’t got your website up and
running yet, you can still connect
with potential customers through
platforms such as Facebook, Twitter
& Linkedin.
Although these three popular
platforms all involve connecting
with your customers online, they do
need very different strategies.
Facebook is the most ‘social’ of
the Social Media platforms and in
order to succeed here you will need
to let your customers see the personal
side of your business through
humour, helpful hints and honest
feedback about your services.
Don’t sell your product or service
on Facebook, instead encourage
users to leave reviews on your
Facebook page which act as ‘Social
Proof’ that your company is trustworthy
and offer free advice and
tips related to your industry. Don’t
lock your content away and ask for
someone’s email address before
handing over any content, that’s
like walking up to someone in a bar
and asking for a date before you’ve
even asked their name!
Be sure to use a Facebook
Business Page for your company
and not a personal profile, as
personal profiles can get banned
if they are used for business. For
more information on setting up your
Facebook page for business, you
can check out Facebook’s official
Linkedin is the most professional
of all the Social Media platforms
and the place where you should aim
to establish yourself as an expert.
Joining groups, commenting on
discussions and posting links to relevant
articles are just some of the
ways in which you can start to get
noticed on Linkedin. Remember,
that it is a corporate platform and
the use of ‘emocions’ and other casual
content should be avoided as
it is your chance to show off your
professionalism and the professionalism
of your company.
For more information or help
with Social Media Marketing,
please contact sales@pdsconsultingsolutions.com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
DO
MI
High Tower Co., Ltd. Tel: 038 411 009
Email: ben.hightowerltd@gmail.com
For all your advertising enquiries - Tel: 0846 77 43 60