Pressure Wash News April issue

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contents FEATURES The Great 8: 4 12 14 19 Eight Pressure Washing and Exterior Cleaning Industry Trends for 2020 Business Lending 101: Any firm can apply for business financing, no matter how big or how small Cleaning Up the Worker’s Compensation Process: Exploring employee leasing in the high-risk industry of pressure washing What’s Your Your brand should promote your business, connect with your customer base, and differentiate you in the market 20 Pass On What You Have Learned...: Pressure wash industry guru Brandon Vaughn teaches fellow entrepreneurs how to automate, grow and sell their exterior cleaning businesses DEPARTMENTS 3 Editor’s Letter: Be on Fire for Success Vol. 2, No. 2, Spring 2020 Publisher: Jackson Vahaly Editor: Drew Ruble Design: Katy Barrett-Alley Pressure Wash News is published 4 times per year and is independently owned by Jackson Vahaly. All inquiries should be directed to: Pressure Wash News, 110 Childs Ln. Franklin, TN 37067 jacksonv@pressurewashnews.com 16 Industry Dirt: A look around the cleaning equipment world for news and notes of interest Copyright © 2019 2 Dollar Enterprises/Pressure Wash News. All Rights Reserved. 2 | PRESSURE WASH NEWS | VOL. 2, NO. 2 | SPRING 2020
Be on Fire for EDITOR’S NOTE Success Pressure Wash News is located in Franklin, Tennessee, just outside of Nashville – the aptly-named Music City USA – the cradle of the country music industry. Every day across the city, hundreds of the world’s best songwriters sit together and try their best to write the next big hit that America will be singing along with on the radio. One of my favorite hit country songs to come down the pike in the last few years was written by Burton Collins, Joanna Cotten, and Bruce Wallace. It’s a song that artist Tim McGraw made famous called “How Bad Do You Want It?” “How bad do you want it?” the song asks. “How bad do you need it?” It then goes on to ask “Are you eating, sleeping, dreaming with that one thing on your mind? ‘Cause if you want it all you’ve got to lay it all out on the line.” The phrase “how bad do you want it?” also serves as the title of a book by Matt Fitzgerald, a well-respected coach, author, and sports nutritionist. It’s a book about mental fitness that profiles numerous elite athletes such as ultra-distance runners to identify their keys to success. It’s true what Fitzgerald points out when he writes “Rarely do champion endurance athletes credit their physical capacity for their success. More often, they insist that their advantage lies not in having more to give but rather in being able to give more of what they have.” In actuality, my favorite passage in the book is this: “There is no experience quite like that of driving yourself to the point of wanting to give up and then not giving up. In that moment of ‘raw reality,’ as Mark Allen has called it, when something inside you asks, ‘how bad do you want it? an inner curtain is drawn open, revealing a part of you that is not seen except in moments of crisis. And when your answer is to keep pushing, you come away from the trial with the kind of self-knowledge and self-respect that can’t be bought.” The question inherently infers that a person must be willing to take some degree of risk. Answer this question: What risk have you been needing to take? And is anything going to change in your life unless you take it? You’ve got to be on fire for success. You’ve got to give a damn. You’ve got to be intense and intentional. Not just for you but for your employees. Your future success as a leader is directly tied to your employees’ perspective of how invested you are in this whole process. So tell me…“how bad do you want it?” Drew Ruble drewruble@gmail.com | Editor | PW News VOL. 2, NO. 2 | SPRING 2020 | PRESSURE WASH NEWS | 3
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