2023_PWN_V5_No1_web

How Has The 

Game Changed?

contents 

18 

THE ABCs of SEO 

Potential customers are taking physical action in real time to 

search Google for pressure washer [your city] or other pressure 

washing services that you provide; if your website is not listed 

on the first page of the search results (as a result of some 

simple search engine optimization techniques that you can 

learn and employ), you are basically handing customers to your 

competitors every single day. In this ultimate guide to SEO for 

pressure washers, we get you pointed in the right direction. 

24 

How Has the Game Changed? 

A list of the top 10 biggest changes that have occurred 

in the pressure wash industry over the past 25 years 

(selected and described by one of the longest-tenured 

writer/journalists working in the industry). 

4 

By the Numbers 

A deep data dive into 

the pressure wash 

industry, revealing 

just how much 

upside the 

future holds. 

16 

Growing the Game 

A video game about pressure washing grew to an amazing 

7 million fans in less than a year. Yes, people do find your job 

satisfying and desirable (even though – ironically – it’s hard to 

find good labor ready to work.) Now the popular game is going 

to an even greater platform – Sponge Bob’s Bikini Bottom. 

Vol. 5, No. 1, Fall 2023 

Publisher: Jackson Vahaly 

Editor: Drew Ruble 

Design: Katy Barrett-Alley 

Pressure Wash News is published 4 times per year and is independently owned by Jackson Vahaly. 

All inquiries should be directed to: Pressure Wash News, 110 Childs Ln. Franklin, TN 37067 | 

jacksonv@pressurewashnews.com 

Copyright © 2022 2 Dollar Media / Pressure Wash News. All Rights Reserved. 

DEPARTMENTS 

3 Editor’s Letter: 

The Heart of an Industry 

The pressure washing world is full of good people 

who are generous with their talents and have a 

heart for their communities. 

6 Commentary: 

Kids in the Back Seat 

Anybody who’s owned a business for any length 

of time has experienced periods when their 

job as CEO felt more like a parent driving a car 

with unruly kids in the backseat than it did the 

enlightened leader of a growing business. 

8 Industry Dirt 

A look around the exterior cleaning world for 

news and notes of interest. 

2 | PRESSURE WASH NEWS | VOL. 5, NO. 1 | SUMMER 2023

EDITOR’S 

NOTE 

The Heart 

of an Industry 

Our cover story this month provides 

a look at the 10 biggest changes in the 

pressure wash industry over the past 

quarter century, as selected by the 

most veteran journalist in the field. 

One thing I’ve found in my own 

years of covering the pressure wash 

industry is that the pressure washing 

world is full of good people who are 

generous with their talents and have a 

heart for their communities. 

Bill Hutson and his wife Pam of H&H 

Softwash in Franklin, North Carolina are 

my case in point. Here’s why. 

Fields of the Wood is a Christian 

religious park of more than 200 acres 

in Cherokee County, NC, owned by 

the Church of God of Prophecy—a 

Holiness Pentecostal denomination. 

It is best known for its 300-footwide, 

mountainside representation of 

the Ten Commandments, with letters 

five feet high and four feet wide. The 

park includes numerous other markers 

and monuments, including representations 

of the three crosses on Golgotha. 

The roadside attraction is named 

after a reference in the King James 

Version of Psalms 132: 6: "We found it 

in the fields of the wood." 

The Hutsons relocated to Macon 

County, NC for retirement a few 

years back. But a businessman at 

heart, Bill Hutson “saw a need in the 

community and couldn’t resist filling 

that gap.” He did so by founding H&H 

Softwash in 2021. 

The Hutsons had long ago started 

a nonprofit, Table Talk Foundation 

for Better Living, which provided 

free home repairs for the elderly 

and disabled. Once, while cleaning a 

90-year-old woman’s algae-covered 

sidewalk, Hutson researched how to 

clean it, discovered soft washing, and 

began offering softwash as another 

free service. 

Hutson retired from Table Talk 

Foundation after it had grown to 

operate two offices in two states, with 

clients in 12 states. 

Since its founding, H&H Softwash 

has commonly offered lucky community 

members in Macon County the 

chance to win a free exterior wash. In 

one contest, area churches were able 

to upload photos to H&H Softwash on 

Facebook and the photo with the most 

likes received a free roof and exterior 

wash for their church. 

So it was that the Hutsons happened 

to visit Fields of the Wood in recent 

months and were moved to a singular 

conclusion: they had to clean the park. 

Hutson spent three weeks on the 

job, estimating at least $10,000 in 

donated services. He was very careful 

with the structures given their age. 

Following his work, the park is by no 

means spotless; but importantly, the 

algae growth has at long last been put 

in check. 

Hutson, who plans to retire from 

pressure washing for good in the near 

future, said cleaning the theme park 

made him feel like he “ended with a 

purpose.” 

Regardless of your religious faith, 

it’s a feel good story that speaks to the 

heart of people in our industry. 

Well done, Mr. and Mrs. Hutson. 

Drew Ruble 

drewruble@gmail.com 

Editor | PW News 

VOL. 5, NO. 1 | SUMMER 2023 | PRESSURE WASH NEWS | 3

BY THE 

NUMBERS 

Market forecast after market forecast points 

to strong growth in the pressure wash industry 

Jobber, an award-winning platform that helps small home services businesses 

organize their entire operations, from scheduling jobs and managing their crews, 

to invoicing customers and collecting payments, recently took a deep statistical 

dive into the pressure wash industry. Here were some of its findings: 

98% local 

of people read 

online reviews for 

businesses. 

$1 

BILLON 

pressure washing 

market value in the 

United States 

93.9% 

MEN 

6.1% 

WOMEN 

gender breakdown 

of pressure washers 

22,186 

pressure washing businesses 

currently in the U.S. 

33,679 

number of workers employed by 

the pressure washing industry 

38 YEARS 

average age of a 

pressure washer 

$22 PER HOUR 

average earnings of a pressure 

washer technician in the U.S. 

HOME 

SERVICE 

PROVIDERS 

Operators increased their revenue 

by an AVERAGE OF 35% when 

offering optional add-ons like soft 

washing, window cleaning, or deck 

and fence cleaning 

Businesses that offer online booking 

options receive up to 

24% MORE CUSTOMER CALLS. 

55% OF CUSTOMERS 

search for a business online 

before requesting a service. 

digital payments accounted 

for 40% OF PAYMENTS 

collected in 2022. 

Average home service invoice 

sizes were 10% HIGHER 

in 2022 than in 2021. 

SOURCE: Jobber, February 2023. Visit www.getjobber.com for more. 

HOME 

SERVICE 

INDUSTRIES 

HOME 

SERVICE 

INDUSTRIES 

The U.S. industry 

grew on average 

5.7% 

PER YEAR 

between 

2018 and 2023 

$607.86 

MILLION 

expected growth 

of the global 

market by 2026 

$2 

BILLION 

expected growth 

of the global 

market by 

2030 


Shop our Huge 

Selection of Power 

Wash Supplies 

Hose Reels 

General Pump® 

•4000 PSI maximum pressure 

•225ºF maximum temperature 

•3/8" NPT-F inlet & outlet 

• Heavy duty powder coated 

steel construction 

•Full flow swivel brass joint 

GPD30001 50’ x 3/8" 

GPD30002 100’ x 3/8" 

GPD30004 150’ x 3/8" 

GPD30006 200’ x 3/8" 

KRK3102 

PRESSUREWASHERSUPPLIER.COM • 800.233.3873 

GPD30006 

KRK3106 

VL0110 

Non-Weep 

Guns 

PU21250 

PU21227 

Kleen-Rite Kits 

3/8" Ball Valve 

General Pump® 

•5000 PSI Maximum Pressure 

•180ºF Maximum Temperature 

•3/8" NPT-F Inlet 

•12.0 GPM 

Gun 

Repair Kit 

SUT2300NW Gun 

SUT2300KNW Repair Kit 

NPT High Pressure 

Hose Kit 

1 - D11008 - Quick Disconnect 

3/8" Female Plug 

1 - D10004 - Quick Disconnect 

3/8" Male Socket 

3/8" Ultimate PW Kit for NPT 

1 - D10001 - 1/4" Female Socket - Brass 

1 - D11008 - 3/8" Female Plug - Zinc 

1 - D11009 - 3/8" Male Plug - Zinc Coated Steel 

1 - D10004 - 3/8" Male Socket - Brass 

1 - D10003 - 3/8" Female Socket - Brass 

KRK3104 

M22 Quick Connect Kit 

for High Pressure Hose 

1 - D10035 - Quick Connect Coupler 

3/8" with M22 Male End 

1 - D10037 - Quick Connect Plug 

3/8" with M22 Female End 

Check out the updated 

KR STOCK 

Inventory Management App

Kids in the 

Back Seat 

Editor’s Note: Chuck Violand founded 

Violand Management Associates in 

1987. VMA is a leader in executive 

development, management training, and 

business performance maximization for 

entrepreneurial restoration and cleaning 

companies. As an author and popular 

speaker (including at this month's 

upcoming PWNA convention), Violand is 

a respected authority on entrepreneurial 

small businesses, having spent more 

than 30 years as both a business 

consultant and an executive coach. He 

is a regular contributor to trade journals 

and newsletters and is the author of 

the popular weekly leadership series 

Monday Morning Notes. See violand. 

com for details or contact them at 

1-800-360-3513. 

BY CHUCK VIOLAND 

Anybody who’s owned a business 

for any length of time has experienced 

periods when their job as CEO felt 

more like a parent driving a car with 

unruly kids in the backseat than it did 

the enlightened leader of a growing 

business. 

And, although the wisdom 

contained in the parenting phrases we 

heard as kids in the back seat―or have 

found ourselves repeating to our own 

kids from the front seat―can be sound 

advice at times, does it also apply to 

business? 

When you’re a parent, the kids 

can’t get out of the moving car and 

find another family to join. Employees 

can, and it’s usually pretty costly when 

they do, so we need to be sure our 

wisdom is sound. 

Let’s look at a few phrases. 

DO I NEED TO PULL 

THIS CAR OVER? 

You knew things were serious when 

it wasn’t just any car they were going 

to pull over. It was THIS car. While my 

own parents never used this particular 

expression, I’m sure there were times 

when they thought about it. 

In business, there is no “pulling this 

car over” to have that big Texas talkin’ 

to with an unruly employee. Things 

keep right on moving while you 

employ radical candor to remind them 

of your expectations. But I would 

recommend closing your door first. 

DON’T MAKE ME 

COME BACK THERE! 

Even as a kid, you knew your 

parents couldn’t “come back there” 

while they were driving the car, so this 

threat was an empty one unless they 

chose to abandon forward momentum 

and stop the car to climb over the seat. 

This is the equivalent of stepping 

down from your role as CEO to get 

involved at a level of your organization 

that you’re already paying someone 


else to handle. While on rare occasions 

this might be necessary, it’s also a 

slippery slope. Not only are you not 

doing the things you’re supposed to 

be doing to keep the business moving 

forward, but it causes people in your 

organization to stop doing the things 

they’re being paid to do. 

HOW MANY TIMES DO I 

HAVE TO TELL YOU…? 

complaining out loud, verbal warning, 

written warning, time off without pay, 

shunning, and, finally, termination— 

occasionally with the option to return 

at some later date. 

DON’T MAKE ME 

REACH AROUND AND 

SMACK SOMEONE. 

In today’s gentrified parenting 

climate, it’s frowned upon to smack 

your kid. But, let’s face it, any kid with 

a parent whose arm is long enough to 

actually reach the back seat and connect 

with their kid’s bobbing and weaving 

head is worth being listened to. 

The last time I checked, using 

physical force on a wayward employee 

not only alarms the other employees, 

but it’s illegal. I recommend against it. 

While the sage wisdom of automotive 

discipline practiced by our parents 

makes for great stories to tell our kids, 

I would recommend you stick with 

healthier, more effective approaches 

to employee engagement. 

This phrase served as an early warning 

system for my siblings and me. We knew 

the first time our parents said this we 

were safe. It was when it was repeated in 

progressively higher pitched voices that 

we knew their fuse was getting shorter 

… and so were our leashes. 

Many businesses use a progressive 

discipline approach: verbal warning, 

written warning, termination. But for 

most small business owners this is 

easier in theory than it is in practice. 

As a result, we end up with the five- or 

six-step progressive discipline policy: 


INDUSTRY 

DIRT 

A look around the cleaning equipment 

world for news and notes of interest 

Send your company news and press releases to drewruble@gmail.com 

Silver-Lined Success 

Schieffer Co. International, a 

manufacturer of high-pressure hoses 

for large original equipment manufacturers 

and distributors, recently celebrated 

its 25th anniversary in business. 

Schieffer opened in Peosta, Iowa 

in 1998 with just six employees in a 

12,000-square-foot facility. In the two 

and a half decades since, the company 

has changed its name and expanded 

exponentially. Now known as ProPulse, 

a Schieffer Company, it employs 130 

and utilizes 130,000 square feet of 

space. It officially celebrated its silver 

anniversary in March 2023. 

“25 years is a long time,” said Jeff 

Theis, President and CEO of ProPulse, 

“but I believe ‘blink of an eye’ is appropriate 

when describing our journey.” 

During this ‘blink of an eye,’ 

ProPulse built expansions, acquired 

land, and invested into new manufacturing 

automation opportunities. 

Over the last 25 years, the hose 

manufacturer transitioned from a 

small hose distributor to a mid-sized 

hose manufacturer who supplies 

major original equipment manufacturers 

across the country. 

In 2021, ProPulse added 20,000 

square feet of manufacturing space to 

the production facility, allowing it to 

invest in industry leading hose manufacturing 

technology. The two-year 

expansion on production facilities 

resulted in what company officials 

call the most modern and advanced 

thermoplastic hose extrusion process 

in the United States. 

Much of ProPulse’s success stems 

from their ability to uphold customer 

satisfaction, which in turn allows 

them to consecutively increase sales 

year over year. 

“We say what we are going to do, and 

we do it on-time, every time,” said Theis. 

That customer-focused mindset 

isn’t going away anytime soon, 

according to Theis. 

“ProPulse will always be known 

as a company that keeps its commitments 

to our customers,” said Theis. 

Customer satisfaction isn’t the only 

legacy ProPulse plans to uphold. Backed 

by German manufacturing from their 

partners at Schieffer International 

Group, ProPulse is carrying on generations 

of manufacturing excellence. 

New automation will allow the 

Iowa manufacturer to dive into new 

product markets and build upon their 

current products. 

“We will continue to fill out our 

line of thermoplastic hoses and challenge 

new markets,” said Theis. 

ProPulse’s focus on customer-communication, 

innovation, delivery, and 

quality has allowed them to expand at 

a rapid rate for consecutive years. The 

hose manufacturer plans to continue 

its legacy of growth into the next 25 

years of business and beyond. 

Kleaning Up 

Last summer, Krystal Klean, a 

building care company, announced it 

had finalized its acquisition of Under 

Pressure Washing, a Bradenton, 

Florida -based commercial pressure 

washing company that serves the 

Sarasota area. 

It was the 108th acquisition for 

Krystal Klean, which is part of the 

U.S. organization FleetWash. Terms 

weren’t disclosed. 

The Jacksonville-based company 

was founded in 1996 by Brian and 

Leatt Lipker. Now, with more than 

135 employees that serve more than 

10,000 clients, Krystal Klean is looking 

to continue expanding through more 

acquisitions. 

"If you have a cleaning or coating 

business with annual revenues 

between $200,000 and $200 million,” 

Jeremy Morgan of Krystal Klean says, 

“we'd like to talk." 

Go West, Young Man! 

CETA is Westward Bound! 

CETA will host PowerClean ® 

2023 at the Renaissance Hotel & 

Spa in Glendale, AZ from October 

11-14, 2023. 

The hotel is just steps away 

from the Westgate Entertainment 

District, which includes myriad 

options for food and entertainment, 

the Tanger Outlets Glendale for 

shopping, and a PopStroke Tiger 

Woods/TGR designed mini golf 

course for fun! The Spa Botanica is 

located onsite. And the hotel is also 

just one mile away from the Desert 

Diamond Casino. 

Extend your stay, pre/post show, 

and explore all the Greater Valley of 

the sun has to offer, the galleries of 

Scottsdale, the red rocks of Sedona, 

the outdoor adventure of Tucson, and 

more. 

Attention Exhibitors - If you 

haven't already made plans to 

exhibit...Don't let your company be 

conspicuously absent from the #1 

Trade Show in the power washing 

industry, second to none! Limited 

Exhibit space is still available. 

Contact the CETA Office at info@ 

ceta.org to reserve your spot today! 


Call 800-393-7962 or visit PWNA.org 

to take your business to the next level 

UPCOMING EVENT 

PowerClean® 2023 

Registration Now Open! 

PWNA @ The Huge 

PWNA Classes on Safety @ The Huge 

Convention in Nashville, TN 

August 24th 

See you there! 

Register Early and Save! 

PWNA.org/convention 

Come for the Experience, 

Stay for the Education 

THURSDAY, OCT 12TH 

Golf/Women's Wine & Wash 

Pre - Convention Paid Classes 

PWNA Unplugged - Outdoor Demos & Networking 

PowerClean® Kickoff Comedian 

FRIDAY, OCT 13TH 

Technical, Business, and Sales & Marketing Classes 

Trade Show - Manufacturers & Distributors 

PWNA Reception 

SATURDAY, OCT 14TH 

Technical, Business, and Sales & Marketing Classes 

Trade Show - Manufacturers & Distributors 

EDUCATION 

PWNA offers both traditional in person classes 

as well as online classes for PWNA members. 

NEW! ENTERPRISE MEMBERSHIP 

Contractor Membership plus 

Unlimited Education 

2 Options: $99 monthly or $999 yearly 

Unlimited technical, safety, and compliance training 

for you and your employees 

with over 15 courses online 

Contractor Listing - Bi-Monthly Newsletter 

Member Only Videos - One Annual Convention Pass 

Check out ALL the benefits of being an enterprise member at 

www.pwna.org/membership *One membership per location. 

KEC and Window Cleaning classes are not included. 

SUNDAY, OCT 15TH 

PWNA Certification Classes 

ATTENTION VENDORS: Limited Exhibit Space is Available 

PWNA is the leader in technical, safety and compliance 

training with a complete online education system

INDUSTRY DIRT 

We Got the Beat 

Klangphonics, a German 

techno music trio, recently used a 

power washer as an active instrument 

for their aptly-named 2023 

single “Pressure.” 

The band commonly produces 

techno music not with computers 

but with household items. 

EDM.com has stated that 

the Berlin-based “with a myriad 

of instruments and sounds that 

would otherwise be thought of as 

unconventional for the job, such 

as ukuleles, cats, pans, buckets, 

and even wine glasses.” 

Other recent musical efforts 

by the band included one song 

using a vacuum cleaner, plastic 

bucket, and cleaning spray while 

another used a rubber duck and 

an electric toothbrush to complement 

their other more traditional 

instruments. 

See the pressure washer video 

at https://www.youtube.com/ 

watch?v=teTiW4zUktY 

Scrubbing 

Space 

Mountain 

Made in America 

Disney Parks are renowned for 

their spotlessness. Insiders know 

that overnight cleaning crews – 

including an army of pressure 

washers – tackle the park each 

night in an effort to present that 

signature spotless feel for visitors 

each morning. 

In January, 2023, Walt Disney 

World News Today reported on 

“several instances of public backlash 

in the past month regarding 

cleanliness issues around the parks,” 

and published photographs of 

pressure washing crews cleaning 

up Space Mountain at the Magic 

Kingdom “to get all that dirt and 

grime off the iconic structure’s 

exterior.” 

In March, 2023, Pleasant Prairie, 

Wisconsin-based FNA Group 

announced it would move the 

manufacture of critical components 

including internal combustion engines 

to North America. 

The decision allows FNA to 

strengthen its supply chain and better 

control costs, the company stated in a 

press release. 

The move also allows FNA Group 

to field a more robust Research and 

Development team close to its manufacturing 

facilities to innovate new 

and more efficient products including 

internal combustion engines, the 

company said. 

“The COVID pandemic 

hammered home the challenges 

of offshore product development 

and manufacturing,” said William 

Alexander, executive vice president, 

sales and marketing. “We think the 

environment is right to move our 

manufacturing closer to home so we 

can continue to design, engineer and 

sell the best products imaginable.” 

While competitors have stalled 

manufacturing capacity and product 

development, especially for internal 

combustion engines, FNA Group is 

convinced they are better able to serve 

their customers and markets by ramping 

up nearshore manufacturing plants. 

The decision will solidify supply 

chain, shorten lead times, enhance 

quality control, and contain cost on 

finished goods for their customers. 

The move also makes it easier to 

develop projects with partners and 

fine-tune processes. 

“We are proud of this opportunity 

to grow our manufacturing footprint 

in North America,” said Chris 

Alexander, vice president of business 

development. “As we nearshore our 

supply chain, we plan to be more 

available to our customers, support 

hundreds more families, make a positive 

impact on the communities we 

serve, and create a great value to the 

marketplace.” 

FNA Group is one of the most 

vertically integrated manufacturers 

of power equipment under the 

brand names Simpson®, Delco®, 

POWERWASHER®, AAA® Pumps, 

Clean Machine® and CRX® Power 

(engine power and E-power). 

FNA Group also manufactures 

private label products for some of the 

largest power equipment brands in 

the world. Today FNA Group manufactures 

electric and gas pressure 

washers, cold water and hot water 

pressure washers, pressure washer 

pumps, generators, water pumps, high 

pressure thermoplastic hoses, accessories, 

and replacement parts. 

FNA Group sells worldwide 

through retailers, distributors, dealers, 

and online. 


INDUSTRY DIRT 

Meet the New Boss 

PowerWash.com, a leading 

one-stop shop for those in the mobile 

power-washing industry, recently 

announced the hiring of Christopher 

Blann as CEO. 

Blann is charged with leading the 

company's aggressive retail-focused 

expansion efforts while cultivating the 

company's industry professional training 

platform, PowerWash Academy. 

Previously with Men's Best Primary 

Care, Blann began transitioning into 

his new role at the family-owned and 

-operated business earlier this year. 

"Christopher's operational and 

retail expertise exemplify the 'power' 

in PowerWash.com," said Powerwash. 

com’s president Michael Hinderliter. 

"His hands-on approach and leadership 

experience will be an invaluable 

asset as we elevate the business that 

my father started nearly 50 years ago." 

Blann is a retail industry veteran 

with more than 30 years of experience 

in e-commerce and operations. He 

most recently served as president of 

Men's Best Primary Care, where he 

led the launch and 15-month growth 

of the health care startup. 

Prior to that, Blann served as senior 

vice president of store operations at 

Eyemart Express, where he oversaw 

everything from retail operations to 

supply chain to manufacturing at the 

national optical retailer's more than 

200 locations. 

"I am excited to join a growing and 

innovative company that is paving the 

way in this niche industry," said Blann. 

"The Hinderliter family has created an 

impressive foundation and legacy, and 

I look forward to building upon that 

success with the team." 

A subsidiary of Delux Cleaning 

Supply, Inc., PowerWash.com is based 

in Fort Worth, Texas, and offers a 

complete selection of equipment and 

supplies including detergents for all 

aspects of power washing, including 

truck washing, kitchen hood exhaust 

cleaning, house washing, concrete 

cleaning, wood restoration, awning 

cleaning, and more. 

The company also provides 

comprehensive hands-on and online 

training for industry professionals with 

its own PowerWash Academy through 

the Washaholic Program. 

Power Play 

Droning On 

Charlotte, North Carolinabased 

industrial drone maker Lucid 

Drone Technologies’ Lucid C1 

spraying drone was recognized as 

the Best Power Washing Drone of 

2022 at The Droning Company’s 

annual Droning Awards, which 

recognizes the year’s most impressive 

drone innovations. 

The nominees were chosen 

by members of The Droning 

Company, with a panel of drone 

experts, pilots and enthusiasts 

voting for the winners across 

several categories. 

Lucid was first profiled in PW 

News in 2021. 

Pleasant Prairie, Wisconsin-based 

FNA Group also recently filed critical 

circumstances allegations against 

Chinese and Vietnamese producers 

of gas-powered pressure washers. 

Because of a surge of imports, 

FNA Group has requested that the 

U.S. Department of Commerce 

impose early antidumping and countervailing 

duties against imports from 

these two countries, as part of its 

trade case filed at the end of 2022. 

Shipment data reveals that 

Chinese and Vietnamese producers, 

along with their U.S. importers and 

customers, are trying to evade the 

proposed additional import duties 

by stockpiling their products in the 

United States before a decision by 

Commerce. 

FNA Group, determined to put 

an end to these unfair practices, 

believes that the U.S. Department 

of Commerce will substantiate FNA 

Group allegations of a surge, and 

backdate the additional duties to 

dates as early as March 2023. 

FNA Group's CEO, Gus 

Alexander, stated, "Such practices 

fundamentally contradict the 

purpose of the duties and will not be 

tolerated by the U.S. authorities. We 

fully expect that the allegation will 

succeed, and the retroactive duties 

will apply. It is our hope that the 

Department of Commerce and the 

International Trade Commission will 

make a rightful determination based 

on the evidence available." 

The case numbers of the investigations 

are A-570-148, A-552-008, 

and C-570-149. FNA Group is represented 

by Matthew J. McConkey of 

Mayer Brown LLP. 

Data from the US International 

Trade Commission (USITC) shows 

that in 2021, Vietnam exported 

about $430 million worth of the 

investigated products to the U.S., 

accounting for about 44% of the 

total export value from all countries 

to the U.S. and increasing more than 

1.5 times compared to 2020 and 

25 times to 2019. The estimated 

dumping margin for Vietnam is 

110.23 - 225.65%. 

At press time, the U.S. Department 

of Commerce was still investigating 

whether the named subject imports 

are being sold to the United States 

at less than fair value (“dumping”) 

or benefit from unfair government 

subsidies. ITC was also investigating 

whether the subject imports are 

causing “material injury” or “threat 

of material injury” to the domestic 

industry. 

According to Adams Lee, attorney 

with Harris Bricken, and author 

of China Law Blog, these pressure 

washers are just the latest gas powered 

equipment to be targeted for AD 

and CVD duties. In 2020, Briggs & 

Stratton filed AD/CVD cases on large 

and small gas vertical shaft engines. 

Soon thereafter, U.S. producers could 

no longer afford to import Chinese 

engines or get enough engines from 

Briggs & Stratton. Facing their own 

import competition, they then filed 

their own AD/CVD against imports 

of lawn mowers and snow blowers 

primarily from China. After very 

high AD/CVD duties were imposed 

in these cases, the volume of imports 

from China dropped significantly. 

“It is not surprising to see domestic 

producers in other gas powered products 

wanting to try to get similar AD/ 

CVD duties to protect themselves 

from their own Chinese import 

competition,” Lee wrote. 


Custom Units 

When Performance Under Pressure Matters Choose 

Specifications: 

Pressure: 4000 PSI 

Temperature: 194 °F 

Inlet Port: 3/8” MNPT 

Outlet Port: 3/8” MNPT 

Giant Industries Chemical Injectors: 

• Longer Lasting - Stainless Steel Nozzle and Ball 

• Quality you can trust - Made in the U.S.A 

• Perfect for your needs - Fixed or Adjustable Options 

• Multiple Sizes - Ensures the perfect mix of chemical 

www.giantpumps.com - 419-531-4600 - sales@giantpumps.com

INDUSTRY DIRT 

Jet Setters 

The Water Jetting Association, a 

trade association representing organizations 

that have a professional and 

commercial interest in all aspects of 

high-pressure water jetting in the United 

Kingdom, recently launched a new 

code of practice for pressure washing. 

“Pressure washing has become so 

commonplace that many businesses 

are not taking nearly enough precautions 

to protect their operatives or 

colleagues in the work area,” stated 

WJA president John Jones at the 

time of the announcement. “The need 

is urgent. Many operatives do not 

receive structured training, do not use 

the right PPE, and are unaware of the 

hazards they face.” 

Jones argued that easy access to 

pressure washing equipment has lulled 

people into a false sense of security. 

“Those who operate home pressure 

washers in shorts and flip-flops are 

likely to take that mindset into the 

workplace,” he said. 

The new code also includes new 

water jetting medical guidelines 

created following research into water 

jetting injuries commissioned by the 

WJA and carried out by a team of 

leading NHS trauma doctors. Their 

study, published in European Journal 

of Trauma and Emergency Medicine, 

confirmed the likelihood that many 

high-risk fluid injection injuries are 

not being properly diagnosed by GPs 

and emergency doctors. 

“Every person, from the first 

responder, to the paramedic, the emergency 

doctor, 

GP and 

therapist, 

has a part to 

play in minimizing 

long-term 

effects,” Jones stated. 

“With this in mind, all 

WJA-qualified water jetting operatives 

carry a medical card alerting 

emergency medics to consider fluid 

injection injuries.” 

Ganging Up 

Charlottesville, Virginia-based 

Premium Service Brands (PSB), a 

leader in home services franchise 

opportunities, announce in May 2023 

the acquisition of Window Gang, an 

exterior cleaning franchise. 

Tim McCullen founded Window 

Gang in 1986 in Wrightsville Beach, 

North Carolina. The company specializes 

in environmentally friendly exterior 

cleaning services for residential and 

commercial customers. Serving 1,600 

cities across the U.S., Window Gang 

offers professional window cleaning, 

pressure washing, soft washing, and 

gutter cleaning. 

Paul Flick, PSB's CEO, stated, 

"Window Gang is an optimal addition 

to our lineup and leverages the same 

end-user as our existing brands." 

PSB franchises nine home services 

brands, including Renew Crew, a 

pressure washing and outdoor surface 

renewal company. 

PSB's existing Renew Crew franchises 

will rebrand under the Window 

Gang name as part of the deal. 

McCullen will continue to lead the 

Window Gang team indefinitely. 

For more information on Window 

Gang, visit www.windowgang.com 

Visit the Premium Service Brand's 

website at: www.premiumservicebrands.com 

PSB’s company's lineup of niche 

home services brands also includes: 

360° Painting, Maid Right, ProLift 

Garage Doors, Kitchen Wise & Closet 

Wise, Renew Crew, Rubbish Works 

Junk Removal, The Grout Medic, 

House Doctors, and RooterMan. 

Don’t Fear the Reaper 

Savage, MN-based Hydra-Flex, 

Inc. aims to once again “revolutionize” 

the sewer jetting industry with the 

launch of its newest innovation – 

the Revolution by Reaper sewer 

jetting nozzle. 

According to the company, the 

Revolution combines unparalleled 

new cleaning power with everything 

customers already love about Hydra- 

Flex’s Reaper nozzles. 

Like the Reaper, the Revolution 

features a forceful front rotating stream 

and powerful back jets to cut and clear 

the toughest blockages, but it goes a 

step further with a new 360° rotating 

sub-head with dual jets that completely 

clean and de-scale the pipe. 

This all-in-one tool simultaneously 

cuts, clears, and cleans to help operators 

work faster, save water, and save money. 

The Revolution is built for 

6” to 36” sewer pipes and can 

take on even the biggest jetting 

challenges. 

“We’re thrilled to introduce 

the Revolution and its 

unmatched cleaning power to 

the sewer jetting industry,” said 

Ryan Lindaman, Hydra-Flex 

industrial sales manager. “The 

results from our field trials around the 

country have exceeded our very high 

expectations, and we can’t wait to get 

this nozzle into our customer’s hands 

so they can work more efficiently.” 

Hydra-Flex tested its new nozzle 

against leading competitors and 

found the Revolution removes nearly 

three times more debris on the first 

pass and uses at least 25% less water. 

Rather than using one nozzle to 

clear blockages and another to clean 

the pipe, the Revolution does it all to 

improve efficiency and help improve 

the bottom line. 

“Our operators were impressed by 

the nozzle’s performance,” said Andy 

Keller, Sewer Department foreman 

for Big Bear City, California. “It is 

excellent at cleaning the pipe walls. 

This nozzle is now our first choice for 

pre-jetting for CCTV inspections.” 

The Revolution is ready 

to take on countless tasks, 

including municipal sewer 

cleaning and removal of roots, 

fats, oil, grease, and more. 

The nozzle operates between 

1,000 and 2,500 PSI with a 

flow range of 40-80 GPM. 

The new rotating sub-head is 

designed to maintain consistent 

speed throughout the nozzle’s life. 

A stainless-steel centralizer is included 

to ensure the nozzle stays centered 

within the pipe. 

Speaking of life, the Revolution is 

proven to outlive the competition. It’s 

made from premium materials – stainless 

steel housing and tungsten carbide 

wear surfaces – and is both field and 

shop repairable to extend its life. 


Human Error 

Vistara, India’s leading full-service 

carrier and a joint venture of Tata Sons and 

Singapore Airlines, announced in June 2023 

the implementation of Aerowash, an automated 

aircraft exterior washing and cleaning 

solution introduced by AeroTech Support 

Services Pvt. Ltd. 

Operated by a user friendly and wireless 

remote control, Aerowash is equipped with 

several safety features and alarm indicators. 

Traditional aircraft washing is considered 

difficult, time-consuming, risky to workers, 

and most importantly, fraught with potential 

errors that a robot is less likely to make. 

According to a study by The International 

Shooting from the Tip 

Southeast Softwash LLC, a 

company based in Roanoke, AL, 

announced in late 2022 the release of 

the company’s new titanium shooter 

tip for downstreaming and a soap tip 

for softwashing. 

The Titanium Tall Reach Tip 

(Shooter Tip) For 8-10 Gpm Anodized 

Blue / Purple Finish is to be used on 

on 8gpm-10gpm pressure washers or 

10gpm softwash pumps. It is made 

from titanium, which means its weight 

is approximately 50 percent that of a 

stainless steel shooter tip. 

Also available is the Titanium Tall 

Reach Tip (Shooter Tip) For 4-7 Gpm 

Anodized Blue / Purple Finish, which is 

used as a soap tip for pressure washing. 

It is to be used for on 4gpm-5.5gpm 

pressure washers or 5-7gpm softwash 

pumps. It also makes use of titanium as 

material, which means that compared 

to steel, it is lightweight, strong, and 

corrosion resistant. 

Southeast Softwash LLC introduced 

their equipment manufacturing 

Air Transport Association (IATA), 26% of 

airplane accidents were started off by human 

error in maintenance-related overlooks. 

Automatizing processes like aircraft exterior 

cleaning, an important part of maintenance, 

repair, and overhaul (MRO) services, 

could aid in cutting down the number. 

IATA showed that in 1903, in the early 

days of aviation, around 80% of accidents 

related to maintenance were caused by 

machines. Today, however, the number has 

flipped, representing the rate of human errors 

instead. 

Aircraft washing is done to save fuel and 

ensure safety. 

division in 2018 and since then, they 

have evolved into the biggest turn-key 

equipment provider for softwashing 

in the world. The company offers 

softwashing components and supplies, 

including chemicals, wands/manifolds, 

pumps, hoses/hose reels, tips/nozzle 

holders, surface cleaners, and more. 

Coty Yarbrough, Southeast 

Softwash’s CEO, stated, “Our story 

begins in 1987 with my dad Lane 

Yarbrough. Dad began studying on 

why the asphalt shingles they built 

in the factory would start showing 

the ugly black streaks after a few 

years. Dad began experimenting with 

how to clean the roofs and the first 

successful roof cleaning was our own 

house in 1988. Fortunately for Dad, 

the factory had an on-site chemist 

who was also working on this problem 

and gave Dad a few suggestions on the 

proper chemicals to start trying. Since 

that day, we’ve completed thousands 

of wash jobs and refined our processes 

to perfection.” 

Rollin’, Rollin’, 

Rollin’… 

Philadelphia-based pressure 

washer Rolling Suds 

announced the introduction 

of franchise opportunities in 

markets around the country. 

Rolling Suds was founded in 1990 by Brian 

Wendling Sr. and eventually became a father-duo 

business with the addition of Brian Wendling Jr. as 

co-owner. 

Spearheading the franchising growth strategy is 

Rolling Suds CEO Aaron Harper, who is also the 

CEO and Founder of Franchise Overdrive. 

"Currently, the power washing industry is fragmented 

with companies that lack the necessary 

experience to do the job right,” said Harper. “With 

more than 30 years under their belt, the Wendling's 

have dialed in systems and processes that allow 

them to provide services better than anyone else." 

The launch of the Rolling Suds franchise comes 

at an opportune time, as the global home services 

industry is projected to reach $1.8 billion by 2030, 

a 21+% increase from 2022. 

For more information on its franchise opportunity, 

visit https://rollingsudsfranchise.com/ 

get-started/ 


Growing the Game 

A video game about pressure washing structures 

grew to 7 million fans. Now it’s going to Bikini Bottom. 

BY DREW RUBLE 

Vast sections of the internet are 

dedicated to videos of things being 

power washed because a broad swath 

of the general public finds the process 

of transforming grime-covered surfaces 

to clean and bright spaces to be utterly 

mesmerizing. 

Millions of people have watched 

clips from YouTube channels like 

Power Washing World, where outdoor 

furniture, trucks, patios -- even vegetables—are 

pressure washed. 

What’s the attraction? 

Autonomous Sensory Meridian 

Response (ASMR), which, defined 

in medical terms, describes the experience 

of tingling sensations in the 

crown of the head, in response to a 

range of audio-visual triggers. 

You may think what you do for a 

living is boring. But in the eyes of the 

general public, its dreamy. 

This human obsession with pressure 

washing entered the multi-billion-dollar 

video gaming realm in 2021 

when a small, UK-based game developer 

– FuturLab – created PowerWash 

Simulator. 

The game lets interested gamers 

blast dirt into oblivion right from their 


desktop. 

How successful has it been? 

FuturLab announced in May 2023 that 

since its creation, 7 million players have 

joined in on the power washing game. 

It’s an amazing achievement for a 

small studio like FuturLab. 

Kirsty Ridgen, the Co-CEO of 

FuturLab said of the milestone, “With 

over 7 million players, we are honoured 

that so many people have found their 

zen with PowerWash Simulator. The 

strength in our community is palpable. 

Since we launched into Early Access, 

the support for our soothing sim has 

been immense, and we are extremely 

grateful that this has continued to 

strengthen past release.” 

The game first launched in May of 

2021 and fully released the following 

year in July 2022. By September 

2022, FuturLabs announced 3 million 

players had joined in on the scrubbing 

fun. Now that number has more than 

doubled. 

Up until recently, PowerWash 

Simulator simply had players power 

washing cars, houses, trains, literally 

everything dirty requires players 

to clean. Its monotonous, precision 

gameplay became a relaxing form of 

escapism, with every cleaned environment 

another achievement. Players 

could go through a career mode and 

build their power washing business, 

starting with simple tasks and working 

up to more demanding jobs. There’s 

also a challenge mode which tests 

players speed to clean under a time 

limit. Moreover, others can join in on 

the fun and make cleaning go quicker. 

Since then, however, due to its 

incredible success and popularity, 

PowerWash Simulator has “crossedover” 

in to new, more celebrated 

realms of the video gaming world. 

Over the past few months, Power 

Wash Simulator has received free 

updates, two from Square Enix, letting 

players clean the iconic Croft Mansion 

from Tomb Raider, and a Midgar 

Special Pack, featuring Hardy Daytona, 

Scorpion Sentinel, Seventh Heaven 

and more for cleaning, from Final 

Fantasy 7 Remake. 

The game, which was initially 

only available on Microsoft Windows, 

Xbox One, and Xbox Series X/S., has 

also crossed some incredible access 

thresholds in recent months and is 

now available on the following additional 

platforms: Nintendo Switch, 

PlayStation 5, and PlayStation 4. 

But perhaps its greatest achievement 

to date was announced in May 

2023 when PowerWash Simulator 

expanded to…wait for it…Bikini 

Bottom. As in the home of cartoon 

icon SpongeBob. 

Unlike past themed expansions, 

the SpongeBob SquarePants 

PowerWash Simulator Special 

Pack will be a paid release, meaning 

interested gamers will have to cough 

up $8 to play. 

It’s considered a small price to pay 

for gamers to gain the chance to pressure 

wash Conch Street, The Bikini 

Bottom Bus, The Krusty Krab, The 

Patty Wagon, The Invisible Boatmobile, 

and The Mermalair. The game is to be 

released sometime this summer. 

For the first time ever, FuturLab 

even redesigned the PowerWash 

character model exclusively for this 

Special Pack. 

“Well, you couldn’t go wandering 

about under the sea looking like that, 

you’d give yourself away as a landlubber. 

Now, you’ll fit right in with 

the crowd as a true Bottomite, with a 

custom-designed gear that could rival 

even Sandy Cheeks’ best inventions. 

We’ve been ashore-d that your power 

washer will work just fine underwater, 

powered by advanced technology 

from the SpongeBob SquarePants 

universe: imagination,” the company 

stated in a release. 

It all begs two significant questions: 

First, how exactly do you pressure 

wash underwater? And second, in a 

day and time when most pressure 

wash operators are struggling to find 

the labor force they need to run their 

businesses, how is it possible that so 

many people out there are fascinated 

with the art of pressure washing? 

Perhaps in your next job advertisement, 

you could begin by stating 

“Are you a fan of the video game 

PowerWash Simulator…???” 


The ABCs of 

A Complete Guide to Search Engine 

Optimization for Pressure Wash operators 

EDITOR’S NOTE: 

Phoenix-based Servgrow, 

which provided this article, 

helps service businesses like 

those in the pressure wash 

business increase overall 

efficiency through the use of 

its field management software 

offerings. But Servgrow can 

also work wonders in boosting 

a service company’s online 

presence, building custom 

websites woven together 

with laser-focused, pressure 

wash specific Search Engine 

Optimization. See more at 

www.servgrow.com 

When it comes to SEO for pressure 

washers, is your company losing potential 

customers to your competitors 

when they search for these popular 

pressure washing search terms online? 

“pressure washer reviews” 

“best pressure washer for home” 

“commercial pressure washer” 

“pressure washer for deck cleaning” 

These terms are being searched 

thousands of times a day by potential 

customers looking for pressure 

washing services that you provide. 

Think about it, potential customers 

are taking physical action in real time 

to search Google for “pressure washer 

[your city]” or other pressure washing 

services that you provide and if your 

website is not listed on the first page 

of the search results, you are basically 

handing customers to your competitors 

every single day. 

On the other hand, if you are in the 

top spots when potential customers 

search for those pressure washing 

keywords, you are primed to dominate 

your market. 

In this guide to SEO for pressure 

washers, we’re going to get you 

pointed in the right direction, so your 

customers start to find your pressure 

washing services (instead of your 

competitors’ services). 

We’ll go over key strategies you 

can implement right away to get 

your pressure washing website moving 

in the right direction. 

THE BASICS 

SEO is a marketing strategy to 

improve your pressure washing business’s 

visibility on search engines and 

help you get found online. 

Appearing at the top of online 

search results pages helps to generate 

free traffic to your website and allows 

you to connect with customers actively 

looking for your services. 

Why is SEO so effective? Because 

customers are looking for pressure 

washing services in real time. It’s 

similar to customers walking in to your 

office at the exact time they need your 

services. Priceless! 

There are four types of SEO for 

pressure washing companies. 

Local SEO: This is the practice of 

optimizing your online presence to 

rank higher in local search results. This 

is especially important for pressure 

washing contractors because most of 

their customers are likely to be located 

in close proximity. 

Technical SEO: This focuses on 

methods of optimizing the technical 

aspects of your website to improve its 

visibility in search engine results. This 

can include things like optimizing your 

website’s code, improving the loading 

speed of your website, and ensuring 

that your website is mobile-friendly. 

On-Page SEO: This targets individual 

web pages within your website and 

refers to the process of optimizing 

each one to rank higher and earn more 

relevant traffic. This entails the use of 

relevant and high-quality content, the 

inclusion of keywords in headings and 

page titles, and the use of alt-text to 

describe images. 

Off-Page SEO: This refers to the 

practice of building authority and 

backlinks to your website in order to 

improve its visibility in search engine 

results. Building high-quality inbound 

links grows your site’s authority, which 

is what Google analyzes when determining 

where pressure washing sites 

should rank in their search engine. 

OPTIMIZE YOUR 

PRESSURE 

WASHING WEBSITE 

It starts with optimizing for user 

experience (UX) because it’s vitally 


Shop our Huge Selection of 

Power Wash Supplies 

and so 

much more! 

Pressure Wash 

Issue 64 

6/14/2023 2:47:32 PM 

Easy online ordering PressureWasherSupplier.com • Toll free order line 800-233-3873 

New Catalog! 

Request your 

FREE 

copy today 

Ask for Issue 64 

scan to 

request catalog 

Shipping from four 

nationwide locations: 

Missouri 

Nevada 

Pennsylvania 

Texas 

PRESSUREWASHERSUPPLIER.COM | 800.233.3873

important that your website is 

providing a good user experience to 

your pressure washing customers. 

The mantra is “Happy Google, 

Happy Rankings!” 

If your website is not providing a 

good user experience, all the best pressure 

washer SEO in the world isn’t 

going to make a difference. 

It’s like having heavy weights 

placed on your website as you try to 

move it up search engine rankings. 

Why? When it comes to SEO, UX 

is one direct measure that Google has 

clear insight into. Google starts tracking 

the UX of a user from the moment 

they first appear on its search engine. 

For instance, imagine a user 

starts on Google’s servers to type in 

a search term like “pressure washer 

maintenance” or some other pressure 

washing service that you provide. 

Next, the user clicks on a search result 

to visit the listed pressure washing 

company that was on the first page. 

Now comes to crucial step: this is 

where Google sits and waits to see 

what this user does next. The dreaded 

‘back button’ is at play here! 

The following are the measurements 

Google can then take away from 

the user experience on your website. 

Great user experience: Google user 

searches for “pressure washer [your 

city],” finds your company, clicks to 

visit your website, and then never 

returns to Google’s servers. Yay! They 

found what they were looking for, 

liked it a lot, and Google is happy! This 

is great pressure washer SEO and your 

website stays where it is on Google 

rankings or travels up the charts. 

Good user experience: Google user 

searches, finds your site, clicks to visit, 

and then returns to Google’s servers 

after a couple minutes or more. Ok, 

that’s good. They obviously liked your 

site but still might need to look more. 

Google is still happy. Good SEO for 

your pressure washing services and 

your site stays where it is or moves up 

the rankings. 

‘OK’ user experience: Google user 

searches, finds your site, clicks to visit 

your website, and then returns to 

Google’s servers in around 30 seconds 

a minute. Eh, ok. They stuck around 

for a little bit but not a definitive signal. 

Most likely your ranking stays the 

same or moves down/up compared to 

other sites UX signals to Google. 

Bad user experience: Google user 

searches, finds your pressure washing 

company, clicks to visit your website, 

and then quickly returns to Google’s 

servers. Almost 100% they didn’t 

like what they found and are looking 

immediately for another search result. 

Not good and this site will most likely 

move down the rankings -- and that 

will be the case no matter how good 

the pressure washers’ SEO is. 

TAKING ACTION 

Google has been using UX signals 

more and more to determine which 

pressure washing company is deserving 

of top spots. It’s the path to the first 

search page. 

Here are several strategies to equip 

you with the correct UX optimization: 

Keyword Research for Laser 

Focused Relevancy: Successful SEO 

and making sure your website is 

relevant relies heavily on keyword 

research. 

The focus should be on keywords 

that consumers are actually searching 

for, not what you think they are 

searching for. 

Eliminate ‘assuming’ when it 

comes to keyword research for pressure 

washing SEO and go straight to 

the hard facts. Using tools like Ahrefs 

and SEMrush can show you exactly 

what your customers are searching for. 

Oftentimes, after doing keyword 

research with such a trusted tool, you 

will find that what you thought people 

were searching for actually doesn’t get 

searched at all. 

Without help, you might go crazy 

wondering why your phone isn’t 

ringing. This is why considering hiring 

a quality SEO company for pressure 

washing services is a key consideration. 

Once you have identified the top 

keywords or search terms for your pressure 

washing business, you’ll want to 

dedicate a page for each different one. 

For example: If your keyword 

research shows that users are searching 

for ‘pressure washing decks’, then you 

will want to have a page dedicated 

solely to ‘pressure washing decks.’ 

With this search term, you will want 

to include “pressure washing decks” in 

the title and headlines of your dedicated 

website pages. You’ll also want 

to include the search term ‘pressure 

washing decks’ into the meta tags and 

descriptions, as well as in the alt text 

for images. 

Feature the “pressure washing 

decks” term prominently and naturally 

throughout your website or content. 

Avoid stuffing the term in excessively, 

though, as this can hurt the quality of 

your content. 

Also use variations of ‘pressure 

washing decks’ and related terms 

throughout your website or content. 

This can help your content rank for a 

broader range of search queries. 

Site Speed for Optimal Pressure 

Washer SEO: Get your website loading 

fast. Then, make it faster. 


Research shows that users that 

leave your website increase 

by 32% when your website 

increases load time from 1 to 

3 seconds. 

Mobile Friendly: Around 

64% of users search for pressure 

washing services from a mobile 

device. 

If your website doesn’t 

display correctly for a mobile 

user searching for pressure 

washing services, they are 

gone faster than cake in a 

workplace lounge area. SEO 

depends heavily on mobile 

optimization. 

A Call to Action: Make sure your 

website has a great call to action when 

it first loads. And make sure that call 

to action is visible without having to 

scroll down. 

For example, having a nice headline 

with a ‘Quick Quote’ or ‘Free 

Estimate’ button has been shown to 

increase leads for Servgrow clients. 

Here’s an example: 

Headline: Pressure Washing Specialists 

in [Your Location] 

Button: Get a Free Pressure Washing 

Estimate 

Test and Analyze: Successful SEO 

consists of a lot of testing and analyzing. 

Always test all of your links and 

buttons to make sure they are working. 

Nothing drives customers away faster. 

Dive deep into your visitors’ behaviors 

by analyzing analytics and heat maps. 

As an example, one Servgrow 

pressure washing client increased lead 

generation by simply changing the color 

of a button. What color? Test and you’ll 

find out what works best for your brand. 

A LOCAL 

EMPHASIS 

SEO focused on targeting a local 

area can make a company stand out 

organically for searches in a specific 

geographical market. 

Here are some of the critical variables 

that your company needs to get 

right when it comes to highly-localized 

SEO. 

NAP Consistency: NAP information 

consists of your pressure 

washing company name, address, and 

phone number. Your NAP needs to be 

consistent across all of your business 

listings and citations that you show 

up on. If Google sees any inconsistencies 

with your NAP, it will be 

confused. And Google doesn’t like to 

be confused. 

Local Pressure Washing Business 

Listings and Citations: List your business 

on local business listing websites 

(Yellow pages, Foursquare, Hotfrog, 

CitySearch, Angie’s List, Yelp, and 

hundreds more) to obtain citations. 

This usually requires adding your NAP 

(see above) to such websites and also 

including a website link back to your 

site. Keep in mind that your NAP also 

needs to be consistent on each external 

website profile. 

Google My Business Listing: This is 

similar to the local business listings but 

we single it out because it’s a Googleowned 

property (and therefore more 

important!). Having a full, Googleoptimized 

business listing is critical for 

local pressure washing SEO. Having an 

active company presence -- combined 

with positive pressure washing reviews 

-- is a big advantage over your competitors 

when it comes to local SEO. 

Positive Pressure Washing Business 

Reviews: If you’re not getting positive 

reviews, then your pressure washing 

SEO is going to struggle. Cultivate 

positive reviews on as many business 

listings as you can. Positive reviews 

give your business credibility and 

play a huge role when converting the 

visitor to a customer when they search 

for your “Company Name” + reviews. 

Next, creating location/city pages for 

your pressure washing website is another 

important step for successful pressure 

washing SEO strategies, especially if you 

operate in multiple locations. 

A pressure washer location page 

structure should look like this: 

Home Page: General pressure 

washing terms that do not target a 

specific city or local area. Usually this 

is targeted for the State or country (if 

multiple states). 

Home page title example: 

[Your State(s)] Premier Pressure 

Washing Company 

The home page should talk about 

your general pressure washing services 

and the state in general (no city or 

location pages). Include overall state 

information like landmarks, population, 

sports teams, etc. This will 

provide more relevancy to the page. 

Location Pages (inner 

pages): Pressure washing terms 

targeting a specific city or location. 

Inner city page example: Premier 

Pressure Washers in [Your City] 

Inner city pages should talk about 

the pressure washing services offered 

in that location, as well as information 

about that particular location. 

Include items like location specific 

landmarks, population, sports teams, 

etc. This will provide more relevancy 

to the location page. 

A SNIPPETS 

STRATEGY 

What are pressure washing 

featured snippets? How are 

they related to SEO for pressure 

washers? And how the 

heck do you “win” them? 

Featured snippets for the 

pressure washing industry are 

what you see at the top of the 

search results that are relevant 

topics related to the industry, 

often known as position 0. 

They usually appear when 

a question that is relevant to 

the pressure washer is searched for 

by a Google user. Google will show 

an answer box with a snippet of the 

high quality article that answers the 

pressure washing question. 

Here’s the bottom line: Google 

loves showing them and users love 

seeing them. 

Quality pressure washing content 

that targets featured snippet topics is 

what Google wants. When you rank 

for featured snippets, you’re giving 

Google what it wants and it’ll reward 

you with higher rankings overall. 

A few of Servgrow’s pressure 

washing clients have reported that 

when they ranked for more featured 

snippets, they ranked better for their 

service pages too. 

“Win” the featured snippets relevant 

to pressure washing questions 

and Google will reward you with 

higher-ranking service pages. 

Here are a few examples of featured 

snippets relevant to the pressure 

washing industry: 

• Question: Can pressure washers 

remove paint or stains? 

• Question: Are pressure washers 

efficient for removing dirt and grime? 


energy-efficient? 


safe for use on all surfaces? 

These kinds of pressure washing 

questions are being searched a lot by 

Google users, which means you get a 

big “high five” from Google if you’re 

“winning” them. 


Focus on the following strategies 

to be successful with snippets. 

1. Write high-quality pressure 

washing articles covering the 

featured snippet question: Take a 

look at an article that currently has 

the featured snippet and simply write 

a better one. Provide more detail 

about the question, provide an expert 

opinion, or make your article longer. 

2. Build Pressure Washing Authority 

(Backlinks): According to a 

recent study, backlinks were the #1 

contributing factor to high Google 

rankings. For Google to differentiate 

between two pieces of information, 

evaluating backlinks from other 

websites is the main way. Authority 

is built from backlinks. 

How do you get backlinks to build 

pressure washer authority in the 

industry? Two tactics can generate 

quite a bit of authority to outrank the 

competition. 

1. Explore competitors’ backlinks 

by leveraging tools like Ahrefs. 

com. These tools will allow you to 

see who is linking to your competitors 

and not to you. Export that list, 

and reach out to those sites to try 

to gain a link from them. 

2. Do outreach and build relationships 

with website owners in the 

home services industry. Building 

such relationships can generate 

high-quality backlinks that provide 

massive amounts of authority and 

great relevancy to the pressure 

washing industry. 

Building backlinks and authority 

for successful pressure washing SEO 

can be done by anyone. It just takes 

time -- a lot of time -- which is why 

most businesses turn to pressure 

washing SEO companies to handle 

their authority and backlink building. 

AUTHORITY 

BUILDING 

We saved this particular pressure 

washer SEO component for last. 

Why? Because this is the hardest one 

to implement as it takes quite a bit of 

time and resources. 

High-level, off-page SEO for 

pressure washing companies consists 

of actions taken to build authority 

(backlinks) from relevant, quality, and 

trusted 3rd party websites. This stage 

is similar to how we build authority in 

the ‘featured snippet’ section. 

Think of pressure washer links 

from other home service websites 

as votes in a popularity contest. The 

more quality votes your pressure 

washing company gets, the higher you 

rank in the search engines. 

If fact, it doesn’t matter how 

good or high-quality your website is, 

without votes or backlinks from other 

sites, your pressure washing company 

will not rank at the top. Google needs 

to see relevant websites vouching/ 

voting for your site, and backlinks are 

the #1 way to do this. 

Here are a couple ways of acquiring 

backlinks to build pressure washer 

authority: 

Publish high-quality pressure 

washing content on your website that 

other websites and bloggers will want 

to link to. This can include blog posts, 

articles, infographics, and other types 

of resources relevant to the pressure 

washing industry that provide value to 

your audience. 

Reach out to other websites and 

bloggers in the home services industry 

and ask them to link to your website. 

This can be done through email, social 

media, or by leaving comments on 

their blog posts or articles. 

Use social media to promote your 

website and its content. Share links to 

your website and its content on your 

social media profiles, and engage with 

other users to build your online presence 

and attract new visitors to your website. 

TRACKING 

SEO RESULTS 

Set up Google Search Console 

and Google Analytics to track your 

newfound success. 

Google offers Google Search 

Console as a free tool to help website 

owners monitor their SEO results and 

to maintain their website’s presence in 

Google Search results. 

Pressure washing companies can 

also use it to submit their website to 

Google for indexing, to see how their 

website is performing in search results, 

and to get alerts when there are issues 

with their website that need to be 

addressed. 

Use GSC for: Tracking what 

keywords your website shows up 

for the most and what keywords are 

sending the most visitors to your site. 

For example: Are customers coming 

to your pressure washing website by 

searching for pressure washer reviews 

or pressure washer for deck cleaning? 

Tracking how high on the search 

results page your web page appears. 

For example: Where do you rank when 

someone types in the keywords pressure 

washer maintenance, commercial 

pressure washer, best pressure washer 

for home use or other pressure washing 

services related keywords? 

Tracking what web pages 

are receiving the most visitors. 

For example: Are your pages for 

commercial pressure washer 

receiving more visitors than your 

pressure washing pages related to 

pressure washing decks? 

Google Analytics, by contrast, 

helps pressure washers track and 

analyze how visitors interact with 

their website. Pressure washers 

can use this free Google tool to 

gain insights into their website 

traffic, including where their visitors 

are coming from, how long 

they stay on the site, and which 

pages they view. 

Google Analytics is vital in helping 

pressure washers understand what 

aspects of their pressure washer SEO 

is working well on their website and 

what might need improvement. 

Use GA: To track how many visitors 

are coming to your website, how long 

they stay on your site, and how many 

web pages they view while they are 

there. 

To track how potential customers 

are finding your pressure washing 

business. This is a direct correlation to 

how well your pressure washing SEO 

services are working! 

THAT’S A WRAP! 

SEO is hands down the best way 

to grow your online visibility. But 

remember to be patient. Investing into 

SEO is a long-term strategy and will 

take some time to see results. But by 

focusing on the key SEO strategies 

outlined in this article, your pressure 

washing company will be poised to see 

major results. 


phone 800.831.0660 • fax 800.821.0660 

email sales@suttner.com • web www.suttner.com 

PRODUCING QUALITY SOFT WASH 

PRODUCTS SINCE 1965 

Wash 

Down 

Spray Guns 

Foam Nozzles 

Universal Foam 

Kit 

(foam nozzle & injector) 

Soft Wash 

Spray Gun 

Foam Injector 

GERMAN ENGINEERED TECHNOLOGY

How Has the 

Game Changed? 

An expert’s list of the Top 10 Changes in the 

Pressure Wash Industry over the last quarter century 

BY ALLISON HESTER 

I’ve written for the cleaning 

industry for more than half my life. 

The year was 1994. I was 24 years 

old and needed a job, so I answered a 

newspaper ad for a magazine editor. 

During the interview, I learned 

the publication went to the pressure 

washing industry. (The what?) 

I remember leaving the interview 

thinking there was no way I wanted to 

write about pressure washers. 

Then I got the job. Little did I know 

how that would change my life. I’ve 

seen a lot of industry changes since I 

took that first industry job 28 years ago. 

Here, in my opinion, are some of 

the bigger ones. 

About the author: As the former publisher 

of eClean Magazine and past editor for 

Cleaner Times Magazine, Allison Hester 

has been writing for the exterior cleaning 

industry since 1994. She is now a member 

of the marketing team at J. Racenstein, a 

preeminent distributor of window cleaning 

supplies, tools, equipment, and more. The 

company has been around for over 110 

years -- almost the very beginning of the 

professional window cleaning industry! 

1 

Pressure washers 

hit the big box 

stores. 

This occurred shortly after I started 

my job, and for many in the industry, 

the idea of pressure washers showing 

up in Home Depot was terrifying. 

How would equipment distributors 

survive? 

What about the professional 

contract cleaners? 

Would they still have a job? 

In the long run though, it helped 

create awareness and grow the industry. 

2 

The world-wide 

web made 

its debut. 

I remember around 1996, I wrote 

a story explaining what the internet 

even was. It was new and most of us 

didn’t really understand it. 

Of course, we had no idea in that 

day how it would take over the world 

and change the way the industry did 

business. 

3 

Distributors began 

selling nationwide 

(and beyond). 

When I first started in the industry, 

there was a pressure washing distributor 

who was ostracized by many in 

the industry because he sold his equipment 

nationwide, which was seen as a 

huge “no-no” in those days. 

It was stepping on other distributors’ 

toes. With the introduction of the 

internet, however, the “rules” changed. 

4 

Working from 

the ground. 

Not counting the original Tucker 

poles, the first water-fed poles started 

showing up in the late 1990s, but took 

a while to catch on. 

Since that time, the technology 

keeps on improving to comfortably 

reach new heights, keeping window 

cleaners off of ladders. 

5 

Going from 

High Pressure 

to Soft Washing. 


pressure washing was all about high 

pressure. 

The higher the psi, the better. Part 

of this had to do with environmental 

concerns around water consumption 

and wastewater, but it also just came 

from a misnomer that blasting away dirt 

was the best way to clean. 

I remember roof cleaning was often 

done using surface cleaners. 

These days, the industry has 

gotten smarter. Today’s professionals 

look at flow in order to work faster, 

and they recognize that soft washing 

is the safest way to go when cleaning 

buildings and roofs. 

6 Overlapping 

services. 


there were window cleaners and there 

were pressure washers, but very rarely 

were there both. 

As equipment technology advanced 

and as awareness of the industries 

grew online, contractors began to offer 

add-on services. 

The water-fed pole has made it 


Custom Units 

When Performance Under Pressure Matters Choose 

Specifications: 

Pressure: 4000 PSI 

Temperature: 194 °F 

Inlet Port: 3/8” MNPT 

Outlet Port: 3/8” MNPT 

Giant Industries Chemical Injectors: 

• Longer Lasting - Stainless Steel Nozzle and Ball 

• Quality you can trust - Made in the U.S.A 

• Perfect for your needs - Fixed or Adjustable Options 

• Multiple Sizes - Ensures the perfect mix of chemical 

www.giantpumps.com - 419-531-4600 - sales@giantpumps.com

easier for pressure washing contractors 

to add window cleaning services since 

they can do a basic cleaning without 

mops and squeegees. 

New products also allow window 

cleaners to add soft washing without 

having to purchase a pressure washer 

or a large soft washing system. 

7 Connecting 

through bulletin 

boards and social 

media. 

I left Cleaner Times Magazine in 

1998, did a little freelance for the 

industry starting back in 2000, then 

came back full force around 2008. 

By then, industry bulletin boards 

were a big thing. (They actually started 

in the ’90s.) 

A few years later, Facebook groups 

started catching on and eventually taking 

over. It was a whole new world for me, 

as I could actually see what industry 

members were interested in and what 

types of issues they were having. 

It also made it so much easier for 

contractors to connect with each other. 

Social media has been an amazing 

catalyst in helping educate the industry 

on how to do things better and has been 

a huge boost for the industry overall. 

8 

Respecting the 

pressure washing 

contractor. 

When I first started working for 

Cleaner Times, we published two 

magazines – one for the distributor, 

supplier, and manufacturer, and one 

for the contract cleaner. 

But we soon decided to merge the 

two. This was a bold decision, and 

not a popular one with many of the 

pressure washing distributors, primarily 

because they worried about manufacturers 

selling directly to the end user. 

In my experience, this attitude 

hadn’t gotten a whole lot better when I 

started eClean Magazine back in 2012. 

Thankfully, I believe we’ve finally 

come to a place where this kind of 

thinking has at least begun to change. 

The partnership of the PWNA and 

CETA trade associations has been a 

huge step forward. 

9 

Hosting new 

industry events 

and organizations. 

When I first started, there were 

three industry associations: IWCA 

for the window cleaners, PWNA for 

the pressure washing contractors, and 

CETA for the pressure washing manufacturers, 

suppliers, and distributors. 

(That’s not counting the ISSA.) 

We still have these three non-profit 

groups, plus a ton of for-profits that 

keep coming … and a few going. 

There used to be one or two industry 

events per year. Now it seems like there’s 

something happening every month. 

While it’s hard to keep up with all 

that’s going on, it’s awesome that there 

are so many opportunities to connect 

with other industry members and to 

learn from each other. 

There are also plenty of groups to 

choose from, and each has its own 

unique feel and personality, so you can 

find the one that best fits you. 

10 

The Growing 

Respect for 

Women in the 

Industry. 

Let’s face it. When it comes to 

exterior cleaning, it’s still largely a 

man’s world. 

That is changing, however, and 

I believe that this is going to be the 

decade for women in the industry. 

There are a ton of women who work 

for companies behind the scenes, and 

there are also more and more women 

getting out in the field and cleaning. 

It’s time they get the accolades 

they deserve. 


Made up of manufacturers, suppliers, distributors, and 

associates who coordinate their efforts to promote public 

awareness, professionalism, industry-wide safety standards 

and education for the advancement of the power cleaning 

equipment industry. JOIN US TODAY! 

The POWER of 

INVEST IN YOURSELF 

by joining CETA today! 

in 2023! 

: 

Advocacy 

Benchmarking 

Certifications 

Competitive Edge 

Education 

Networking 

Regional Meetings 

Scholarships 

Technical Support 

Trade Show & Annual Convention 

Experience the POWER! 

2023 Regional Meeting 

Friday, June 9 th , 2023 

Embassy Suites 

San Antonio, TX 

Details coming soon at ceta.org/regional-meeting-2023 

CETA and PWNA will co-locate for PowerClean® 2023. The two associations coming together will bring incredible opportunities 

for attendees. While both associations will remain independent and have events on their own, 

CETA and PWNA share one goal: 

Two Teams. One Vision. Advancing the Industry forward. 

www.ceta.org | 800-441-0111 | info@ceta.org

3 

1 9 8 9 

. 

2 0 1 9 

THE POWER OF 

EXPERIENCE 

PLUNGER PUMPS 

DIAPHRAGM PUMPS 

VACUUM PUMPS 

ACCESSORIES 

AR BLUE CLEAN 

POWER WASHERS 

Annovi Reverberi full 

range of piston pumps 

meet a large variety of 

application requirements. 

Annovi Reverberi offers 

solutions for low to high 

pressure spraying needs. 

Battioni Pagani superior 

line of rotary 

vane/pressure vacuum 

pumps. 

Low to high pressure 

accessory parts, 

components and 

attachments. 

One of the finest 

offerings in the category; 

proven results. 

To learn more visit www.arnorthamerica.com 

E-Mail: info@arnorthamerica.com 

Phone: 1-800-893-4235 · 763-398-2008

2023_PWN_V5_No1_web

Create successful ePaper yourself

Delete template?

Save as template?