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The ABCs of A Complete Guide to Search Engine Optimization for Pressure Wash operators EDITOR’S NOTE: Phoenix-based Servgrow, which provided this article, helps service businesses like those in the pressure wash business increase overall efficiency through the use of its field management software offerings. But Servgrow can also work wonders in boosting a service company’s online presence, building custom websites woven together with laser-focused, pressure wash specific Search Engine Optimization. See more at www.servgrow.com When it comes to SEO for pressure washers, is your company losing potential customers to your competitors when they search for these popular pressure washing search terms online? “pressure washer reviews” “best pressure washer for home” “commercial pressure washer” “pressure washer for deck cleaning” These terms are being searched thousands of times a day by potential customers looking for pressure washing services that you provide. Think about it, potential customers are taking physical action in real time to search Google for “pressure washer [your city]” or other pressure washing services that you provide and if your website is not listed on the first page of the search results, you are basically handing customers to your competitors every single day. On the other hand, if you are in the top spots when potential customers search for those pressure washing keywords, you are primed to dominate your market. In this guide to SEO for pressure washers, we’re going to get you pointed in the right direction, so your customers start to find your pressure washing services (instead of your competitors’ services). We’ll go over key strategies you can implement right away to get your pressure washing website moving in the right direction. THE BASICS SEO is a marketing strategy to improve your pressure washing business’s visibility on search engines and help you get found online. Appearing at the top of online search results pages helps to generate free traffic to your website and allows you to connect with customers actively looking for your services. Why is SEO so effective? Because customers are looking for pressure washing services in real time. It’s similar to customers walking in to your office at the exact time they need your services. Priceless! There are four types of SEO for pressure washing companies. Local SEO: This is the practice of optimizing your online presence to rank higher in local search results. This is especially important for pressure washing contractors because most of their customers are likely to be located in close proximity. Technical SEO: This focuses on methods of optimizing the technical aspects of your website to improve its visibility in search engine results. This can include things like optimizing your website’s code, improving the loading speed of your website, and ensuring that your website is mobile-friendly. On-Page SEO: This targets individual web pages within your website and refers to the process of optimizing each one to rank higher and earn more relevant traffic. This entails the use of relevant and high-quality content, the inclusion of keywords in headings and page titles, and the use of alt-text to describe images. Off-Page SEO: This refers to the practice of building authority and backlinks to your website in order to improve its visibility in search engine results. Building high-quality inbound links grows your site’s authority, which is what Google analyzes when determining where pressure washing sites should rank in their search engine. OPTIMIZE YOUR PRESSURE WASHING WEBSITE It starts with optimizing for user experience (UX) because it’s vitally 18 | PRESSURE WASH NEWS | VOL. 5, NO. 1 | SUMMER 2023
Shop our Huge Selection of Power Wash Supplies and so much more! Pressure Wash Issue 64 6/14/2023 2:47:32 PM Easy online ordering PressureWasherSupplier.com • Toll free order line 800-233-3873 New Catalog! Request your FREE copy today Ask for Issue 64 scan to request catalog Shipping from four nationwide locations: Missouri Nevada Pennsylvania Texas PRESSUREWASHERSUPPLIER.COM | 800.233.3873
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