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Growing the Game<br />
A video game about pressure washing structures<br />
grew to 7 million fans. Now it’s going to Bikini Bottom.<br />
BY DREW RUBLE<br />
Vast sections of the internet are<br />
dedicated to videos of things being<br />
power washed because a broad swath<br />
of the general public finds the process<br />
of transforming grime-covered surfaces<br />
to clean and bright spaces to be utterly<br />
mesmerizing.<br />
Millions of people have watched<br />
clips from YouTube channels like<br />
Power Washing World, where outdoor<br />
furniture, trucks, patios -- even vegetables—are<br />
pressure washed.<br />
What’s the attraction?<br />
Autonomous Sensory Meridian<br />
Response (ASMR), which, defined<br />
in medical terms, describes the experience<br />
of tingling sensations in the<br />
crown of the head, in response to a<br />
range of audio-visual triggers.<br />
You may think what you do for a<br />
living is boring. But in the eyes of the<br />
general public, its dreamy.<br />
This human obsession with pressure<br />
washing entered the multi-billion-dollar<br />
video gaming realm in 2021<br />
when a small, UK-based game developer<br />
– FuturLab – created PowerWash<br />
Simulator.<br />
The game lets interested gamers<br />
blast dirt into oblivion right from their<br />
16 | PRESSURE WASH NEWS | VOL. 5, NO. 1 | SUMMER <strong>2023</strong>
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