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CONTENTS
Calendar of
Events.......................... 3
Pro Detailer
Forum
Profile.......................... 4
Stain Horror
Stories.......................... 8
Industry
News...........................11
Dr.
Detail ......................... 18
October
2-4, 2023
Northeast
Regional Carwash
Association
Atlantic City
Convention Center
Atlantic City,
New Jersey
CALENDAR OF EVENTS
October 21
-November
3, 2023
SEMA Show
Las Vegas
Convention Center
Las Vegas, Nevada
February
1-4, 2024
Mobile Tech
Expo 2024
Gaylord Palms
Resort
Orlando, Florida
Nitty
Gritty .........................20
IDA
Column .................... 22
OUR
Meeting of
the Minds .................24
Where is the industry
headed, Part 2
SUPPORTOUR
ADVERTISERS
VOL. 8, NO. 3 | FALL 2023
Publisher: Jackson Vahaly
Editor: Debra Gorgos
Design: KBA Designs
Auto Detailing News is published
4 times per year and is independently
owned by Jackson Vahaly.
Web address is
www.autodetailingnews.com
All inquiries should
be directed to:
Auto Detailing News
110 Childs Ln. Franklin, TN 37067
jacksonv@autodetailingnews.com
Copyright © 2023
Two Dollar Media, Inc./Auto Detailing News.
All Rights Reserved.
VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 3

Introducing … the winner of the ProDetailerForum drawing:
Joseph Zeidler of
Precision Auto Detailing
1. Your name: Joseph Zeidler Sr
2. Business name:
C & J's Precision Auto Detailing
C & J's
Precision
Auto Detailing
3. Location:
Schuylkill Haven, Pennsylvania
4. What type of business is it?
Mobile - High-end & Show Vehicles
5: How long have you been
professionally detailing?
18+ Years
6. What got you started
in the industry?
Going to car shows in my younger
years and seeing just how much
time and effort was put into making
their vehicles look amazing.
7. What is your favorite thing
about being a detailer?
Getting to meet people from all
aspects of life. My favorite detailing
process is ceramic coating. I love
doing paint correction if needed
and putting on a coating to add
years of protection.
8. What is your least
favorite thing?
WINDOWS! I am just too particular,
and they never come out just as
nice as I want them!
9. What advice do you have for
others who are just starting out?
We all dream of getting those super
high-end cars in our shops or on
location with being a mobile business,
but you need to treat EVERY
SINGLE CLIENT AND THEIR VEHI-
CLES just the same! Be consistent
in your work and process. Do not
over promise and never try to tackle
a job you just are not trained in
or feel confident to handle.
4 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

01231245ÿ78977ÿ
ÿ2824
91 !""!! "1"91#91$11%1&"1'1'7(2824ÿÿ)24*+12824ÿ,717

Joseph Zeidler of
Precision Auto
Detailing
10. Do you have any detailing
"horror" stories to share (such
as a difficult stain, bugs, etc.)?
Preface - This answer might be
hard to handle and so please do
not read if you are sensitive to
traumatic stories).
As a detailer "horror" stories are a
constant but the one that stands
out was tragically a vehicle where
someone took their life and the
vehicle was sold to a dealer at an
auction, they contacted me to do the
final cleaning and even though it was
just stains left I felt very emotional
that I was where a person wasn't
seeing the big picture and that life is
well worth staying around and that
problems as hard as they can be are
only temporary.
11. Is there anything else
you would like to share with
our readers? I am a proud
member of the IDA -
Certified Detailer, MC.
My wife Cindy (who is the “C”
in C & J) is my partner in the
business working behind the scenes
with encouragement and keeping
the books right and making sure all
the Is are dotted and Ts are crossed.
I am in a unique position because
a few years ago I closed my shop
of 6 years due to Covid and took
a job at a local Chevy dealership.
I found that world to be a whole
new adventure and many of the
requirements are very different and
had been challenging to make the
adjustment. I have also restarted
my mobile service except I am
concentrating on higher end and
show vehicles. So, it can be said
that I now have the best of both
worlds.
I absolutely love waking up every
day doing something that I love. To
me being a PROFESSIONAL detailer
is the best thing ever.
In my spare time I created a Search
& Rescue Team (Search Team 1)
and have had the honor of helping
not just locally but traveling to the
Carolinas for Hurricane Dorian as
well as going to Waverly, Tennessee.
to assist in search and recovery
from the massive flooding that
happened there.
6 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

HALL OF
STAINS
Stain
Horror
Stories
In honor of Halloween, here are some of our
best “Stain Horror Stories” from past issues of
Auto Detailing News. If you have a story
you would like to share, please visit
ProDetailerForum.com and tell us all about it.
TOO MUCH
SOUP
FOR YOU!
THE DETAILER: ToFarGone
(username on AutoCareForum.com)
THE VICTIM:
Five gallons of clam soup and a minivan.
THE HORROR STORY:
No lid was on the soup and the van was
going 65 mph on the highway. Another
car starts to pull out in front of them
and they mash the brakes. All 5 gallons
were evenly distributed from the back to
the front of the van. I would imagine we
stood there looking [at the mess] mystified,
as though we were watching a wreck
happen in slow motion. This was something
you would hear about in a story that
someone was joking about looooong after
the fact. Not funny at the time.
THE REMOVAL PROCESS:
It wasn't so much a stain as it was the
smell. The weather was turning warm
quick and we were under the gun. We are
in Iowa so 90 degree heat with 85% humidity
is more the norm. Luckily it was
confined mostly to the cargo area. On
any plastic, vinyl, or leather we used the
appropriate Car-Brite products through a
Tornador with a microfiber wipe down.
The carpet: As soon as we could closed
our mouths after the initial shock, we
brought it right in and hit it with carpet
cleaning solution and extracted as though
our lives depended on it. I didn't want to
extract alone (with no spray) because I
didn't want ANY of it to dry even a little--
milk and seafood had me scared. After
getting the bulk of it mopped up we went
back with more cleaning solution and a
brush on my porter cable DA buffer. Extract,
re-wet, brush...half a dozen times.
Then we pulled the carpet and cleaned
the metal on the floor pan just in case.
THE OUTCOME:
Turned out great but the temperature
went up two days later and the smell was
back. We had done most everything we
could do so we turned to a home remedy.
We covered the cargo area carpet with
baking soda and wet it until it was almost
a paste. There was enough moisture that
it couldn't blow away, and we kept it that
way for a few hours.
8 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

BIRTH IN THE
BACKSEAT
The Detailer: Rob Schruefer of On
the Spot Detailing
The Victim: Toyota Rav 4
The Horror Story: We were contacting
buy a husband with his new (2014 at
the time) Toyota Rav 4. His wife had gone
into labor at home, and they jumped into
the car to go the hospital. En route the baby
started to come, so they had to pull over on
the side of the highway and she gave birth
in the passenger seat of the vehicle. When
it was brought to us, it was basically untouched.
He had thrown a towel over the
seat to drive it to us so that he would not be
sick while driving. There was blood, feces
and all types of other bodily fluids on the
cloth seat and on the floor surrounding the
seat. The smell was awful and overpowering.
The customer was visibly sorry about
the situation, but something needed to be
done. iWe told him that he would need
to call the insurance company, and begn
that conversation with them. The insurance
company agreed to replace the seat,
but they wanted what was left on the floor
cleaned. We agreed on a price to replace
the seat and clean the floor.
The Removal Process: Luckily the
floor was not terrible. A good portion of
the mess was on the rubber mats on the
floor so those were able to be cleaned and
disinfected by soaking them with enzyme
cleaners and hospital level disinfectants.
The floors we used the same process.
Pre-soaking them with enzyme cleaners,
then extracting them out. We repeated
this process until all of the stains were
gone and the smell was removed.
After we were finished. We had to
throw away all of the towels and brushes and
disinfect the extractor machine. It was quite
an ordeal and something I will never forget.
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VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 9

OFF WITH
ITS HEAD!
A LOVER’S REVENGE
The Survivor: Heath Slaughter (yes, that’s his real name).
The Victim: Ford Single Cab Truck
The Gory Details: Overall what had happened, now I live
in Iowa mind you, I was working at a local car lot in Iowa City.
And there on the lot was an old Ford single cab truck that was
your typical ragged out smelly farm truck. The truck was a trade
in and I'm not sure who owned it (which was probably for the
better). I got to work and just started throwing away stuff. I didn’t
look under the seats, but would put my hand under them and
would feel around to see if there was anything to throw out...
This went on a bit until I felt something weird under one of the
seats and then noticed my hand was wet... I pulled it out and
looked at it and my hand had blood on it. I yelled and looked
under the seat to find a pig's head.
The Exorcism: The mess from the pig's head was basically
blood, etc. I hit the area under the seat with Real Clean and followed
up with some ammonia then a splash of Nature's Own. It
was a chore... But living in Ainsworth, Iowa, it's hard telling what
you'll find in a farm truck. The entire job took 12 or more hours.
However, once I was done, and got the pig’s head remnants extracted,
the truck was [back to ‘normal’].
The Survivor: Adrian Olteanu
The Victim: 2012 Camaro
The Ammo: Spraypaint, a screwdriver
The Horror Story: Over the years I had the
pleasure of detailing many neglected and very
dirty interiors, however, this year one interior gave
me the run for my money. I received a call from
a good friend of mine who was looking to bid on
a 2012 Camaro that had been spray painted out
of spite. He asked me if I can do something about
the exterior and I told him that I got him covered.
I spoke too soon. After he obviously won the auction
bid and brought the car home. He asked me
to come see it. When I saw it, I backed up 2 feet,
scratched my bald head and raised my eyebrows.
The car was a million times worse than what the
picture showed. The whole interior and exterior
were spray-painted with orange and gray spray
paint. There were misspelled obscenities, carved
with a screwdriver, all over the hood and doors
of the car. Surely there was nothing I could have
done about the exterior so I had to get it re-painted
by a professional. The interior was covered
in 90% orange paint and 10% gray paint. The
paint was absorbed in the grain of the leather
and plastic and almost every crevice and crease
of the interior was covered in paint. Places like
air-conditioning ducts, LCD screen, door panel
pockets, dashboard trims and the center console
had it worse.
The Recovery Process: I worked on it for
5 days straight using different products starting
from the least aggressive method of APCs and
working my way into light solvents and other solutions.
I used no less than 50 Costco rags and about
10 different brushes and tools to get the job done.
The Aftermath: I am glad that I had the opportunity
to work on this project so I can understand
what it takes to battle and win a spray painted
interior and I wish that every professional detailer
gets to experience this at least once in their life.
OH, DEER!
The Detailer: Scott Gray, owner of Soapy’s
Auto Wash in Idaho Falls, Idaho.
The Culprit: Deer blood
The Horror Story: One of the worst stains we
ever tackled was from a guy who had a minivan and
had shot and killed a deer in Texas. Originally the guy
took his minivan to the dealer to see what they could
do with it, but they gave up and sent him to me. He
had been in Texas and had been on a hunt on a game
ranch. He successfully cut up and put the deer into a
large cooler that he sat on the rear passenger seat for
the three-hour trip from Texas to Idaho. The small
drain plug in the cooler was accidentally left open.
The blood from the meat then drained onto the seat
and the floor throughout the three-hour drive home.
He did not notice it until he was unloading his cooler
when he got home. Blood ended up draining through
the seat fabric and all the way into the foam cushion.
The Removal Process: We had to remove
the seat cover to extract the blood out of the cover
and the underlying foam cushion, which the blood
had seeped into. We had to do multiple flushes on
the foam cushion. We then gave it a heavy dose of
odor eliminator and a healthy dose of ozone and put
it back together. The carpets were also soaked with
blood so a good bit of extraction was needed there.
We used some odor neutralizer during the process
and then gave it a healthy dose of ozone.
The Outcome: We were able to take care of
both the smell and stain.
10 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

INDUSTRY
NEWS
All the news and dirt concerning detailing
businesses, suppliers, events and industry icons.
International
Carwash
Association
The numbers are in for the 2023 Car
Wash Show, held back in May in Las
Vegas, and a whopping 9,000 people attended.
A total of 920 exhibitors were on
display and the three-day event covered
190,000 square feet in the new West Hall
at the Las Vegas Convention Center.
Did anyone use the Loop during their
stay? Elon Musk’s innovative underground
transportation system, the Vegas Loop at
Las Vegas Convention Center, an underground
transportation system from the
mind of Elon Musk, is the first of its kind.
Connecting the existing North/Central/
South Halls of the Convention Center to
the West Hall, the Loop travels across and
under the LVCC in under 2 minutes.
According to a Vegas Means Business
article, “The system and fleet of all-electric
Tesla vehicles are designed to shuttle
more than 4,400 riders per hour across
the site through the two-mile-long tunnels.
The Vegas Loop at the Las Vegas
Convention Center has officially opened
the Resorts World passenger station, providing
direct access to and from the Las
Vegas Convention Center. Riders can now
access the Resorts World station from any
of the four Convention Center stations.”
Detailing after adversity
The detailing industry is made up of a
tough crowd of people, both physically and
mentally. Take for instance Isaias Duran,
who along with his brother, owns Permian
Basin Auto Detailing, of Odessa, Texas.
Isaias, who suffered a terrible boating
accident a few years back, does all of the
physical labor of any other detailer, but
he does it all with one less leg.
“We were at the lake, and I was wakeboarding
and I was involved in a boating
accident,” Isaias told cbs7 back in June.
“So, the boat came over me and the propeller
ended up getting me right below the
ankle, so I had to get my leg amputated.”
During that time, he admitted that
things were pretty dark. But, he knew he
had to push ahead and be a role model for
his daughter. “He’s pushing for his family,”
his wife said in the story. “And I think it
shows his daughter ... you know, you want
your kids to have it better than you. And I
think him starting this and her seeing him
busting his butt for us, it shows her, my
daddy’s doing it for me and my mom.”
The duo said they would like to continue
building their business by adding
employees.
“Being able to bring happiness to their
face,” Isaias said in the story. “You get to
see the joy in their eyes once they see their
investment all shined up.”
Co-owner and brother Israel Duran
also said in the story, “The thing I love the
most is getting to see peoples’ faces. When
they see their car and they’re like, ‘oh my...
it’s a brand-new car, straight off the lot.’”
Nothing will
stop this
23-year-old
from living
his dream!
Cerebral Palsy isn’t keeping 23-year-old Carter Jones from living his dream
of being a professional detailer. According to an inspiring story out of Medicine
Hat, Alberta, Canada, detailing cars has been a passion from Jones ever since
he was a child.
“When it was bath time, I would always have to take a model car in the bath
and wash it,” he said in a June 16 Chat News Today story.
Jones was two years old when he went into cardiac arrest and it was discovered
he had CP. He said it was difficult finding work when he got older…“So because of
my disability I am pretty sure that’s the case, it was very hard for me to find a job.”
Instead of giving up on his dream, Jones started his own business back in
2020 called Handicapped & Hustlin’. Thanks to a partnership with Owner’s
Pride Auto Detailing Products and Supply Store he is given discounted prices
on detailing supplies as well as training and mentorship.
Jones said he can do most of his work from his wheelchair, but relies on employees
to help him with the hard-to-reach areas, the story said.
“That’s where they kind of step in and help with the higher parts because when
I do it I’m only about four feet tall so I can’t reach everything,” he said in the story.
Jones said he wants to grow his business even more and hire more employees.
You can learn even more about Jones and follow his story on his Handicapped
& Hustlin’ YouTube channel.
VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 11

INDUSTRY NEWS
Northeast Regional Carwash Convention (NRCC)
International award-winning leadership expert
and celebrated speaker, Mark Denton,
will serve as this year’s Northeast Regional
Carwash Convention’s (NRCC) Keynote
Speaker. Denton, who has competed
in countless races and sailed more than
80,000 miles across the world’s most hostile
oceans, is an expert on navigating turbulent
waters in life and business, according
to an NRCC press release. His Keynote will
draw on his 20+ years of consulting while helping
some of the world’s greatest organizations reshape
their cultures and improve their resilience, especially in times
of disruption and change. “Mark is an incredible speaker and
presenter, and his story will resonate with our audience,” stated
Bob Rossini, NRCC 2023 Chairman, in the press release.
“His sheer courage and will to overcome incredible odds, while
working in a team environment, is nothing short of inspiring.
This will be another “must see” Keynote at the NRCC.”
Denton will speak about his teams’ three values while racing:
safety, happiness and speed and how they relate to everyday
life and business. His message that, “Ordinary
people can do extraordinary things” will resonate
throughout his Keynote.
Along with Denton, the best-selling author
of “Breaking Conformity” and former
Chick-fil-A multi-store owner/operator
Arthur Greeno will share the company’s
secret sauce on just how they accomplish
“Remarkable Customer Service” day in and
day out (and it’s not just about training). His
talk will take place on Wednesday, October 4, at
the Northeast Regional Carwash Convention’s morning
seminar and breakfast. “If you want to provide customer
service that people remark about, come hear what Arthur has
to share and walk away with a new outlook you can bring back
to your wash,” said NRCC 2023 Chairman Bob Rossini in a
press release. “Arthur Greeno is an outstanding addition to our
educational lineup.”
The NRCC will take place October 2-4, 2023, at the Atlantic
City Convention Center.
How about
a wax and
a haircut?
In Edmonton, Alberta, Canada, the
Drive In Barbershop, is hoping to create a
fun, and safe haven for men by offering auto
detailing, haircuts, kicks-cleanings, and video
games. “We don’t sell haircuts, we don’t
sell detailing, we don’t sell shoe cleaning. We
sell confidence,” owner and founder Alec
Casapao told cbc.ca back in June.
We are trying to solve a bigger issue,
added Casapao. People need a safe place
where they can talk, ask for help, and not be
judged, he said.
Monthly Drawing!
WWW.PRODETAI
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12 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

Three Turtle Wax studios
open up overseas
Car care company Turtle Wax, Inc.,
of Chicago, has opened up three car care
studios in Hyderabad, India, a July 19 Telandaga
Today story said. “The studios were
inaugurated in partnership with Xenex
in Ayyappa Society, Xploder at 5th phase
KPHB colony and Indian Decars at Banjara
Hills Road No.3,” the story said.
New Jersey detailer dispels
Tik Tok detailing hacks
Greg Kasparian, CEO and founder
of mobile detailing business Ride and
Shine, of Saddle River, New Jersey, said
to not pay attention to magical detailing
solutions promoted via social media.
According to a June 30 U.S. Sun report,
Kasparian said, “So, you’ll see some
TikTok videos where it’s like: ‘Look how
we removed this scratch immediately,’
Each Turtle Wax Car Care studio offers
a wide range of car detailing services.
The studios, according to the story, were
inaugurated by Turtle Wax Global Chief
Operating Officer Laurie King and Turtle
Wax India Managing Director Sajan
Murali Puravangara.
and I can just immediately tell from what
they’re doing that it’s a totally fake video
because the scratch is so deep and so bad
that you can’t just like rub a cream on it
and then the scratch goes away.”
Kasparian made it clear that there is
really only one way to remove a scratch
the right way.
The music video for Jordan Davis' hit
new song, Next Thing You Know, stars
detailer Colt Walker, of Owensboro,
Kentucky. Walker, who works locally as
an auto detailer, is also pursuing a modeling,
acting and music career. According to
a story from 92.5 The Country Station!,
Walker stars as the husband of a couple
who goes through the stages of romance,
life, parenthood, etc.
“From moving to New York City and
temporarily living in his car to pursue
modeling, to photographing rising stars
in the world of hip hop and having one
of his photos featured in a billboard campaign
in the Big Apple, Colt has always
just gone for it,” the story stated. “Sure,
there have been setbacks. He'll be the
INDUSTRY NEWS
Kentucky detailers stars in
country singer’s music video
first one to tell you that he ‘doesn't belong
in Owensboro.’ But he's here and is
still finding a way of making his dreams
come true. He's still in pursuit of them.
And for every setback, there's a win. This
is certainly one of them.”
Walker got the gig through his talent
agency in Nashville. The music video,
which was uploaded to YouTube has gotten
over 5 million views.
REGISTER & POST ON PRODETAILERFORUM.COM TO WIN PRIZES!
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VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 13

INDUSTRY NEWS
Are your employees ‘cool’ according to OSHA?
OSHA initiated the Small Business
Regulatory Enforcement Fairness Act
(SBREFA) process on June 20, 2023.
This next step in the rulemaking process
will include the convening of a Small
Business Advocacy Review (SBAR) panel
to gain input from small entity representatives
(SERs) on the potential impacts
of a heat-specific standard. More
information on the Heat Injury and Illness
SBREFA can be found at: https://
www.osha.gov/heat/sbrefa.
For more information on how to engage
with this stage of the rulemaking
process, visit: https://www.osha.gov/lawsregs/rulemakingprocess#tab2.
Advance Notice
of Proposed Rulemaking
On October 27, 2021, OSHA (Occupational
Safety and Health Administration)
published an Advance Notice
of Proposed Rulemaking (ANPRM) for
Heat Injury and Illness Prevention in
Outdoor and Indoor Work Settings in the
Federal Register, according to OSHA.
gov. With this publication, OSHA has
begun the rulemaking process to consider
a heat-specific workplace standard. A
standard specific to heat-related injury
and illness prevention would more clearly
set forth employer obligations and the
measures necessary to more effectively
protect employees from hazardous heat.
The ultimate goal is to prevent and reduce
the number of occupational injuries,
illnesses, and fatalities caused by
exposure to hazardous heat.
The publication of the ANPRM initiated
a public comment period allowing
OSHA to gather information, diverse perspectives
and technical expertise on issues
that might be considered in developing a
heat standard. These issues include the
scope of a standard, heat stress thresholds
for workers across various industries, heat
acclimatization planning, and heat exposure
monitoring, as well as the nature,
types, and effectiveness of controls that
may be required as part of a standard.
The publication of this ANPRM has
no impact on OSHA's current enforcement
policies. The ANPRM is available
on the Federal Register web page and at
www.regulations.gov, which is the Federal
e-Rulemaking Portal.
The comment period closed on January
26, 2022. OSHA received 965 unique
comments from stakeholders, which are
available at www.regulations.gov/document/OSHA-2021-0009-0001.
According to OSHA: Heat is the leading
weather-related killer, and it is becoming more dangerous
as 18 of the last 19 years were the hottest
on record. Excessive heat can cause heat stroke and
even death if not treated properly. It also exacerbates
existing health problems like asthma, kidney
failure, and heart disease. Workers in agriculture
and construction are at highest risk, but the problem
affects all workers exposed to heat, including indoor
workers without climate-controlled environments.
Essential jobs where employees are exposed to high
levels of heat are disproportionately held by Black
and Brown workers.
Heat stress killed 815 US workers and seriously
injured more than 70,000 workers from
1992 through 2017, according to the Bureau of
Labor Statistics. However, this is likely a vast
underestimate, given that injuries and illnesses are
underreported in the US, especially in the sectors
employing vulnerable and often undocumented
workers. Further, heat is not always recognized as
a cause of heat-induced injuries or deaths and can
easily be misclassified, because many of the symptoms
overlap with other more common diagnoses.
To date, California, Washington, Minnesota,
and the US military have issued heat protections.
OSHA currently relies on the general duty
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14 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

Are your employees ‘cool’ according to OSHA?
clause (OSH Act Section 5(a))(1)) to protect
workers from this hazard. Notably, from 2013
through 2017, California used its heat standard
to conduct 50 times more inspections resulting in
a heat-related violation than OSHA did nationwide
under its general duty clause. It is likely to
become even more difficult to protect workers from
heat stress under the general duty clause in light of
the 2019 Occupational Safety and Health Review
Commission’s decision in Secretary of Labor
v. A.H. Sturgill Roofing, Inc.
OSHA was petitioned by Public Citizen for a
heat stress standard in 2011.The Agency denied
this petition in 2012, but was once again petitioned
by Public Citizen, on behalf of numerous
organization (~130), for a heat stress standard
in 2018 and 2019. These petitions have not been
granted or denied to date. In 2019, Democratic
members of the Senate also urged OSHA to initiate
rulemaking to address heat stress.
Given the potentially broad scope of regulatory
efforts to protect workers from heat hazards,
as well as a number of technical issues and considerations
with regulating this hazard (e.g., heat
stress thresholds, heat acclimatization planning,
exposure monitoring, medical monitoring), a Request
for Information would allow the agency to
begin a dialogue and engage with stakeholders to
explore the potential for rulemaking on this topic.
Cadillac hearse
gets cleaned
for first time
in 16 years
Just in time for Halloween, we have a story
of a Cadillac hearse that hadn’t been touched
in 16 years.
According to the WD Detailing YouTube
channel, which follows two detailers from
Ohio, the hearse had been left in a field.
The duo went to load it up on a trailer
and it was so long it hung off the back by a
few feet. It took two rounds of pressure washing
to get the film off of the exterior.
According to the video’s description, “Today
we tackle the interior & exterior of a Cadillac
Hearse, that is covered in mold, dirt and
debris that hasn't been detailed in years that
will require us to pressure wash the entire exterior,
followed by a wash, clay bar and then
polishing the paint to bring back its shine and
a full interior detail including mold removal!”
Here is the final result:
VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 15

SBA makes improvements to help small businesses
According to an August 18, 2023,
press release, Administrator Isabella
Casillas Guzman announced the U.S.
Small Business Administration (SBA)
Small Business Investment Company’s
(SBIC) Diversification and Growth Final
Rule is effective today. Under the new
rule, which supports the Biden-Harris
Administration’s economic and equity
priorities, the SBA will implement regulatory
and policy reforms to increase access
to private equity and debt capital for:
• Underserved small businesses and
startups,
• Undercapitalized critical
technologies,
• Diverse and emerging fund
managers, and
• Innovation investment.
Starting August 17, private market
fund managers can apply for SBIC licenses
designed for investing in American
small businesses and startups with equity-oriented
or long-duration strategies.
The two new SBIC licenses – the “Accrual
SBIC” and the “Reinvestor (Fundof-Funds)
SBIC” – expand the SBIC
program network of private market financing
partners and the SBA’s reach to
historically underserved small businesses
and startups. Critically, the regulatory
and policy reforms are designed to reduce
the financial burden for new program applicants
and provide a more streamlined
application experience.
“The Biden-Harris Administration is
committed to ensuring small businesses
can access capital for growth – especially
aligned with our focus on equity, manufacturing,
and innovation that will power
our economy into the future. SBA’s partnerships
with private funds in the SBIC
program deliver so America’s small businesses
can take advantage of opportunities
as the President Invests in America,
and these transformational reforms break
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down the structural limitations in the
SBIC Program to increase the flow of
equity and debt financing to underserved
communities, capital-intensive industries,
and technology areas critical to U.S. national
security and economic development,”
said Administrator Guzman.
In other news, lending program improvements
have expanded access to capital
and increased protection against fraud.
According to an August 1, 2023, press
release, on August 1, the SBA began implementing
additional policies aimed at expanding
small business access to capital by
modernizing SBA’s signature 7(a) and 504
Loan Programs. Today’s loan program updates
build on Administrator Isabella Casillas
Guzman’s previous announcements that
address long-standing persistent capital
access gaps for rural, veteran, women, and
minority-owned businesses.
The loan program improvements will
increase small businesses’ ability to access
funding to start up and grow through a
broader network of lenders with streamlined
lender procedures. The new, simplified
guidelines for lenders are part of
three updated Standard Operating Procedures
(SOP), including updated origination
policies and procedures, lender
participation requirements, and 7(a) loan
servicing and liquidation requirements.
For example, SBA is providing additional
flexibility in credit criteria for loans under
$500,000 to support SBA loans in reaching
more credit-worthy small businesses.
SBA made it easier to understand who
qualifies for an SBA loan by clarifying affiliation
standards, which can determine which
businesses count as “small,” and is now
bringing eligibility determination in-house
through technology upgrades. Together,
these changes will help small businesses
and lenders know who qualifies up-front.
SBA will use advanced data analytics and
third-party data checks for fraud review on
all loan programs before approval.
SBA also streamlined information requirements
for lenders, making it easier
to work with SBA. For example, SBA no
longer requires duplicative data entry in
the Loan Authorization Wizard and instead
will use information already entered
into the system to produce a Terms and
Conditions Sheet electronically.
SBA recognizes that small businesses,
particularly those owned by individuals in
underserved communities who are highly
entrepreneurial, still face long-standing
barriers in accessing capital needed
to start or grow their businesses. These
changes include permanency in SBA
lending for mission-driven organizations
like Community Development Financial
Institutions (CDFIs), which have a track
record of filling capital gaps in underserved
communities but were previously
participating in SBA lending through a
temporary pilot program called Community
Advantage. These lenders are
securing permanency in the 7(a) Loan
Program by becoming Community Advantage
Small Business Lending Companies
(CASBLCs).
The following three SBA SOPs took
effect on August.1, bringing many of the
new policies into practice:
• SOP 50 10 7: Lender and
Development Company Loan
Programs -- Contains SBA’s
policies and procedures governing
the 7(a) and 504 loan programs.
• SOP 50 56: Lender participation
requirement -- Contains the
criteria for becoming an SBA
Lender.
• SOP 50 57: 7(a) Loan Servicing
and Liquidation -- Contains the
policies and procedures for 7(a) loan
servicing and liquidation.
A new feature SBA will begin accepting
is the Universal Purchase Package (UPP),
which will streamline the process for lenders
to request SBA honor its loan guaranty,
and SBA will introduce new features in
E-TRAN, SBA’s online platform used by
lenders to upload loan applications.
The SBA has a robust outreach and education
program to assist its stakeholders
in accessing such resources. In advance of
these program updates, more than 13,500
people attended SBA live training events,
and on-demand training for lenders has
been viewed over 15,300 times.
16 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

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DETAIL
DOCTOR
Don't Stop
Believin'
Why it’s
important to
keep forging
ahead
with your
business
Bud Abraham is Founder and President Emeritus of DETAIL PLUS Car Appearance Systems, with more than 40 years
of experience in the car care industry as a manufacturer, operator, distributor and consultant. He writes articles and gives
seminars on the subject of auto detailing throughout the automotive industry. He can be reached at buda@detailplus.com.
By Bud Abraham, The Detail
Doctor
buda1940@outlook.com
“Lessons learned today will build tomorrow’s
business success.” You have
probably heard it said that there’s no
substitute for hard-won experience when
it comes to running a business, but there
can be a temptation to start to rely solely
on what little experience you do have and
to stop looking for new ideas, education
and viewpoints. At this point, stagnation
can set in, and that is when competition
can gain an advantage.
This is especially true in a field like
detailing , where business owners are
technicians, and they don’t have much
business experience. Plus, evolving technology,
societal behaviors and customer
expectations are changing all the time.
Owners who aren’t willing to adjust their
mindsets and put in the time and effort
necessary to learn new business and even
detail skills could find themselves at a
HUGE disadvantage.
THE STATUS QUO
STAGNATION
There’s an old saying by Henry Ford:
If you keep doing what you’ve always
done, you’re always going to get what
you’ve always got. The cost of this unwillingness
to change can be fatal to your bottom
line and your business’s reputation.
If you’re not growing, if you’re not
advancing, if you’re not looking at new
technologies, if you’re not paying attention
to your market, and paying attention
to trends, you will be out of business.
Maybe not today, maybe not tomorrow,
but you’re not going to have a business
that is salable into the future.
There is an arrogance in thinking that
past experiences will predict future results
and holding onto that mindset will
prevent both you and your business from
reaching its full potential.
If someone says they’ve seen it all,
their mind is now closed. They haven’t
seen it all — they’ve only seen what they’ve
seen. It is really sad when to meet up detail
business owners in their 40s and 50s
that are still the person who is opening
the shop, filling squeeze and spray bottles,
prepping in the wet bay. These owners
have no exit strategy. Frankly, they don’t
have a business. They have a job. But, if
they are developing themselves professionally,
they’re building a business that has
value. It’s generating a profit, but at the
same time, it’s becoming a salable business.
You need to keep growing, both personally
and professionally, and you need
to be learning new things. The world is
changing so fast, and the technology that
we have at our fingertips can reduce the
hours of time you spend on mundane
things. That is time you could spend
learning something new or spending time
with your family.
THE SIGNS OF
STAGNATION
Anger: There are red flags that will
tell you when you need to adopt a more
flexible and educational mindset. One
is a bad temper. When you have a short
fuse, it’s because you’re lacking something.
You get embarrassed because you
don’t have an answer to whatever you’re
trying to figure out or someone is asking
you. No one likes to be put on put the
spot and nor have the answer.
Recognizing this tendency is the key
to overcoming it. When you don’t have an
answer, when you don’t know something,
go figure it out. Go learn it. You can get
18 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

stuck in that rut, where you think you
don’t have time, but you can make time.
Profit Loss: It might be kind of obvious,
but it is worth noting that another
good sign you should look out for in terms
of growth can show up in the books. If
your detail business is not making any
money, something is wrong, Also, do you
have a high turnover of employees? Is
there a management problem? Virtually
everybody today has some point-of-sale
system, and if you are not gaining new
customers each month, there’s a problem.
But, ultimately, it all boils down to the
monthly profit and loss (P&L) report: If
you don’t have a profit, there’s a problem,
so you work backwards to see where that
problem is. Is it a revenue problem? Is it
an expense problem? The P&L is the ultimate
report for any business.
FINDING KNOWLEDGE
BY KNOWING WHERE TO
LOOK
So, if you recognize the need to bolster
your skills, where do you go?
The first place I would recommend is
the International Detailing Association
(IDA) and any other peer group is a key
area to gain educational opportunities
and learn from other professional detailers
in the field.
While membership in the IDA is growing
by leaps and bounds, I don’t think that
detail business owners are taking full advantage
of such an excellent association.
It is amazing the number of detailers
who pay their dues but have not participated
in the association. Sure, you’re writing
a check because you feel like you’re supporting
the industry, but with all of the services,
tools, and training available to you
it is a shame detail business owners don’t
take advantage of them, not to mention
the opportunity to network with the best
detailers in the world.
There is a great deal of information
available to IDA members for free. Maybe
you don’t know how to access it. This
is information that could allow you to a
make positive change in the way you run
your business. It is out there for the taking.
Go to the websites of all the different
industry publications and read the articles
that are archived. Visit the new forum:
Prodetailerforum.com and ask questions
or get into discussions with other detailing
professionals. Also, look into attending
some of the upcoming conferences or
conventions. There are lots that are dedicated
just to detailers. Industry has come
such a long way. You will also find a number
of local organizations that would be a
great benefit. This enables you to access
a network of other detail business owners
who have most likely already gone
through what you are going through or
about to go through.
And there are resources like business
books. For example, I would encourage
anyone to read, “The Great Game of
Business” by Jack Stack. Another great
book is, ‘Traction: Get a Grip on Your
Business,” by Gino Wickman. Traction is
a heavy book, but it is — start to finish,
nuts and bolts — how you run and build
a business. It’s kind of the new version of
‘E-Myth’ that was written 30 years ago by
Michael Gerber. It’s E-Myth on steroids.
If you have not read the “E-Myth” it is
critical reading for all detailers, young and
old. If you are in need of basic bookkeeping
or administration, I would certainly
look at a community college in your area.
I am a huge proponent of going back to
school to learn. When you were in high
school or college you may not have been
able to learn and absorb content, but only
focused on passing tests. Going back now
you will learn, I guarantee it.
POWER IN NUMBERS
There is no substitute for the support
you can get networking with other
detail business owners through the IDA,
local groups, on your own or online or no
matter where you find it. If you are able
to put together such a group you should
view a peer-to-peer group as your unofficial
board of directors, and you will
find that the members within a bureau
or group will eventually become great
friends. They can be a phenomenal resource.
They become a sounding board
for ideas, best practices, and you can all
work with each other to solve issues. You
will find such connections invaluable. Going
it alone in today’s business climate is
not the best way forward.
If as a business owner, you are not using
a peer-to-peer group, you are really
on an island out there, and not evolving
or hearing out other ways people are running
their business. And that is a formula
for lack of growth and not a good recipe
for long-term success.
GOING OUTSIDE THE
DETAILING INDUSTRY
While there are plenty of detail industry-specific
tools available to you, I urge
you to look outside the detail industry, because
you never know where great ideas
can come from.
Join the chamber of commerce in
your local neighborhood. Detailers don’t
take advantage of this because they
think, “I’m just a detailer, most members
have the more common brick and mortar
businesses — like hair salons, restaurants,
appliance stores, hardware stores,
and such. But you can learn something
for your detail business from other business
owners. A marketing strategy that
worked for a hair salon might work for
your detail business too.
Resources from organizations such as
the Small Business Administration (SBA)
or the Service Corps of Retired Executives
(SCORE) can also be great places
for information. Even if you walk away
from a 20-minute conversation with one
thought or idea that might help you tomorrow,
it was worth the 20 minutes you
spent listening to them.
Besides gaining knowledge, you might
gain some loyal customers who would
want to support you and vice versa. Small
business owners support other small business
owners. They know what it is like to
put your finances, your time, your talent
and your reputation on the line.
Find networking events, go have fun,
and meet people. As a detail business owner,
you might think you have nothing to offer
— you might think, “What am I going
to talk about, detailing a vehicle?” But you
do. You’re running a business. Talk about
your last successful marketing plan or your
last great human-resource onboarding
idea that you came up with. You’re not just
a detailer. You’re a business owner.
TAKE A BREATH AND
THEN BEGIN
When business owners open their
minds to new ideas, knowledge and possibilities,
there can be a frightening moment
when they realize just how large a torrent
of information there is for the taking.
When you get overwhelmed, just take a
step or two back. Regain your footing and
try again. When too much is going on, it
can make a person freeze when they don’t
know what the next move is. So, look at the
changes coming down the line, and then
just break them down into tiny pieces.
Sit down and ask what’s the difference
between a new idea and what you have
been doing? What do you have to know
in order to make this idea work? What’s
the benefit of doing it? Will it save time?
Increase productivity? Can I do it without
this new idea? Go through all the steps.
This examination method works for any
part of your business. Whether it’s figuring
out a marketing program, hiring a new
employee or getting a new computer program,
whatever you’re trying to figure out,
look at the big picture and ask, “What are
the 10 steps that can get me there?” Sometimes,
it might have to be 20 steps if it’s a
much bigger project. But if you look at all
of the projects we all have to complete every
day, life can look overwhelming. If you
break any project into small chunks, I truly
think that you can accomplish way more
than you set out to do.
No matter what avenue is taken, or information
is found useful, you must continually
move forward, you can’t rest on
“the way it’s always been done.” And you
cannot sit back and wait for things to happen,
you will get run over. If there was
any huge lesson that can be learned from
COVID-19 over the past three years+, it
was that those who reacted quickly have
thrived coming out of this. Those (businesses)
waiting for things to happen are
no longer with us.
As always, if you need my help, please
feel free to reach out to me at buda1940@
outlook.com.
VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 19

NITTY
GRITTY
Advice from
Experts
Are you a part of the ProDetailerForum? This news
platform is designed with professional detailers in mind
and offers opportunities for mobile detailers, brick and
mortar detail owners, boat/RV and motorcycle detailers
to vent, ask questions and learn from their peers.
There is also a place to showcase before and after photos.
You simply have to visit prodetailerforum.com and
sign up with a username and password.
Accounting Terms: Do you get an A+ in financing?
Along with every other subject a professional detailer
needs to know, from chemistry to math to public
relations, there is a need for financial smarts as well.
Even if you have a professional accountant, the U.S.
Chamber of Commerce advises small business
owners to know these Top 17 financial terms.
Do you know them? See how many you can
get right by matching the definition to the term.
Accounts receivable
Accounts payable
Accruals
Assets
Balance sheet
Break-even point
Burn rate
Cash flow
Credit
Depreciation
Dividends
Expenses
Fiscal year
Forecasting
Liabilities
Revenue
Profit and loss
statement
1. _____________ are the costs
a business owes for acquiring
something and the can be broken
down into: Fixed, Variable,
Accrued, Operational
2. _____________are resources or
property with economic value
owned by the business. They are
both tangible and intangible and
can include investments, cash,
inventory and real estate.
3. Your business’s _____________
is the total sales and cash flow of
goods and services from its primary
productions.
4. A _____________ is a measured
period of time used for accounting
purposes. Each company chooses
its preferred timeline of what works
best for them, and it doesn’t have
to start in January.
5. _____________ are a type of
accounting where you record your
income as soon as it’s earned and
expenses as soon as they’re billed.
Therefore, your real time accounts
aren’t always matching your
recorded profit. They also give you
a long-term view of your business’s
future income and expenses.
6. _____________ refer to the
amount owed to stockholders or
shareholders from a company’s
profits. They are a distribution of a
company’s earnings, requiring the
business to have a hold on its realtime
losses and gains.
7. _____________ is the combined bills
your business owes, not including
your payroll costs. Because they
aren’t immediately paid, they’re
considered liabilities and are usually
expenses on company credit cards
or bills. _____________ allows you
to consider your current liabilities
versus assets when buying
something new for your company.
8. _____________ is the amount of
money that’s coming into going
out of your business—both your
gains and losses. Your business’s
_____________ is present in
operating activities, investment
activities and financing activities.
9. A _____________ is when you’re
bringing in just enough money to
cover what you owe in your business.
This means your business isn’t
earning or losing any profit.
10. _____________ happens when an
asset loses its value over time. In
accounting, _____________ is used
as a method to allocate the cost of
the asset’s life expectancy.
11. _____________ is also known as
an income statement or an earnings
statement. It helps you identify your
profits and losses to evaluate your
company’s current financial standing,
usually quarterly.
12. Businesses use _____________ to
predict future business trends by
looking at past financial data. It can
be used to predict things such as
sales, gross profit or how long it will
take to pay off debts.
13. _____________ is the amount of
time your business will be able to
continue operating with the cash
you have without turning a profit. It
tells you how long you can be selfsustaining
without a steady income.
14. A _____________ is used as a quick
insight into your business’s current
financial position. It includes what
the company owes and owns, as
well as any capital. It allows you to
compare sections of your business
to understand how much your
business is worth at any given time.
15. _____________ is the money
that flows out of your business’s
accounts. Using _____________
either increases liability or revenue
accounts, or decreases an asset or
an expense account.
16. _____________ is incoming money
owed to your business for services
or products received. This is
considered an asset because
it’s money that your business is
bringing in. You typically track
accounts receivable with invoices.
17. _____________ are legal or financial
debts your business owes, such as
mortgages, credit card debt, taxes
and accounts payable.
ANSWERS:
1. Expenses
2. Assets
3. Revenue
4. Fiscal year
5. Accruals
6. Dividends
7. Accounts payable
8. Cash flow
9. Break-even point
10. Depreciation
11. Profit and loss
statement
12. Forecasting
13. Burn rate
14. Balance sheet
15. Credit
16. Accounts
receivable
17. Liabilities
20 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

IDA
CORNER
Introducing the IDA Member
Referral Program!
One of the best marketing and
lead-generating tools in the detailing industry
is “word of mouth.” That’s true
for the International Detailing Association
(IDA) too! To encourage and recognize
those IDA members and volunteers
who are ambassadors of the IDA and
advocates to their industry peers, the
IDA is happy to introduce the new Member
Referral Program.
The process is a simple one. We have
added a “Referred By” field to the membership
application form. When you encourage
someone new to join, remind
them to put your name in this field! The
more members you refer, the more your
name appears in that field, and the more
chances you have to be rewarded!
Rewards are two-pronged so that both
high-volume recruiters are recognized
and those who get even one new member
to join during a reward cycle can still have
a chance to win.
• Top Referring Member Award:
The top referring member during
a reward cycle will receive their
member dues waived for the next
year (or will have the option to gift the
dues waiver to a friend or colleague).
• Member Referral Prize Drawing:
Every member who has referred a
new member during the reward cycle
– whether you have referred 1 or 100
in that time period – will be entered
into an annual prize drawing.*
The Member Referral Program takes
place from January 1 to December 31 –
an annual reward cycle – and it’s open
now! We will close the first round on December
31, 2023, to pull referral counts
and complete the prize drawing. The next
round will begin on January 1, 2024.
The IDA was created by detailers, for
detailers – we recognize and thank all our
members who are representing the association
positively to potential members,
demonstrating the Code of Ethics every
day, and embodying what the IDA is all
about: community, education, and raising
the bar for the industry as a whole.
*Prizes still TBD, likely a donated machine/
equipment/product from one of IDA’s generous
Supplier members, or IDA swag merchandise of
the winner’s choosing. A prize of a machine or
product does not constitute endorsement by IDA
of the machine or product, or of the brand who
has donated it. All Supplier members will be given
equal opportunity to participate in the Member
Referral Program as a product donor. More information
coming soon!
Are you working to further
detailing education/training?
Apply for a Founder's
Endowment Fund grant!
The members of the IDA Founder’s
Club are the sole stewards of the Founder’s
Endowment Fund. These funds are
granted for programs and projects that
align with the goal of the Endowment
Fund: to further detailing education and
training for future detailers.
The selected applicants will be announced
and presented at the Annual
Business Meeting (in conjunction with
Mobile Tech Expo in Orlando, FL each
year). For Endowment requests that are
more time-sensitive, exceptions may be
made to the approval and fund distribution
timeline outlined above.
Examples of projects and/or programs
that would be eligible for an Endowment
Fund distribution: establishing a new education
program for future detailers, funding
the acquisition of new tools and equipment
for a training center, supporting a
charitably run re-education program.
The Founder's Endowment Fund
grant request form is now open for submissions
through October 31, 2023.
To apply, visit the IDA website at
https://the-ida.com/.
Past Recipients Include:
ANDREW HANEY, CD-SV
Department Chair AST & Professor,
Automotive Tech, Bakersfield College
Bakersfield, California, United States
Funds granted to build a new wash bay
with proper water filtration to be utilized
by Bakersfield College Automotive Technology’s
900+ students each year.
JEFFREY MOORE, CD
Owner, iAutoshine LLC
Manassas, Virginia, United States
Funds granted for community-based
internship program for low-income participants
to learn a new trade/skill.
LAURENTIU HORUBET, CD
Owner, Pepper Studio
Voluntari, Romania
Funds granted to purchase detailing
equipment, such as rotary polishers,
orbital polishers, and orbital sanders,
for classes for beginners in the industry,
allowing increase of class size to five
students monthly.
KELLY JONES, CD-SV
Owner, Showroom Auto Detailing
West Branch, Michigan, United States
Funds granted for the in-progress building
of and the eventual supplying of tools
for a new detail training center in Michigan,
with the ultimate goal of becoming
an IDA Recognized Training Center.
PANAGIOTIS KATSOULIS, CD
Technical Support, G.
NIKOLOPOULOS SA
Athens, Greece
Funds granted to provide technical equipment
for training seminars and to create
technical video-presentations for their
detailing school.
BERNARDO ARCHIBOLD
Owner, Monster Clean Panama
Stockbridge, Georgia, United States
Funds granted to purchase tools and
supplies for use in ongoing international
trips to train detailers in other parts of the
world.
CRISTEN ASHLEY-WILLIAMS
Ramy Automotive
Dubai, United Arab Emirates
Funds granted to update detailing equipment
used in their training academy to
match current market standards.
GUÐMUNDUR HALLDORSSON, CD-SV
CEO, Detail Ísland
Selfoss, Iceland
Funds granted to assist in his setup of a
mobile training center to travel to detailers
throughout Iceland.
CHARLES HEINZ
Auto Collision Repair Instructor, Kent
Career Technical Center
Grand Rapids, Michigan, United States
Funds granted for new classroom equipment
for automotive collision repair and refinishing
program for high school students
at Kent Career Technical Center (80-100
students per year).
22 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

IDA Business Development Webinar:
SALES: The Most Important Life Skill
Date & Time: Friday, October 13, 2023
at 2:00 pm CDT
PRESENTED BY: Chris Racana, CD-SV,
RIT, Director of Success, Dr. Beasley’s
SPEAKER BIO: Chris Racana has always
had a knack for sales and a love for cars.
Born into a Chicago-based family business
importing furniture from Italy for
three generations, Chris developed his
B2B and B2C sales skills as the business
evolved from procurement for large catalog
houses to one of the first direct importers
in the eCommerce space. Working
with both businesses and high-value
clients, Chris brought the family business
great success in the 21st century, growing
the operation into the digital age.
After decades in the furniture world,
Chris decided to re-focus on the most
important thing in life — happiness. After
making the hard decision to close the
family business, he moved from Chicago
to a small town in Wisconsin to focus on
his wife and young twin daughters.There,
Chris made the decision to let happiness
guide the second act of his professional
career, too.Remembering that some of
his most fond memories were of sharing
time with his late brother and late father
detailing their cars and boats, he thought
of his decades-long friendship with Dr.
Beasley’s owner and chemist Jim Lafeber.
Chris reached out to Jim to talk about
the detailing industry and to see where
there may be opportunities for him to
turn his passion into a new career. It
wasn’t long before Chris and Jim both realized
that Dr. Beasley’s was where Chris
truly belonged.
Joining the Dr. Beasley’s team as Director
of Success in January 2021, Chris has
brought his decades of sales knowledge
into the detailing universe, sharing his
wealth of tips and techniques with the Dr.
Beasley’s Authorized Detailer network as
well as their “Future of Detailing” clinic.
It’s safe to say Chris found his happiness
at Dr. Beasley’s — and now he wants to
help detailers find theirs.
SESSION DESCRIPTION: Selling is a useful
talent for anyone to possess. How to make
a convincing argument, how to negotiate,
and how to close are beneficial even outside
the business world. Want a great job?
Want new equipment at work? Want to
get married? Want to get your kids to listen
to you? You better know how to sell.
CERTIFIED DETAILERS - Attending a webinar
earns Certified Detailers 1 credit
towards certification maintenance. You
must check-in to the live event to earn
your credit.
TECHNOLOGY - Registrants will receive
access information to stream the webinar
via YouTube. Alternatively, the session
will also be streamed directly to the
IDA members-only Facebook Group,
and members can watch the stream in
the group. Registration through the IDA
website is still highly encouraged for each
session. Certified Detailers are responsible
for checking in to the live webinar
to receive 1 Certification Maintenance
credit. If you did not register but watch
the session in the Facebook Group, you
must manually input the credit into your
Certification Journal.
WEBINAR RECORDING - If you are unable
to attend the live webinar, members will
be able to access the webinar recording
from the archives webpage.
PRICE - Free for members and $25 for
non-members. Non-members who join
within 30 days of the webinar may apply
the registration fee to membership dues*.
*Contact the IDA office for more information.
Please note: no refunds or cancellations within 48
hours of the event.
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VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 23

MEETING
OF THE
MINDS
Where is the
industry headed?
Three detailing
experts weigh in …
PART 2
By Debra Gorgos, Editor
debrag@autodetailingnews.com
At the end of 2022, I was awarded the
opportunity to interview industry experts
Renny Doyle, owner of Detailing Success
and founder of The Detail Mafia; Justin
Labato, owner of JL's Showroom Detailing,
Inc., Director of Training for Autogeek.com
and Lead Global Consultant
for Buff and Shine Mfg; and Jason Rose,
Global Director of Training for Rupes
USA. These three men know what they’re
talking about. From what they’ve noticed
in person, to what they have heard from
others, if you want insight into the industry,
they are the ones to talk to. We talked
for over an hour about current trends and
what the future holds for professional detailers.
Part 1 of the transcript appeared
in the Spring issue of Auto Detailing
News. Here is Part 2. And, because all of
it could not fit in this issue, the rest of the
roundtable discussion can be found on
ProDetailerForum.com under the thread
title: General Management.
?
Editor
Debra Gorgos:
What services do you
see garnering more
attention these days?
Justin Labato: I would say film. I'm
seeing a huge trend in not just window
tint but also in film, as in paint protection
film, because it complements the approach
that detailer are trying to preserve
paint, and it gives them an edge because
they're able to preserve it with a film versus
a coating that has a lot more durability,
impact and other features that coatings
cannot achieve. And then, also on the
business side, it's giving a projection of
revenue that they weren't seeing before,
although they were doing very well with
ceramic coatings. The paint protection
film category is hugely profitable …But
there’s also a cost that comes with it. Film
is not cheap, the labor of it's not cheap
and the learning curve is a pain because it
takes about a year before you go through
a lot of material that is wasted and you
24 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

have to have an upfront cost of anywhere
from $7,000 to 10,000 or $12000 just to
get the film side of your business up
and running before you even start
turning a dollar on it. So some of
these guys that are already in a
good position profit-wise and revenue-wise
with their detail shops,
are trending over into film and
they're seeing there is more of an
advantage for them to make more
money above detailing. That's one
of the biggest trends I've seen.
Jason Rose: I would agree with that
as well and add to that It's not just paint
protection films but wraps, window tints
and any films. I think that is trending way
up in any shop right now that is busy with
a bunch of cars, is going to be broadening
their offering into films for sure. And
then another trend which is very interesting
to me because I started my career as
a mobile detailer in Southern California
and the last 10 years I've seen like the holy
Renny Doyle
Legend Ad Auto Detailing News.pdf 1 5/24/21 5:12 PM
COVID changed the world, and I really think it just
catapulted detailing to new levels.
grail and detailers working to get that
“shop.” So, even if they started out as a
mobile detailer, they're working to get a
shop. But what I'm seeing recently is that
shop owners are adding on mobile services.
So I think, especially with the economy
and the direction it's heading, I think
there's going to be more demand for mobile
services because customers just
really like the convenience mobile
services offer. And so I see a trend
in fixed locations/shops offering
more mobile services.
Renny Doyle: So, you know
two things I'm going to echo right
off that the other train that's happening
is we're seeing people finally
starting to look for the small shop.
They're not looking at these big, glorious
shops that are just social media hits with everybody,
they're looking for realistic shops
..we've got these professionals now looking
at buying shops and they're going out and
they're buying properties, they're no longer
in debt, and they're no longer taking it
at the mercy of a landlord for their shop.
And then this is really cool: Companies are
looking into coating commercial cranes,
construction equipment, buildings, and so
we're looking at that now. We just tested a
glass coating that can be put on buildings.
Companies like IGL are introducing liquid
coatings that reduce heat transmission by
60-70% and ultraviolet rays by 80 or 90%
and you can, you can install it. There's a
gentleman on the East Coast and I won't
reveal his name as I don't have permission,
but he's coating locomotives and these are
seven-figure contracts, you know worth
millions of dollars. So, we've got people
transitioning into new industries and not
just looking at shining cars. That's really
exciting.
Jason Rose: And agriculture equipment.
Farmers are figuring out that their
$750,000 to million-dollar farming equipment
can get coatings on there to actually
preserve the appearance of that unit for
many more years.
Justin Labato: Outside kitchens. People
are doing these outside kitchen set-
C
M
Y
CM
MY
CY
CMY
K
LEGEND
A Premium Coating Experience
psdetailproducts.com
VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 25

tings and to have it on your back porch
next to your pool you want to preserve
it because we all know, no matter
where you live, you start catching
that tarnish and that rust,
especially here in Florida… so,
that's something that's super
helpful. I've noticed as well is:
Storefronts. A lot of the detailers
are expanding into doing
retail in store fronts.That's another
trend as well. Selling detail
products. Detailers are able to
catch customers on the service side
and then, as they're leaving, you're
also able to help them with maintaining
and setting them up for success with all
the products right out of your store front,
whether it's a small corner in your shop or
a dedicated x amount of square footage
… it accommodates extra revenue. But
then you get customers who may walk in
through your door who aren't fit for your
service, but they need a product. So, no
matter what, you're still getting a dollar
in your pocket from that customer, so it's
definitely created additional revenue.
Debra Gorgos:
?
I just heard about a
detail shop in Florida
that opened up a
waiting room where
you can watch the vehicle being
detailed and it's a really fancy
area and there's comfortable
seats because people want
to see the process.
Justin Labato: Yeah, Matt Kelly actually
has something like that in his Auto
SPA, where he has the big glass wall
where you could see them working, and
a lot of people have done that, and I've
even seen some where they've made their
technicians wear lab coats.
Renny Doyle: It's funny because Jason
and I can tell you back in the day where
we kind of were taking that direction. I
still like aprons and we're seeing where
these young detailers are seeing value and
staying clean and having a tool pouch detailers
helper. It's all great, but we're seeing
more and more people with the lab
Justin Labato
coats, they're bringing on the professional
aprons… I'm really happy to see that.
Debra Gorgos:
?
With the pandemic
happening, and the
germ warfare has it
impacted detailers and
the detailing customers at all.
Have you noticed?
Renny Doyle: I'll tell you right now: Do
not market COVID or anything with it. I
think that just keeping a clean car helps
you. But we've seen the people who when
COVID first started happening were like:
Steam will kill germs! Everybody was a
scientist and 99% of them were wrong.
I just told people to just keep promoting
the benefits of a clean car, especially with
people who have kids and you tell people
that you’re kind of an organic interior
detail and use as few aggressive products
as possible. You use very little water. Educate
them. Why of those facts? COVID
changed the world, and I really think it
just catapulted detailing to new levels. It
didn't hurt us a bit. I mean, I know it hurt
some people, but the strong got stronger
and I just think we stayed away from the
germ warfare thing. …I'm just so sick and
tired of seeing it that I just don't want it to
be a part of it.
Justin Labato: I would say you know
for me I love this subject because, to Renny's
point, I wouldn't market it in a way
that makes it sound like we're giving you a
You're supposed to listen to people
who've been there, done that and,
offer up these gold nuggets of information.
clean, germ-free interior. But I do
have an edge in the market because
my wife's sister is a nurse
practitioner for a pediatrician
and she actually turned me on
to a hospital grade disinfectant
that we were able to integrate
with our all-purpose cleaner for
interiors, and she was giving me a
referral service to some new moms
that were coming from the hospital
who needed their vehicles clean because
they wanted to be overcautious, and it's
something that we've utilized in the in the
speech that we give in person. We don't
market this online or social media… we
give a cosmetic and a stereo cleaning by
being able to attack all your common
germs and bacteria, but it has to be handled
differently, and above the traditional
detail that takes all-purpose cleaner
and transfers. You know your steering
wheel, bacteria to your dash, to your seat
and so forth, and that in itself is helpful,
and I'll make sure that people know that
we've been doing that prior to COVID,
so they see that we've been on the forefront
of making sure that we're covering
our grounds with that extra incentive. But
I did see how the market got a little crazy
with steam and all these other accusations
that people were making, but they weren't
educated on the subject. They were just
shooting from the hip and trying to capitalize
on what was going on, which they're
not wrong for, but they're not right for it at
the same time because they were misleading
and hurting our industry a little bit.
Jason Rose: I would add a little bit of
a different perspective on that and not just,
you know, making the interiors germ free
by cleaning and stuff, but I would take a
page from the airlines, and what COVID
caused the airlines to do was and is treating
surfaces inside airplanes in a way that
they had never done before. They’re using
antimicrobial protection products that they
put on surfaces both hard and soft, meaning
fabrics and plastics. And are treating
these surfaces with products that won't
allow germs, microbes or anything to like
stay on that surface and grow. I see a great
opportunity to apply products like that to
interiors of cars, like steering wheels and
you know, gear shifter knobs and door handles,
things that get touched a lot – especially,
you know families with a lot of small
kids, they're just a cesspool of germs being
handed back and forth from one kid to another,
and I believe that the science does
support that you can treat an interior and
actually protect it from germs.
Renny Doyle: A great-great point, and
the airlines are even using Clorox. You
know Clorox has got a whole professional
division. I think there is a fine line there. I
mean, I think all of us make a good point.
You bring those three attitudes together
and you've got a powerful statement and
I think what both of them just said is, it
makes you stand out in the market and
that's always good.
Debra Gorgos: I know
?
you all go to SEMA and
Mobile Tech Expo, the
Southern Detailers
Conference, and you're
meeting people who want to get
into the industry. What is it they're
looking for and asking about? And
I want to ask: Are they mostly
mobile detailers?
Jason Rose: Well, I think mobile detailers
go to all of those events and so
do people with shops. I think it attracts
many different types of detailers, but the
two things that I think people go to those
events for number one is networking.
They want to rub shoulders with other
people in the industry and number two,
education. They want to learn stuff. To
me, those are the two reasons people go
unless it's Vegas, and then there's other
reasons that people go.
Renny Doyle: You know, so you know
we just finished up our five-day class
and it's really amazing …Everything's
related back to business and lifestyle.
26 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL 2023

And you know this last training we had
a young man that was a certified master
mechanic who is just fed up with
working for other people. We had a
young army captain, who got his
eyes on coming out of the military
and he wants to respect and
value and ‘own’ his time. We had
two more individuals who were already
in the detailing industry, and
they don't want to do it the hard
way, they want to do it the smart way.
There was also an Ivy League level educated
individual who worked for a Fortune
500 company as an attorney, and he is in
his early 40s and hated what he did and
wanted to do something that he loved to
do, and he loves cars… and so we're seeing
a trend towards both blue-collar and white
collar detailers just not wanting to waste
their time and instead wanting to do something
that they love.
Justin Labato: I think with our growth
in the industry there's definitely a lot
Jason Rose
more legitimate options on having to seek
better craftsmanship, better business skills.
A lot of them do come in looking for that
and they want direction. A lot of them
leave the network and obviously it gets
them in front of people they see online on
social media. But that networking leads to
relationships that lead to the better avenues
of education…
... There's going to be more demand for mobile services
because customers just really like the convenience
mobile services offer.
Renny Doyle: …People that
normally would see us as a peasant
industry are seeing us as a
lifestyle industry. They can come
out and not everybody's looking
to build an empire. Some people
just want to build a lifestyle…
And, If I had to go back and do it
again, I wouldn't choose the course I
chose now. Looking back at it, I would
have a small shop and some value where
we were. I'd live a great lifestyle. I would
work, I would have great people I could
delegate to. I would give those couple of
people a good life like mine. I would live a
simpler life and work far less, and I think
detailing to the point it is at now, can offer
a life that’s attractive, you still have a
home, you can still buy your shop, you
can still do everything we're talking about,
but you don't have to kill yourself doing it.
We don't want people to suffer. Look
at someone like Justin who is young. He's
taken those old-fashioned values and
those things that older guys like Jason and
I have told him, and he “owned” them.
But he's owned them in his own fashion,
in his own way that is totally respectful.
He always asks for advice, he's respectful
with that advice and yet he's doing it in
his own way and he's doing it really well.
Justin Labato: You're supposed to
listen to people who've been there, done
that and, offer up these gold nuggets of
information.
There’s even more to this exclusive
interview. To read the rest of this roundtable
discussion, visit ProDetailerForum.
com and look under the thread title: General
Management.
Join Today & Get Involved!
The-IDA.com
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VOL. 8, NO.3 • FALL 2023 | AUTO DETAILING NEWS | 27

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