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MEETING<br />
OF THE<br />
MINDS<br />
Where is the<br />
industry headed?<br />
Three detailing<br />
experts weigh in …<br />
PART 2<br />
By Debra Gorgos, Editor<br />
debrag@autodetailingnews.com<br />
At the end of 2022, I was awarded the<br />
opportunity to interview industry experts<br />
Renny Doyle, owner of Detailing Success<br />
and founder of The Detail Mafia; Justin<br />
Labato, owner of JL's Showroom Detailing,<br />
Inc., Director of Training for Autogeek.com<br />
and Lead Global Consultant<br />
for Buff and Shine Mfg; and Jason Rose,<br />
Global Director of Training for Rupes<br />
USA. These three men know what they’re<br />
talking about. From what they’ve noticed<br />
in person, to what they have heard from<br />
others, if you want insight into the industry,<br />
they are the ones to talk to. We talked<br />
for over an hour about current trends and<br />
what the future holds for professional detailers.<br />
Part 1 of the transcript appeared<br />
in the Spring issue of Auto Detailing<br />
News. Here is Part 2. And, because all of<br />
it could not fit in this issue, the rest of the<br />
roundtable discussion can be found on<br />
ProDetailerForum.com under the thread<br />
title: General Management.<br />
?<br />
Editor<br />
Debra Gorgos:<br />
What services do you<br />
see garnering more<br />
attention these days?<br />
Justin Labato: I would say film. I'm<br />
seeing a huge trend in not just window<br />
tint but also in film, as in paint protection<br />
film, because it complements the approach<br />
that detailer are trying to preserve<br />
paint, and it gives them an edge because<br />
they're able to preserve it with a film versus<br />
a coating that has a lot more durability,<br />
impact and other features that coatings<br />
cannot achieve. And then, also on the<br />
business side, it's giving a projection of<br />
revenue that they weren't seeing before,<br />
although they were doing very well with<br />
ceramic coatings. The paint protection<br />
film category is hugely profitable …But<br />
there’s also a cost that comes with it. Film<br />
is not cheap, the labor of it's not cheap<br />
and the learning curve is a pain because it<br />
takes about a year before you go through<br />
a lot of material that is wasted and you<br />
24 | AUTO DETAILING NEWS | VOL. 8, NO. 3 • FALL <strong>2023</strong>
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