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IDA Business Development Webinar:<br />
SALES: The Most Important Life Skill<br />
Date & Time: Friday, October 13, <strong>2023</strong><br />
at 2:00 pm CDT<br />
PRESENTED BY: Chris Racana, CD-SV,<br />
RIT, Director of Success, Dr. Beasley’s<br />
SPEAKER BIO: Chris Racana has always<br />
had a knack for sales and a love for cars.<br />
Born into a Chicago-based family business<br />
importing furniture from Italy for<br />
three generations, Chris developed his<br />
B2B and B2C sales skills as the business<br />
evolved from procurement for large catalog<br />
houses to one of the first direct importers<br />
in the eCommerce space. Working<br />
with both businesses and high-value<br />
clients, Chris brought the family business<br />
great success in the 21st century, growing<br />
the operation into the digital age.<br />
After decades in the furniture world,<br />
Chris decided to re-focus on the most<br />
important thing in life — happiness. After<br />
making the hard decision to close the<br />
family business, he moved from Chicago<br />
to a small town in Wisconsin to focus on<br />
his wife and young twin daughters.There,<br />
Chris made the decision to let happiness<br />
guide the second act of his professional<br />
career, too.Remembering that some of<br />
his most fond memories were of sharing<br />
time with his late brother and late father<br />
detailing their cars and boats, he thought<br />
of his decades-long friendship with Dr.<br />
Beasley’s owner and chemist Jim Lafeber.<br />
Chris reached out to Jim to talk about<br />
the detailing industry and to see where<br />
there may be opportunities for him to<br />
turn his passion into a new career. It<br />
wasn’t long before Chris and Jim both realized<br />
that Dr. Beasley’s was where Chris<br />
truly belonged.<br />
Joining the Dr. Beasley’s team as Director<br />
of Success in January 2021, Chris has<br />
brought his decades of sales knowledge<br />
into the detailing universe, sharing his<br />
wealth of tips and techniques with the Dr.<br />
Beasley’s Authorized Detailer network as<br />
well as their “Future of Detailing” clinic.<br />
It’s safe to say Chris found his happiness<br />
at Dr. Beasley’s — and now he wants to<br />
help detailers find theirs.<br />
SESSION DESCRIPTION: Selling is a useful<br />
talent for anyone to possess. How to make<br />
a convincing argument, how to negotiate,<br />
and how to close are beneficial even outside<br />
the business world. Want a great job?<br />
Want new equipment at work? Want to<br />
get married? Want to get your kids to listen<br />
to you? You better know how to sell.<br />
CERTIFIED DETAILERS - Attending a <strong>web</strong>inar<br />
earns Certified Detailers 1 credit<br />
towards certification maintenance. You<br />
must check-in to the live event to earn<br />
your credit.<br />
TECHNOLOGY - Registrants will receive<br />
access information to stream the <strong>web</strong>inar<br />
via YouTube. Alternatively, the session<br />
will also be streamed directly to the<br />
IDA members-only Facebook Group,<br />
and members can watch the stream in<br />
the group. Registration through the IDA<br />
<strong>web</strong>site is still highly encouraged for each<br />
session. Certified Detailers are responsible<br />
for checking in to the live <strong>web</strong>inar<br />
to receive 1 Certification Maintenance<br />
credit. If you did not register but watch<br />
the session in the Facebook Group, you<br />
must manually input the credit into your<br />
Certification Journal.<br />
WEBINAR RECORDING - If you are unable<br />
to attend the live <strong>web</strong>inar, members will<br />
be able to access the <strong>web</strong>inar recording<br />
from the archives <strong>web</strong>page.<br />
PRICE - Free for members and $25 for<br />
non-members. Non-members who join<br />
within 30 days of the <strong>web</strong>inar may apply<br />
the registration fee to membership dues*.<br />
*Contact the IDA office for more information.<br />
Please note: no refunds or cancellations within 48<br />
hours of the event.<br />
Revitalize Automotive Surfaces with<br />
New KO Solvent-Based Tire Dressing<br />
• Ready-to-Use<br />
• Good Durability<br />
• VOC Compliant<br />
• Cost Effective<br />
KO Solvent-Based Tire Dressing brings back a “like-new”<br />
appearance to tires, moldings, dashboards, door panels,<br />
bumpers, and vinyl floor mats. This easy-to-apply dressing<br />
was designed with the professional in mind. KO Solvent<br />
is available in 5-gallon sizes and provides the shine your<br />
customers desire.<br />
Contact your local Malco Automotive Distributor to place an<br />
order, or visit MalcoAutomotive.com for more information.<br />
SURFACE CORRECTION | SURFACE PROTECTION | DRESSINGS | INTERIOR CLEANING | EXTERIOR CLEANING<br />
@Malcoautomotive @Malcoautomotive Malcoautomotive<br />
MalcoAutomotive.com<br />
VOL. 8, NO.3 • FALL <strong>2023</strong> | AUTO DETAILING NEWS | 23
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