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have to have an upfront cost of anywhere<br />

from $7,000 to 10,000 or $12000 just to<br />

get the film side of your business up<br />

and running before you even start<br />

turning a dollar on it. So some of<br />

these guys that are already in a<br />

good position profit-wise and revenue-wise<br />

with their detail shops,<br />

are trending over into film and<br />

they're seeing there is more of an<br />

advantage for them to make more<br />

money above detailing. That's one<br />

of the biggest trends I've seen.<br />

Jason Rose: I would agree with that<br />

as well and add to that It's not just paint<br />

protection films but wraps, window tints<br />

and any films. I think that is trending way<br />

up in any shop right now that is busy with<br />

a bunch of cars, is going to be broadening<br />

their offering into films for sure. And<br />

then another trend which is very interesting<br />

to me because I started my career as<br />

a mobile detailer in Southern California<br />

and the last 10 years I've seen like the holy<br />

Renny Doyle<br />

Legend Ad Auto Detailing News.pdf 1 5/24/21 5:12 PM<br />

COVID changed the world, and I really think it just<br />

catapulted detailing to new levels.<br />

grail and detailers working to get that<br />

“shop.” So, even if they started out as a<br />

mobile detailer, they're working to get a<br />

shop. But what I'm seeing recently is that<br />

shop owners are adding on mobile services.<br />

So I think, especially with the economy<br />

and the direction it's heading, I think<br />

there's going to be more demand for mobile<br />

services because customers just<br />

really like the convenience mobile<br />

services offer. And so I see a trend<br />

in fixed locations/shops offering<br />

more mobile services.<br />

Renny Doyle: So, you know<br />

two things I'm going to echo right<br />

off that the other train that's happening<br />

is we're seeing people finally<br />

starting to look for the small shop.<br />

They're not looking at these big, glorious<br />

shops that are just social media hits with everybody,<br />

they're looking for realistic shops<br />

..we've got these professionals now looking<br />

at buying shops and they're going out and<br />

they're buying properties, they're no longer<br />

in debt, and they're no longer taking it<br />

at the mercy of a landlord for their shop.<br />

And then this is really cool: Companies are<br />

looking into coating commercial cranes,<br />

construction equipment, buildings, and so<br />

we're looking at that now. We just tested a<br />

glass coating that can be put on buildings.<br />

Companies like IGL are introducing liquid<br />

coatings that reduce heat transmission by<br />

60-70% and ultraviolet rays by 80 or 90%<br />

and you can, you can install it. There's a<br />

gentleman on the East Coast and I won't<br />

reveal his name as I don't have permission,<br />

but he's coating locomotives and these are<br />

seven-figure contracts, you know worth<br />

millions of dollars. So, we've got people<br />

transitioning into new industries and not<br />

just looking at shining cars. That's really<br />

exciting.<br />

Jason Rose: And agriculture equipment.<br />

Farmers are figuring out that their<br />

$750,000 to million-dollar farming equipment<br />

can get coatings on there to actually<br />

preserve the appearance of that unit for<br />

many more years.<br />

Justin Labato: Outside kitchens. People<br />

are doing these outside kitchen set-<br />

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LEGEND<br />

A Premium Coating Experience<br />

psdetailproducts.com<br />

VOL. 8, NO.3 • FALL <strong>2023</strong> | AUTO DETAILING NEWS | 25

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