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And you know this last training we had<br />
a young man that was a certified master<br />
mechanic who is just fed up with<br />
working for other people. We had a<br />
young army captain, who got his<br />
eyes on coming out of the military<br />
and he wants to respect and<br />
value and ‘own’ his time. We had<br />
two more individuals who were already<br />
in the detailing industry, and<br />
they don't want to do it the hard<br />
way, they want to do it the smart way.<br />
There was also an Ivy League level educated<br />
individual who worked for a Fortune<br />
500 company as an attorney, and he is in<br />
his early 40s and hated what he did and<br />
wanted to do something that he loved to<br />
do, and he loves cars… and so we're seeing<br />
a trend towards both blue-collar and white<br />
collar detailers just not wanting to waste<br />
their time and instead wanting to do something<br />
that they love.<br />
Justin Labato: I think with our growth<br />
in the industry there's definitely a lot<br />
Jason Rose<br />
more legitimate options on having to seek<br />
better craftsmanship, better business skills.<br />
A lot of them do come in looking for that<br />
and they want direction. A lot of them<br />
leave the network and obviously it gets<br />
them in front of people they see online on<br />
social media. But that networking leads to<br />
relationships that lead to the better avenues<br />
of education…<br />
... There's going to be more demand for mobile services<br />
because customers just really like the convenience<br />
mobile services offer.<br />
Renny Doyle: …People that<br />
normally would see us as a peasant<br />
industry are seeing us as a<br />
lifestyle industry. They can come<br />
out and not everybody's looking<br />
to build an empire. Some people<br />
just want to build a lifestyle…<br />
And, If I had to go back and do it<br />
again, I wouldn't choose the course I<br />
chose now. Looking back at it, I would<br />
have a small shop and some value where<br />
we were. I'd live a great lifestyle. I would<br />
work, I would have great people I could<br />
delegate to. I would give those couple of<br />
people a good life like mine. I would live a<br />
simpler life and work far less, and I think<br />
detailing to the point it is at now, can offer<br />
a life that’s attractive, you still have a<br />
home, you can still buy your shop, you<br />
can still do everything we're talking about,<br />
but you don't have to kill yourself doing it.<br />
We don't want people to suffer. Look<br />
at someone like Justin who is young. He's<br />
taken those old-fashioned values and<br />
those things that older guys like Jason and<br />
I have told him, and he “owned” them.<br />
But he's owned them in his own fashion,<br />
in his own way that is totally respectful.<br />
He always asks for advice, he's respectful<br />
with that advice and yet he's doing it in<br />
his own way and he's doing it really well.<br />
Justin Labato: You're supposed to<br />
listen to people who've been there, done<br />
that and, offer up these gold nuggets of<br />
information.<br />
There’s even more to this exclusive<br />
interview. To read the rest of this roundtable<br />
discussion, visit ProDetailerForum.<br />
com and look under the thread title: General<br />
Management.<br />
Join Today & Get Involved!<br />
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VOL. 8, NO.3 • FALL <strong>2023</strong> | AUTO DETAILING NEWS | 27
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