Kreo Retail Trend Report

10
A one-stop
brand showcase
at the window
Frankly, unlike the previous trend of flocking into stores,
customers are going to be hesitant to enter crowded
stores. The frequency of store visits will reduce as
customers will be cautious to enter closed environments.
This means reduced store walk-ins and footfall, reduced
browsing activity and reduced staff interaction at the
store. So it is imperative to make your window display
your silent salesman. That makes window displays more
important than ever.
1. Window Display = Silent Salesman
Adaptive design modifications can be done to the
current store windows, to serve more than just a visual
impact tool at the storefront. The window display will now
be more than mere signboards and posters or flex
dropdowns. Since customers would be hesitant to walk
into stores or would have to line up and wait outside the
stores for entry, the window display would have to serve
as a peek into the brand, product and store offering.
Windows become a key selling and communication point.
K R E O D E S I G N . C O V I D - 1 9 R E T A I L T R E N D R E P O R T . A P R I L 2 0 2 0
WWW.KREO.IN
COVID-19 RETAIL TREND REPORT
APRIL 2020