Kreo Retail Trend Report

16
Catering to customer
comfort zones
When the situation around one is uncertain and
unpredictable, one often resorts to comfortable patterns to
keep oneself sane and content. In the current situation,
people will often go shopping only for specific items or
essentials. They will not be open to explorations or
experimentations. In this case, it is best to say that tried and
tested brands or variants are what customers will stick with.
It’s safe to say that this is not the ideal time for retailers to
host tasting or demos for new products in their store. Under
such a situation, there is a huge opportunity of capitalizing
on impulse and repeat purchase. There is a need to relook
impulse purchase and popular running items and prioritize
stocking and placement of such items.
1. Impulse purchase marker units
Social distancing norms would apply to checkout lines at
supermarkets and other stores. There is a good opportunity
to grasp the customer’s attention during this isolated
waiting period in the queue. Instead of conventional marking
for queuing up for billing, Free Standing Units for impulse
purchase can be used, encouraging making last minute
purchases and increasing the total purchase value. This
technique is an effective example of ‘WAIT MARKETING’.
K R E O D E S I G N . C O V I D - 1 9 R E T A I L T R E N D R E P O R T . A P R I L 2 0 2 0
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COVID-19 RETAIL TREND REPORT
APRIL 2020