Kreo Retail Trend Report

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2. Packed recipe sets
Shopping for groceries requires calculating the quantity
and proportion of ingredients in a dish, based on the
number of members at home. People who do not
purchase groceries regularly, would end up taking time
analysing or miscalculating these proportions.
Retailers can therefore offer the service of packed recipe
sets that addresses this issue. For instance: a pre-packed
set with rice, lentil, veggies, masalas all packed in
proportion as per the standard recipe to cook for a set
number of family members at home. This saves a lot of
effort and time for the customer, speeding up the
purchase decision and encouraging more quantity
purchases in one visit.
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COVID-19 RETAIL TREND REPORT
APRIL 2020