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It’s not just simply sales
Customer service and comfort must be areas of priority for
retailers, in order to retain customer loyalty. Due to lockdown
and reduced store visit frequency, the brand and customer
interaction will be reduced. To make the best out of this
situation, service of convenience is of a key role. At present,
customers are required to walk into the store irrespective of
their requirement. This leads to unnecessary crowded pockets
in the store and time taking queues. The instore crowd can be
controlled by creating designated service desks outside the
store based on specific requirements. Customers coming with
other queries like product exchange, refund enquiries or
others need to have to enter the crowded store and get into
common lines.
The light bulb lies in service desks positioned outside / near
the entrance of the store for product exchange or refund
requirements. More number of such designated service desks,
would speed up the attendance process and reduce stress to
customers.
K R E O D E S I G N . C O V I D - 1 9 R E T A I L T R E N D R E P O R T . A P R I L 2 0 2 0
WWW.KREO.IN
COVID-19 RETAIL TREND REPORT
APRIL 2020