Kreo Retail Trend Report

06
Big behavioural shift
of the retail customer
Remember the movie ‘Jaws’ - where the shark killed
anyone stepping into the ocean? Long after the film
released, the psychology of people was that they were
afraid to get into the water. That was a movie and this
is reality, so the psychology of people will be far more
affected.
Thus, even after this precarious situation has passed,
people will think twice about – stepping into crowded
retail stores, trying on outfits, touching and buying
products and more. The retail industry primarily works
around the customer behaviour, perception and
preference.
We believe customer behaviour will now undergo a
major shift after Covid-19, which is the need of the hour
to be addressed by retailers to sustain and flourish their
business.
Should I
go in
or not?
K R E O D E S I G N . C O V I D - 1 9 R E T A I L T R E N D R E P O R T . A P R I L 2 0 2 0
WWW.KREO.IN
COVID-19 RETAIL TREND REPORT
APRIL 2020