Branding Catalog Final

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A. B. C.D. E. F.G. H. I.J. K. L.
MISUSEONLY A DUFUS WOULD MAKE THES MISTAKESWE DON’T WANT YOU TO BE THAT DUFUSThere are right things to do and there are wrongthings to do. This will highlight the absolutewrong things to do with our logo. Utilizing ourprimary logo and secondary logos keeps ourintegrity intact. There is no need to addunneccessary embelishments to any of our logotreatments. Here are a few examples of waysthat we are begging you to not do to either theprimary nor secondary logos. Please.A. DON’T ADD A DROP SHADOWB. DON’T ADD A TEXTUREC. DON’T USE A DIFFERENT TYPED. DON’T ROTATE IN ANY DIRECTIONE. DON’T WARPF. DON’T ADD A STROKEJ. DON’T ADD A GRADIENT UNLESS IT’S APART OF THE COLOR VARIATIONS(SEE COLOR VARIATIONS)K. DON’T MAKE IT A SOLID COLOR OTHERTHAN BLACK OR WHITEL. DON’T MAKE 3DG. DON’T ADD AN OUTLINEH.DON’T STRECTHI. DON’T ADD AN INNER GLOW
Page 1 and 2: 2020 BRANDING GUIDE
Page 3: 01WAAAZZZZUUUUPPP!33Who We AreOur H
Page 6 and 7: Feel the funk
Page 8 and 9: WHO WE ARERewind is the leading sub
Page 10 and 11: VideoKilledthe
Page 13 and 14: OUR HOMIESWe don’t just have cust
Page 15 and 16: Dazed and Confused 93’Titanic 97
Page 17: ITS HERE! BUST IT OPEN SHOW OFFSo,
Page 20 and 21: OUR MAINMANLOGO WITH TAGLINEThe log
Page 22 and 23: LOGO WITH TAGLINEThe logo with the
Page 24 and 25: SECONDBESTRewind’s secondary logo
Page 29 and 30: KOOL COLORS
Page 31 and 32: VHS#000000R:0 G:0 B:0C:0 M:0 Y:0 K:
Page 33 and 34: COLORVARIATIONS90’S COLOR PALETTE
Page 35: A.B.C.D.E.F.
Page 39 and 40: DOPE TYPEFACES
Page 41: THE BRANDTHE BOXBody GrotesqueSlim/
Page 44 and 45: SMILE FOR THECAMERAOR DON’T, WE
Page 47 and 48: BRANDAPPLICATIONS
Page 51 and 52: PACKAGE DESIGNLOOKIN’ GOODOur bea
Page 53: SLANGAbove are examples of slang an
Page 56: FAVICON + WEBSITECATCH US ON THE IN

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