Branding Catalog Final

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DOPE TYPEFACESBRAND VS BOXThe typography treatment for our brand isclean and modern. We use two san serif fonts,one primarily used for headlines and the otherfor body copy, such as the words you’rereading right now. We also have a handwrittenscript that we only use when working withphotographs on polaroids. It makes the photosmore personal and relateable.resonate with any decade. The type treatment forthe boxes with be consistent for all boxes regardlessof decade. We feel as though these fontshave attributes similar to different fonts from allthe decades.The typography for our boxes however, arecompletely different. They are supposed to funand inviting. We went with a handwritten typefor titles and things that need to grab yourattention. We chose a different san serif fontfor the captions and body copy. This font can
THE BRANDTHE BOXBody GrotesqueSlim/ BoldUsed for headlines 60 ptor subheads 30 ptABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzUsed for title on theinner packagingAvenirUsed for body copyMedium, MediumOblique, + BlackLowercase + Uppercase9 ptCaveat RegularOnly used for polaroidphoto captionsLowercase19 ptABCDEFGHIJKLMNOPQRSTVWXYZabcdefghijklmnopqrstuvwxyz1234567890ABCDEFGHIJKLMNOPQRSTVWXYZabcdefghijklmnopqrstuvwxyz1234567890Uppercase(Size varies on size ofpackaging)Century GothicRegular,Bold, Bold ItalicUsed for captions andbody copy on contentsinside the boxUppercase(Size varies on size ofABCDEFGHIJKLMNOPQRSTVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Page 1 and 2: 2020 BRANDING GUIDE
Page 3: 01WAAAZZZZUUUUPPP!33Who We AreOur H
Page 6 and 7: Feel the funk
Page 8 and 9: WHO WE ARERewind is the leading sub
Page 10 and 11: VideoKilledthe
Page 13 and 14: OUR HOMIESWe don’t just have cust
Page 15 and 16: Dazed and Confused 93’Titanic 97
Page 17: ITS HERE! BUST IT OPEN SHOW OFFSo,
Page 20 and 21: OUR MAINMANLOGO WITH TAGLINEThe log
Page 22 and 23: LOGO WITH TAGLINEThe logo with the
Page 24 and 25: SECONDBESTRewind’s secondary logo
Page 26 and 27: A. B. C.D. E. F.G. H. I.J. K. L.
Page 29 and 30: KOOL COLORS
Page 31 and 32: VHS#000000R:0 G:0 B:0C:0 M:0 Y:0 K:
Page 33 and 34: COLORVARIATIONS90’S COLOR PALETTE
Page 35: A.B.C.D.E.F.
Page 39: DOPE TYPEFACES
Page 44 and 45: SMILE FOR THECAMERAOR DON’T, WE
Page 47 and 48: BRANDAPPLICATIONS
Page 51 and 52: PACKAGE DESIGNLOOKIN’ GOODOur bea
Page 53: SLANGAbove are examples of slang an
Page 56: FAVICON + WEBSITECATCH US ON THE IN

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