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Branding Catalog Final

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90’S BOX

EXAMPLE OF HOW WE GET THINGS DONE

THINGS AREN’T ALWAYS AS THEY APPEAR

To achieve the experience we are striving for

for our audience, we want to give them a taste

of things before giving them the whole cake.

So, we decided to keep the outside of the box

fairly simple, because the inside on the

otherhand is far from it.

The exterior of the box is about 60% solid

white. On the sides of the box, will be a simple

yet fun and inviting pattern. This pattern is

ONLY on the sides, the top of the box should

remain plain. The Rewind logo, the version that

is full gradient, will be placed in the center of

the top of the box.

The inside of the box is a whole new story.

One of the key elements that sets our company

apart from others’ is that our box plays different

sounds depending on the decade. For example,

the 90’s box, plays a mix of theme songs from

the 90’s from cartoons to sitcoms. Second thing

you notice is one of the patterns covers the entire

inside of the box. A colered tissue paper, covers

the contents of the box within, with a single

sticker with our Rewind icon. Sticking out from

within the tissue paper is our welcome note.

Behind the tissue paper is the hidden treasures

of the 90’s wrapped in beautiful pattern covered

packaging waiting to be discovered.

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