Branding Catalog Final
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SLUSH PUPPY
#66A4AE
R:102 G:163 B:174
C:62 M:22 Y:29 K:0
FINE CHINA
#F3EDDD
R:243 G:237 B:221
C:4 M:5 Y:13 K:0
MAGIC SCHOOLBUS
#F3A848
R:243 G:168 B:72
C:3 M:38 Y:82 K:0
MAGIC 8 BALL
#DA6B42
R:13 G:13 B:13
C:74 M:67 Y:66 K:85
CHEESE BALLS
#DA6B42
R:218 G:107 B:66
C:11 M:70 Y:81 K:1
SECONDARY COLORS
This is where the fun begins. Each decade is
completely different from the next one. So, each
decade box with be different from the next one.
A big differentiation between them is the color
palette. While our brand colors are simple, our
secondary colors are on a whole new level. Each
decade will stick with five colors in their specific
color palette, three of which will be the primary
focus. The colors will be utilized throught the box
from the box itself, the inner packaging, patterns,
etc. Each box will also display the Rewind logo
with the three main colors of that box’s color
palette as a gradient either in the whole logo or
just the Rewind icon within the logo.