Branding Catalog Final

PATTERNS
HIDDEN ICON
As a brand, we use patterns in a variety of
ways for a variety of reasons. Our brand
patterns, as shown on the next page, are an
extension of ourselves. There are bits and
pieces of our logo identitiy intertwined within
the pattern. We wanted the patterns to show
off our brand in a subtle way. Our patterns
reflect our brand and also resemble certain
elements from particular decades that people
might associate as familiar.
Patterns for our brand can be used on
promotional materials such as poster as well as
on social media posts.
PATTERNS
A. REWIND ICON, ‘E’, AND ‘I’ INTERLOCKING
B. REWIND ICON, ‘E’, AND ‘I’ TURNED,
VERTICALLY STRIPED
C. REWIND ICON AND ‘N’, STRIPED
HORIZONTALLY
D. ‘E’ AND THE BOX THE LOGO SITS WITHIN
IN THE PRIMARY LOGO, INTERLOCKING
E. ‘E’, ‘N’, ‘D’, AND ‘R’ SWITCHING DIRECTIONS
F. LOGO SPLIT IN HALF AND
ROTATED VERTICALLY