Branding Catalog Final

DOPE TYPEFACES
BRAND VS BOX
The typography treatment for our brand is
clean and modern. We use two san serif fonts,
one primarily used for headlines and the othe
rfor body copy, such as the words you’re
reading right now. We also have a handwritten
script that we only use when working with
photographs on polaroids. It makes the photos
more personal and relateable.
resonate with any decade. The type treatment for
the boxes with be consistent for all boxes regardless
of decade. We feel as though these fonts
have attributes similar to different fonts from all
the decades.
The typography for our boxes however, are
completely different. They are supposed to fun
and inviting. We went with a handwritten type
for titles and things that need to grab your
attention. We chose a different san serif font
for the captions and body copy. This font can