Cozzens_Rexburg_Museum_Process_Book

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DEFINE | MOODBOARDSMORIn a basement, socelebrate with the dark.Classy, modern asthetic.Muted colorsGARRETT COZZENSART 335 GRAPHIC DESIGN | 12
DEFINE | REFLECTWhat did you learn from your research?I have learned alot by just being onsite. When I went to the Teton Dam for the first time, I was very inspired by the naturesurrounding the area even before I was tasked to this project. There is a great quote in which I feel as though I quote toomuch perhaps, and that is, “Creativity is never an occupation. It’s a pre-occupation”. By doing so, one can be open to so muchmore inspiration in which otherwise would be somewhat closed off. I was fascinated with the deep grooves and layers fromthe dam ruins. It did play an eventual part into my Teton Dam moodboard.What was your client like? What kind of questions did you ask?The museum curator was a very nice and knowlegable individual. It’s kinda sad though, because there’s so muchbeaurocratic red tape that they have to deal with as a museum. Between their extremely small budget, location, and staffon hand, needless to say, it’s a fairly sad sitatuation. I honestly felt really bad for them. But for what they do have to offer, it’skinda fascinating. I wanted to clarrify more with them concering their name, because there’s alot of confusion on whetheror not they’re the Teton Flood Museum or the Museum of Rexburg. Luckily, we were able to clarrify that it indeed was, theMuseum of Rexburg. I’m definately going to go see the Smithsonian Exhibit when it comes out.What did you learn from your Professor?I think one of the things I learned the most from Professor Randall was how to ask the right questions to a client. I always lovehearing his stories and experiences when he was in the field. He just has a very smart way on how he approaches others. Ireally do admire that.I also learned way too much about Disney Fairy Princess lore. My word, that was a roller coaster.GARRETT COZZENSART 335 GRAPHIC DESIGN | 13
Page 1 and 2: The Museum ofRexburg2/17/2020““
Page 3 and 4: DefineProject DescriptionCreative S
Page 5 and 6: DEFINE | ON SITE MUSEUM PHOTOGRAPHS
Page 7 and 8: DEFINE | MUSEUM LOGO RESEARCHGARRET
Page 9 and 10: DEFINE | LOGO THUMBNAILSGARRETT COZ
Page 11: DEFINE | MOODBOARDSMemorial of the
Page 15 and 16: DISCOVER | TETON DAM FLOOD MUSEUM P
Page 17 and 18: DISCOVER | MUSEUM OF REXBURG PROPOS
Page 19 and 20: DISCOVER | GROUP ACTIVITY - MY LOGO
Page 21 and 22: DISCOVER | GROUP ACTIVITY - GROUP D
Page 23 and 24: DISCOVER | PROPOSAL REFINEMENTSGARR
Page 25 and 26: DISCOVER | SELECT LOGO & EXPLORATIO
Page 27 and 28: DISCOVER | SELECT LOGO & EXPLORATIO
Page 29 and 30: DISCOVER | PONDER & REFLECTWhat did
Page 31 and 32: DESIGN | BRAND GUIDE LAYOUT DRAFTSG
Page 33 and 34: DESIGN | MUSEUM BRANDING RESEARCH -
Page 35 and 36: DESIGN | MUSEUM BRANDING RESEARCH -
Page 37 and 38: DESIGN | MUSEUM BRANDING GUIDE HIGH
Page 39 and 40: DESIGN | BRAND GUIDE CRITIQUEGARRET
Page 41 and 42: DESIGN | UPDATED MUSEUM BRANDING GU
Page 43 and 44: DESIGN | MUSEUM BRANDING GUIDE HIGH
Page 45 and 46: DESIGN | UPDATED MUSEUM BRANDING GU
Page 47 and 48: DESIGN | REFLECTIONWhat new skill d
Page 49 and 50: DELIVER | FINAL MUSEUM BRANDING GUI
Page 51 and 52: DELIVER | REFLECTIONBe honest. Are
Page 53: PROJECT PONDER | CONSIDERING THE EN

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