Cozzens_Rexburg_Museum_Process_Book

DESIGN | UPDATED MUSEUM BRANDING GUIDE
Identity Elements
Symbol:
Our logo was inspired by the lens of a camera. By having the O a bit larger than
the ‘M’ and ‘R’, it creates a natural focal point to fill with a circular and dynamic
image celebrating Rexburg. The gold represents the ‘golden perspective’ we have
as an archival institue as we look twoards a brighter and more vibrant future.
OUR
IDENTITY
Both the heavily bolded ‘M’ and ‘R’ come from the Futura Standard Bold Font
family. ‘Museum of Rexburg’ however, comes from the Acumin Variable Concept
- Wide Medium.
Symbol
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Logotype
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Identity Elements
Color & Space:
Always use the logos provided. Do not try to re-create the logo.
White and black monochrome logos can be used on solid
backgrounds with or without the gold ‘O’. Another example could
be if the contents of the background interfere with the value of the
gold ‘O’.
Monochrome Brandmark:
Monochrome Black Logo:
Identity Elements
Forbidden Frontiers:
Consitency requires little change. While the dynamic image within the ‘O’ can change, the
logo itself should never change. Some examples below demonstrate what should never be
done. Long story short, if it looks like a bad idea or something from 2002, don’t do it.
Don’t re-color the ‘O’.
Don’t stylize the logo.
Monochrome White Brandmark:
Don’t add a drop shadow.
Don’t rearrange the type or orientation of the logo.
Monochrome with Tagline:
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Note: Minimum legibility for ‘Museum of Rexburg’ is 5.5.
Don’t distort the logo in any way.
Don’t rearrange the any portion of the brandmark.
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GARRETT COZZENS
ART 335 GRAPHIC DESIGN | 40