Cozzens_Rexburg_Museum_Process_Book

DEFINE | PROJECT DESCRIPTION
How would you describe this project?
To tell the story within the logo and rebranding of the Museum of Rexburg about the city and it’s past
and current legacy.
What do you think the purpose of this project is?
There’s alot of history about Rexburg outside of the Teton Flood and BYU-Idaho. I think the purpose
is to go outside the box to refresh and update a severely outdated logo and museum. We want it to
have a simple visual narrative while being both modern and inviting.
What elements of your client do you want to capture?
As previously stated, I really want to go beyond just designing around the Teton Flood and BYU-
Idaho. Yes, those were two major events, but there’s so much more that has happened before and
after those events. We had a navy ship, there’s also the stories of the first settlers and so much
more. There’s an incredible amount of history packed within the narrow basement of the Rexburg
Tabernacle.
What’s a skill or aspect in which you want to improve upon during this project?
Definately my illustrator skills. I know I stated the same thing during my last project, but I really want
to improve moreso. It’s somewhat comical, as I find myself quite adept with the program, but at
otheres, I find myself to be a complete greenie.
GARRETT COZZENS
ART 335 GRAPHIC DESIGN | 4