Cozzens_Rexburg_Museum_Process_Book

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DESIGN | UPDATED MUSEUM BRANDING GUIDEMerchandise | Souvenir ButtonMerchandise | Souvenir NotebookMerchandise | Souvenir Ball Cap25MerchandiseMerchandise | Flood Mud Bottle with CharmMerchandise | Souvenir T-Shirt26Exhibit Branding | Artifact PlaqueExecutive Branding | Employee ID Cards27Exhibit Branding | Wayfinding SignExhibit & Exectuive BrandingExhibit Branding | General Admission Ticket and Welcome BrochureExecutive Branding | Executive LetterheadExecutive Branding | Employee Business Cards28GARRETT COZZENSART 335 GRAPHIC DESIGN | 46
DESIGN | REFLECTIONWhat new skill did you learn ?Free mockups from the internet in all honesty. For the longest time, I always found images online in whichhad to meet a certain criteria in order for me to do a mockup. They had to be certain size, angle, under certainlighting, and all without watermarks/complicated textures. If they didn’t have all of these qualifications, I simplycouldn’t use it. Luckily, some very talented and incredibly generous graphic designers and content creators hadfiles online for free, which I used for the most difficult mockups (the texture on the billboard and the button).They saved alot of time, and I’ll be definately using them for future use.What’s been the biggest change you’ve had to make to your design(s) from critiques and research?I think the amount of content I had to add onto certain pages within the logo do’s/don’ts section. It completelymade sense on why I had to go about it, as I wasn’t detailed enough. It helped celebrate and clarrify furtherconcerning how to use my brand. I’m rather pleased with the end result.What did you learn from the various lectures we’ve had over the past few weeks?It was quite humorous, but I really enjoyed the discussion Professor Randall and I had concerning the hatred ofdrop shadows. Yes, we had a laugh over the sheer overuse of it (because I don’t think he’s called out so manypeople before concerning the same issue in both my classes), but it was insightful, because he pointed out theunderlying major issue. It wasn’t the drop shadow, but rather, an improper use of space and dressing up thepage without proper typography, layout, etc. I never had considered such a thought from that standpoint, and itchanged the way I viewed my own work.GARRETT COZZENSART 335 GRAPHIC DESIGN | 47
Page 1 and 2: The Museum ofRexburg2/17/2020““
Page 3 and 4: DefineProject DescriptionCreative S
Page 5 and 6: DEFINE | ON SITE MUSEUM PHOTOGRAPHS
Page 7 and 8: DEFINE | MUSEUM LOGO RESEARCHGARRET
Page 9 and 10: DEFINE | LOGO THUMBNAILSGARRETT COZ
Page 11 and 12: DEFINE | MOODBOARDSMemorial of the
Page 13 and 14: DEFINE | REFLECTWhat did you learn
Page 15 and 16: DISCOVER | TETON DAM FLOOD MUSEUM P
Page 17 and 18: DISCOVER | MUSEUM OF REXBURG PROPOS
Page 19 and 20: DISCOVER | GROUP ACTIVITY - MY LOGO
Page 21 and 22: DISCOVER | GROUP ACTIVITY - GROUP D
Page 23 and 24: DISCOVER | PROPOSAL REFINEMENTSGARR
Page 25 and 26: DISCOVER | SELECT LOGO & EXPLORATIO
Page 27 and 28: DISCOVER | SELECT LOGO & EXPLORATIO
Page 29 and 30: DISCOVER | PONDER & REFLECTWhat did
Page 31 and 32: DESIGN | BRAND GUIDE LAYOUT DRAFTSG
Page 33 and 34: DESIGN | MUSEUM BRANDING RESEARCH -
Page 35 and 36: DESIGN | MUSEUM BRANDING RESEARCH -
Page 37 and 38: DESIGN | MUSEUM BRANDING GUIDE HIGH
Page 39 and 40: DESIGN | BRAND GUIDE CRITIQUEGARRET
Page 41 and 42: DESIGN | UPDATED MUSEUM BRANDING GU
Page 43 and 44: DESIGN | MUSEUM BRANDING GUIDE HIGH
Page 45: DESIGN | UPDATED MUSEUM BRANDING GU
Page 49 and 50: DELIVER | FINAL MUSEUM BRANDING GUI
Page 51 and 52: DELIVER | REFLECTIONBe honest. Are
Page 53: PROJECT PONDER | CONSIDERING THE EN

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