Cozzens_Rexburg_Museum_Process_Book

DESIGN | MUSEUM BRANDING GUIDE HIGHLIGHTS
Identity Elements
LIVING
MOR
REQUIRES
A LIVING
BRAND
Dynamic Logo:
The main logo doesn’t have an image, but in certain
contexts, it can have an image. This can be used in both
print and digital media. Photography featuring a person/
object/art from the museum’s collection, or within the
Rexburg Area may be used.
Image content is circular,
and is related to Rexburg.
Image content is somewhat
circular, and is related to an
upcoming exhibit.
Illustrations, other companies/brands (unless
it’s an artifact of significant historical purpose),
distasteful, or poorly cropped images should not be
featured. Changing the logo for seasonal events and
exhibitions is encouraged.
Image content is both noncircular,
and is unrelated to
the museum of Rexburg.
Image content is distasteful,
and is not that circular.
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Image content is circular,
and is an artifact within
the musuem.
Image content is somewhat
circular, featuring a resident
of Rexburg.
Image content is
promoting another brand/
establishment.
Image content features
poor vector art.
10
OUR
TYPOGRAPHY
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Typography
Our two font typeface families to be used in promotional
media are Acumin Variable Concept and Futura Std Bold.
Acumin may be used for headings, subheading, and body
font for both print and digital applications. Futura Std
Bold may only be used for headings.
Note: When Acumin Variable concept is not avaliable,
use the Avenier Family.
Futura Std Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*
Acumin Variable Concept Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*
Acumin Variable Concept Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*
Acumin Variable Concept Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*
Header
Subheader
Subheader 2
Pull Quote
Bodycopy
Caption
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GARRETT COZZENS
ART 335 GRAPHIC DESIGN | 38