Cozzens_Rexburg_Museum_Process_Book

The Museum of

Rexburg

2/17/2020

““Design is an opportunity to

continue telling the story, not

just to sum everything up.”

– Tate Linden

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ART 335 GRAPHIC DESIGN | 1

CONTENTS |

DEFINE

PROJECT DESCRIPTION 4

ON SITE PHOTOS 5-6

LOGO RESEARCH 7

INTERVIEW WITH CURATOR 8

LOGO THUMBNAILS 9-10

MOODBOARDS 11-12

REFLECTION 13

DISCOVER

MUSEUM PROPOSALS 15-17

GROUP ACTIVITY 18-21

PROPOSAL REFINEMENTS 22-25

LOGO EXPLORATION 26-27

LECTURE NOTES 28

REFLECTION 29

DESIGN

BRAND GUIDE LAYOUT 31

LAYOUT CRITIQUES 32

BRANDING RESEARCH 33-36

BRAND GUIDE HIGHLIGHTS 37-38

PROFESSOR CRITIQUE 39

UPDATED BRAND GUIDE 40-41

BRAND GUIDE HIGHLIGHTS II 42-43

PROFESSOR CRITIQUE 44

UPDATED BRAND GUIDE II 45-46

REFLECTION 47

DELIVER

FINAL BRAND GUIDE RENDERINGS 49-50

REFLECTION 51

PROJECT PONDER

REFLECTION 53

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Define

Project Description

Creative Strategies

Learning Summary

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DEFINE | PROJECT DESCRIPTION

How would you describe this project?

To tell the story within the logo and rebranding of the Museum of Rexburg about the city and it’s past

and current legacy.

What do you think the purpose of this project is?

There’s alot of history about Rexburg outside of the Teton Flood and BYU-Idaho. I think the purpose

is to go outside the box to refresh and update a severely outdated logo and museum. We want it to

have a simple visual narrative while being both modern and inviting.

What elements of your client do you want to capture?

As previously stated, I really want to go beyond just designing around the Teton Flood and BYU-

Idaho. Yes, those were two major events, but there’s so much more that has happened before and

after those events. We had a navy ship, there’s also the stories of the first settlers and so much

more. There’s an incredible amount of history packed within the narrow basement of the Rexburg

Tabernacle.

What’s a skill or aspect in which you want to improve upon during this project?

Definately my illustrator skills. I know I stated the same thing during my last project, but I really want

to improve moreso. It’s somewhat comical, as I find myself quite adept with the program, but at

otheres, I find myself to be a complete greenie.

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DEFINE | ON SITE MUSEUM PHOTOGRAPHS

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DEFINE | ON SITE TETON DAM PHOTOGRAPHS

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DEFINE | MUSEUM LOGO RESEARCH

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DEFINE | INTERVIEW WITH MUSEUM CURATOR

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DEFINE | LOGO THUMBNAILS

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DEFINE | LOGO THUMBNAILS

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DEFINE | MOODBOARDS

Memorial of the disaster

and the town that

recovered

Museum

CELEBRATE

REXBURG!

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DEFINE | MOODBOARDS

MOR

In a basement, so

celebrate with the dark.

Classy, modern asthetic.

Muted colors

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DEFINE | REFLECT

What did you learn from your research?

I have learned alot by just being onsite. When I went to the Teton Dam for the first time, I was very inspired by the nature

surrounding the area even before I was tasked to this project. There is a great quote in which I feel as though I quote too

much perhaps, and that is, “Creativity is never an occupation. It’s a pre-occupation”. By doing so, one can be open to so much

more inspiration in which otherwise would be somewhat closed off. I was fascinated with the deep grooves and layers from

the dam ruins. It did play an eventual part into my Teton Dam moodboard.

What was your client like? What kind of questions did you ask?

The museum curator was a very nice and knowlegable individual. It’s kinda sad though, because there’s so much

beaurocratic red tape that they have to deal with as a museum. Between their extremely small budget, location, and staff

on hand, needless to say, it’s a fairly sad sitatuation. I honestly felt really bad for them. But for what they do have to offer, it’s

kinda fascinating. I wanted to clarrify more with them concering their name, because there’s alot of confusion on whether

or not they’re the Teton Flood Museum or the Museum of Rexburg. Luckily, we were able to clarrify that it indeed was, the

Museum of Rexburg. I’m definately going to go see the Smithsonian Exhibit when it comes out.

What did you learn from your Professor?

I think one of the things I learned the most from Professor Randall was how to ask the right questions to a client. I always love

hearing his stories and experiences when he was in the field. He just has a very smart way on how he approaches others. I

really do admire that.

I also learned way too much about Disney Fairy Princess lore. My word, that was a roller coaster.

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Discover

Visual Assets

Sketches

Visual Experiments

Learning Summary

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DISCOVER | TETON DAM FLOOD MUSEUM PROPOSAL

Teton Dam Flood Museum

“A Pretty Big Dam Disaster”

Big Picture

• Memorial dedicated to

those who perished

•Solemn experience

• Tells the complete story

of the construction,

disaster, and relief

•Moving and Emotional

•Museum’s main exhibit.

All others are seasonal.

TETON D M

FLOOD MUSEUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

012345678910

TETON DAM

FLOOD MUSEUM



012345678910

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DISCOVER | REXBURG MUSEUM PROPOSAL

Rexburg Museum

“Teach Yourself”

Big Picture

• Unique & Diverse History

• Archives the past, carries

on the future

• Tourism Center

• Active and Dynamic

• Positive and Uplifting

• Guests are active

participants



012345678910



012345678910

Museum

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DISCOVER | MUSEUM OF REXBURG PROPOSAL

Museum of Rexburg

“Discover and Celebrate MoR”

Big Picture

• Vibrant and Rich History

• Living History

• Dynamic Town & College

• Chapters & Stories

• Thriving & Growing

Community

•Lasting & Memorable

M R

REXBURG

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DISCOVER | GROUP ACTIVITY - MY LOGO DESIGNS

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DISCOVER | GROUP ACTIVITY - MY LOGO DESIGNS

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DISCOVER | GROUP ACTIVITY - GROUP DESIGNS

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DISCOVER | GROUP ACTIVITY - GROUP DESIGNS

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DISCOVER | PROPOSAL REFINEMENTS

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DISCOVER | SELECT LOGO & EXPLORATION

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DISCOVER | LOGO EXPLORATION

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DISCOVER | SELECT LOGO & EXPLORATION

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DISCOVER | BRAND GUIDE NOTES

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DISCOVER | PONDER & REFLECT

What did you learn about yourself as you were working on these various logos?

You’re never done. Not in a bad way of course, but my final chosen logo came as a result of another 75

bad ones. Undoubtedly, that was the most logo sketching I’ve done for one project. If you also count

in the group activity logos (which went twoards others, but not my own) project, I think I drew around

150 logos in total. It was somewhat enjoyable, but at certain times, it certainly did feel like beating a

dead horse.

How did your client help with this project?

Outside of the initial meeting, I haven’t heard back from the curator despite sending a thank you email.

I know this project wouldn’t have any immediate real world application, but it would’ve been nice

from an experience standpoint to see what they liked vs. what my group liked vs. what my class liked

vs. what my proffessor liked. Obviously, the most important voice when making such a decision is the

client’s and your own.

What was your biggest frustration during this process?

It certainly wasn’t frustrating, but I think the most ardous and longest task was the logo sketching.

There were times where it was really enjoyable (especially twoards the end, when I started thinking

a bit outside the box), but that middle part was hard to work on at times. I’ll be honest. Those

books concerning logo design rekindeled that passion twoards this project. Those books and the

reccomendations in which Proffesor Randall had were always really helpful.

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Design

Digital Compositions

Public Survey

Refinements

Learning Summary

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DESIGN | BRAND GUIDE LAYOUT DRAFTS

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DESIGN | LAYOUT CRITIQUES

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DESIGN | MUSEUM BRANDING RESEARCH - TICKETS

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DESIGN | MUSEUM BRANDING RESEARCH - ADVERTISING

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DESIGN | MUSEUM BRANDING RESEARCH - SOCIAL MEDIA

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DESIGN | MUSEUM BRANDING RESEARCH - MERCHANDISE

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DESIGN | MUSEUM BRANDING GUIDE HIGHLIGHTS

Identity Elements

OUR

IDENTITY

Symbol:

Our logo was inspired by the lens of a camera. By having the O a

bit larger than the ‘M’ and ‘R’, it creates a natural focal point to fill

with a circular and dynamic image related to Rexburg. The gold

represents the golden perspective we have as an archival institue.

That being, a brighter future.

Both the heavily bolded ‘M’ and ‘R’ come from the Futura

Standard Bold Font family. ‘Museum of Rexburg’ however, comes

from the Acumin Variable Concept - Wide Medium.

Symbol

5

Logotype

6

Identity Elements

Color & Space:

Always use the logos provided. Do not try to re-create

the logo. White and black monochrome logos can be

used on solid backgrounds with or without the gold

‘O’. Another example could be if the contents of the

background interfere with the value of the gold ‘O’.

Monochrome Brandmark:

Monochrome Black Logo:

Identity Elements

Forbidden Frontiers:

Consitency requires little change While the dynamic image within the ‘O’

can change, the logo itself should never change. Some examples below

demonstrate what should never be done.

Don’t re-color the ‘O’.

Don’t stylize the logo.

Monochrome White Brandmark:

Don’t add a drop shadow.

Don’t rearrange the type or

orientation of the logo.

Monochrome with Tagline:

7

Note: Minimum legibility for

‘Museum of Rexburg’ is 5.5.

Don’t distort the logo in any

way.

Don’t rearrange the any portion

of the brandmark.

8

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Identity Elements

LIVING

MOR

REQUIRES

A LIVING

BRAND

Dynamic Logo:

The main logo doesn’t have an image, but in certain

contexts, it can have an image. This can be used in both

print and digital media. Photography featuring a person/

object/art from the museum’s collection, or within the

Rexburg Area may be used.

Image content is circular,

and is related to Rexburg.

Image content is somewhat

circular, and is related to an

upcoming exhibit.

Illustrations, other companies/brands (unless

it’s an artifact of significant historical purpose),

distasteful, or poorly cropped images should not be

featured. Changing the logo for seasonal events and

exhibitions is encouraged.

Image content is both noncircular,

and is unrelated to

the museum of Rexburg.

Image content is distasteful,

and is not that circular.

9

Image content is circular,

and is an artifact within

the musuem.

Image content is somewhat

circular, featuring a resident

of Rexburg.

Image content is

promoting another brand/

establishment.

Image content features

poor vector art.

10

OUR

TYPOGRAPHY

11

Typography

Our two font typeface families to be used in promotional

media are Acumin Variable Concept and Futura Std Bold.

Acumin may be used for headings, subheading, and body

font for both print and digital applications. Futura Std

Bold may only be used for headings.

Note: When Acumin Variable concept is not avaliable,

use the Avenier Family.

Futura Std Bold



0123456789 !@#$%&*

Acumin Variable Concept Bold



0123456789 !@#$%&*

Acumin Variable Concept Regular



0123456789 !@#$%&*

Acumin Variable Concept Light



0123456789 !@#$%&*

Header

Subheader

Subheader 2

Pull Quote

Bodycopy

Caption

12

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DESIGN | BRAND GUIDE CRITIQUE

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DESIGN | UPDATED MUSEUM BRANDING GUIDE

Identity Elements

Symbol:

Our logo was inspired by the lens of a camera. By having the O a bit larger than

the ‘M’ and ‘R’, it creates a natural focal point to fill with a circular and dynamic

image celebrating Rexburg. The gold represents the ‘golden perspective’ we have

as an archival institue as we look twoards a brighter and more vibrant future.

OUR

IDENTITY

Both the heavily bolded ‘M’ and ‘R’ come from the Futura Standard Bold Font

family. ‘Museum of Rexburg’ however, comes from the Acumin Variable Concept

- Wide Medium.

Symbol

5

Logotype

6

Identity Elements

Color & Space:

Always use the logos provided. Do not try to re-create the logo.

White and black monochrome logos can be used on solid

backgrounds with or without the gold ‘O’. Another example could

be if the contents of the background interfere with the value of the

gold ‘O’.

Monochrome Brandmark:

Monochrome Black Logo:

Identity Elements

Forbidden Frontiers:

Consitency requires little change. While the dynamic image within the ‘O’ can change, the

logo itself should never change. Some examples below demonstrate what should never be

done. Long story short, if it looks like a bad idea or something from 2002, don’t do it.

Don’t re-color the ‘O’.

Don’t stylize the logo.

Monochrome White Brandmark:

Don’t add a drop shadow.

Don’t rearrange the type or orientation of the logo.

Monochrome with Tagline:

7

Note: Minimum legibility for ‘Museum of Rexburg’ is 5.5.

Don’t distort the logo in any way.

Don’t rearrange the any portion of the brandmark.

8

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CHERISH

MOR

INSPIRE

MOR

CREATE

MOR

FIND

MOR

LIVE

MOR

BE

MOR

9

Identity Elements

Dynamic Logo:

The main logo doesn’t have an image, but in certain contexts, it can

have an image. This can be used in both print and digital media.

Photography featuring a person/object/art from the museum’s

collection, or within the Rexburg Area may be used.

Image content is circular, and is related

to Rexburg.

Image content is somewhat circular,

and is related to an upcoming exhibit.

Image content is circular, and is an

artifact within the musuem.

Image content is somewhat circular,

featuring a resident of Rexburg.

Illustrations, other companies/brands (unless it’s an artifact of

significant historical purpose), distasteful, or poorly cropped

images should not be featured. Changing the logo for seasonal

events and exhibitions is encouraged.

Image content is both non-circular, and

is unrelated to the museum of Rexburg.

Image content is distasteful, and is not

that circular.

Image content is promoting another

brand/establishment.

Image content features

poor vector art.

10

Typography

Our two font typeface families to be used in promotional media are

Acumin Variable Concept and Futura Std Bold. Acumin may be used

for headings, subheading, and body font for both print and digital

applications. Futura Std Bold may only be used for headings.

OUR

TYPOGRAPHY

11

Note: When Acumin Variable concept is not avaliable, use the

Avenier Family.

Futura Std Bold



0123456789 !@#$%&*

Acumin Variable Concept Bold



0123456789 !@#$%&*

Acumin Variable Concept Regular



0123456789 !@#$%&*

Acumin Variable Concept Light



0123456789 !@#$%&*

Header

Subheader

Subheader 2

Pull Quote

Bodycopy

Caption

12

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OUR

BRAND

IN ACTION

21

Highway Billboard Advertisement

22

Promotional Lampost Sign

Souvenir Button

Rear Window Decal

Memoir Journal

23

Promotional Poster

Souvenir Ball Cap

24

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25

Flood Mud Bottle with Charm

Souvenir T-Shirt

Instagram Page, Facebook Page, Mobile Website

26

Employee Identification Cards

Wayfinding Artifact Plaque

27

General Admission Ticket and Welcome Brochure

Executive Letterhead

Employee Business Cards

28

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DESIGN | BRAND GUIDE CRITIQUE II

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OUR

BRAND

IN ACTION

21

Social Media | Instagram Page, Facebook Page, Mobile Website

Social Media

22

Advertising | Lampost Banner

Advertising | Highway Billboard Advertisement

Advertising | Promotional Poster

Advertising | Civic Center Signage

Advertising | Rear Window Decal

23

Advertising

24

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Merchandise | Souvenir Button

Merchandise | Souvenir Notebook

Merchandise | Souvenir Ball Cap

25

Merchandise

Merchandise | Flood Mud Bottle with Charm

Merchandise | Souvenir T-Shirt

26

Exhibit Branding | Artifact Plaque

Executive Branding | Employee ID Cards

27

Exhibit Branding | Wayfinding Sign

Exhibit & Exectuive Branding

Exhibit Branding | General Admission Ticket and Welcome Brochure

Executive Branding | Executive Letterhead

Executive Branding | Employee Business Cards

28

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DESIGN | REFLECTION

What new skill did you learn ?

Free mockups from the internet in all honesty. For the longest time, I always found images online in which

had to meet a certain criteria in order for me to do a mockup. They had to be certain size, angle, under certain

lighting, and all without watermarks/complicated textures. If they didn’t have all of these qualifications, I simply

couldn’t use it. Luckily, some very talented and incredibly generous graphic designers and content creators had

files online for free, which I used for the most difficult mockups (the texture on the billboard and the button).

They saved alot of time, and I’ll be definately using them for future use.

What’s been the biggest change you’ve had to make to your design(s) from critiques and research?

I think the amount of content I had to add onto certain pages within the logo do’s/don’ts section. It completely

made sense on why I had to go about it, as I wasn’t detailed enough. It helped celebrate and clarrify further

concerning how to use my brand. I’m rather pleased with the end result.

What did you learn from the various lectures we’ve had over the past few weeks?

It was quite humorous, but I really enjoyed the discussion Professor Randall and I had concerning the hatred of

drop shadows. Yes, we had a laugh over the sheer overuse of it (because I don’t think he’s called out so many

people before concerning the same issue in both my classes), but it was insightful, because he pointed out the

underlying major issue. It wasn’t the drop shadow, but rather, an improper use of space and dressing up the

page without proper typography, layout, etc. I never had considered such a thought from that standpoint, and it

changed the way I viewed my own work.

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Deliver

Final Printout

Learning Summary

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DELIVER | FINAL MUSEUM BRANDING GUIDE

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DELIVER | FINAL MUSEUM BRANDING GUIDE

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DELIVER | REFLECTION

Be honest. Are you satisfied with your final product? Why or why not?

I really do like everything I have done. If there was one thing I’m not completely satisfied with, it would probably

be the poster design. It’s rather simple, but i hope that as a designer, that they can play around with the graphic

elements in a manner to create great advertisements as they celebrate their own creativity.

What have you learned about, but not from your critiques this time around?

For me at least, I think I’ve learned most about time managment. I love to get stuff done as early as I can, and I

found it incredibly suprising how far behind my group members were. It was shocking. Just before everything is

due next week, there were those who were still working on their logos! It gave me a great sense of pride to know

that what Professor Randall and Howe have taught me concerning time management paid off succesfully.

How long did it take to refine these final designs?

Great question! It took me perhaps another 3 hours or so to work upon the files, and finding mockups for the

‘printed’ version of the book. Zipping the files took quite some time compared to previous projects I’ve had, but I

just wanted to give a shoutout to the Coronavirus for saving a mere $15-30 dollars in printing and binding.

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Project Ponder

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PROJECT PONDER | CONSIDERING THE ENTIRE PROJECT INCLUDING CLASS DISCUSSIONS:

What was your favorite part during the course of this process?

I really loved doing the mockups. I usually loathe doing mockups,

but I learned alot of skills and refinements from doing so. It was

equally quite a beneficial learning experience to experiment how

to place my logo on certain objects within unordinary lighting,

angles, textures, etc.

Why was your least favorite part exactly that.

Your least favorite?

Coronavirus screwing complicating my in-person classes. It’s so...

detrimental and a bit heartbreaking, as I find in-person graphic

design classes to be so crucial to my education.

How did Professor Randall help you over the course of these

couple of weeks?

His critiques were really insightful. I think it’s great that he’s

becoming more... lively? Loose isn’t the best word, but I think

there’s great respect from him twoards us. I respect him alot,

and he’s helped me refine my book in methods I’ve never even

considered. I think I’ve learned at least, that if you do the work,

and you do it well, he’ll be less hard on you than most.

How will this project impact your future choices or career?

Oh my word, I completed my first legitimate real-application

branding project! That’s quite a huge milestone! There’s such an

enjoyable method behind this process, it’s almost like a beautiful

combination of both art, science, and poetry. I find the whole

process to be a bit romantic and stressful. Like a relationship, but

as you build it, it builds you.

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