Pattaya July 2020

BUSINESS SUPPLEMENT
CHOOSING THE RIGHT
DIGITAL MARKETING
AGENCY
Digital Marketing including
services such as Website Design,
Development & Maintenance,
Search Engine Optimisation,
Online Advertising such
as Google Adwords & Social
Media including Facebook,
Twitter, Instagram and many
other social networks are now
a necessity not an option for
most businesses.
But how do you choose a
company which you can trust
to carry out this work for you
and be responsible for the digital
presence of your business?
The Digital Marketing industry
is not regulated, so
effectively anyone can set
themselves up as a ‘Digital
Marketing Expert’ and pitch
for your business 1 with little or
even no experience or knowledge.
Some of the key factors that
distinguish the real deal from
the not so real are verifiable
client recommendations.
● Do they have current or
past clients who will verify that
their work is good quality and
will you be able to actually
speak with these 2 people if you
wish to?
● Can they give you examples
of successful campaigns
which they have run? Many
people ‘know’ the theory but
have never or rarely put it into
practice.
What will you actually get for
your money? How many hours
of work per month or what kind
of results can you expect to get
from your campaign? 3
If the company will only be
responsible for driving traffic
to your site and not improving
your website conversion rates,
make sure that this is clear
from the outset and reflected
in the price you pay.
Another important question
to ask, particularly if you are
working with a local company
is ‘are they currently or have
they ever worked with any of
your competitors?’
Whilst it’s important that
anyone running a Digital Marketing
campaign for your business
should have a firm understanding
of your industry, it is
also important that there is no
conflict of interest between you
and any of their other clients.
Many clients these days
are asking external agencies
to sign ‘Non Disclosure Agreements’
before engaging their
services, and some agencies
even go so far as to offer it as
a standard policy to reinforce
their trustworthiness. 4
The last thing that we can
cover in this article is making
sure that any accounts set up
by a Digital Marketing agency
will belong to you in the event
of the contract ending.
It is important to get this in
writing as once you have built
up a strong social media following
you won’t want to lose
it.
The same 5goes for accounts
like Google Analytics &
Adwords, just one document or
clause in a contact can help to
ensure that you don’t lose data
which is valuable to your business.
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60