Elephant Gin
Elephant Gi9n
Elephant Gi9n
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So many gin brands on the market, which makes it only fair to ask:<br />
WHY ELEPHANT GIN?<br />
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ELEPHANT GIN<br />
<strong>Elephant</strong> <strong>Gin</strong> produces award-winning<br />
handcrafted dry gin and sloe gins made with<br />
carefully selected ingredients that capture the spirit<br />
of Africa.<br />
AFRICAN TASTE, GERMAN QUALITY<br />
Inspired by the traditional sundowner experience after a day out in the African<br />
bush, <strong>Elephant</strong> <strong>Gin</strong> is produced for anyone with a taste for adventure.<br />
Handcrafted in Germany and with high quality production standards, the gin<br />
is distilled using 14 botanicals, including rare African ingredients, to create a<br />
distinctive flavour profile. The taste is complex, yet strikingly smooth.<br />
The company also gives back to what inspired the gin in the first place. <strong>Elephant</strong><br />
<strong>Gin</strong> contributes 15% of all proceeds to two African elephant foundations to<br />
support the preservation of the African wildlife and help ensure that<br />
future generations will also be able to explore these magnificent landscapes.<br />
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AFRICAN BOTANICALS<br />
<strong>Elephant</strong> <strong>Gin</strong> is made with rare botanicals that haven’t been used in gin-making before.<br />
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BOTANICALS<br />
We use carefully selected botanicals to create a gin<br />
that is strong and smooth.<br />
African Wormwood<br />
Baobab<br />
Buchu<br />
Lion’s Tail<br />
Devil’s Claw<br />
• from South Africa<br />
• long used as an<br />
ingredient in spirits<br />
such as absinthe and<br />
vermouth<br />
• African ‘superfruit’<br />
from Malawi<br />
• sharp citrus qualities<br />
and 3x times the<br />
vitamin C of an<br />
orange<br />
• elephants love the<br />
baobab fruit<br />
• from the lower<br />
elevation mountains<br />
of western South<br />
Africa<br />
• delicious<br />
blackcurrant-like<br />
flavour<br />
• native to Southern<br />
Africa<br />
• treated as a magical<br />
herb there<br />
•adds a distinct<br />
herbaceous note<br />
• European colonists<br />
and early explorers<br />
brought it back home<br />
for its healing properties<br />
• distinct bittersweet<br />
flavour<br />
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PRODUCTION<br />
Our production methods are resolutely artisan.<br />
• The gin’s botanicals are hand-selected to ensure that only the highest quality ingredients are used.<br />
• In a slow distillation process, all botanicals are then macerated for a whole day to extract the optimal level of flavour.<br />
• We use a traditional copper distillation, and work in small batches to guarantee the best quality in every bottle.<br />
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THE PRODUCT<br />
is custom-made, making each bottle a unique copy.<br />
The cork is naturally<br />
grown and sourced<br />
from Portugal.<br />
Hand sealed string around<br />
the neck underlines the<br />
artisan feel of the product.<br />
The shield and spears are<br />
the most precious<br />
possessions of the Maasai,<br />
Zulu and other tribes, and<br />
symbolise the defence<br />
against attacks.<br />
The back-label represents<br />
a map of South Africa as<br />
discovered by 19 th century<br />
explorers.<br />
The logo design as a stamp<br />
is a nod to the many<br />
letters of early botanists<br />
and explorers of Africa,<br />
recounting the great<br />
stories of their discoveries.<br />
Each bottle bears the name<br />
of a past great tusker or an<br />
elephant, we help to<br />
protect.<br />
All labels are hand-written<br />
by a calligrapher.<br />
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<strong>Elephant</strong> Sloe <strong>Gin</strong><br />
combines the taste of the premium<br />
London Dry <strong>Gin</strong> with the classic<br />
flavour of fresh sloe berries.<br />
Macerated in the gin for several<br />
months, these wild berries add a richly<br />
rounded, lightly sweet and exquisitely<br />
fruity bouquet as well as a typical<br />
warm red colour to the spirit.<br />
Compared to other sloe gins, <strong>Elephant</strong><br />
Sloe <strong>Gin</strong> has a relatively low sugar<br />
content paired with a higher alcohol<br />
volume of 35%. This makes it ideally<br />
suited to mixing in cocktails as well as<br />
enjoying it neat.<br />
ELEPHANT SLOE GIN<br />
*limited to a few hundred bottles per year
ELEPHANT STRENGTH GIN<br />
<strong>Elephant</strong> Strength <strong>Gin</strong><br />
is a variation on the award-winning<br />
<strong>Elephant</strong> London Dry <strong>Gin</strong> – and with<br />
its 57% ABV, it’s stronger and<br />
mightier than the original.<br />
It amplifies the aroma and<br />
fragrance of the unique mixture of<br />
botanicals, yet retaining the same<br />
smooth and balanced character that<br />
London Dry has become celebrated<br />
for. The fresh aromas of the African<br />
Buchu, orange and mountain pine are<br />
more noticeable add to the higher<br />
viscosity that makes this <strong>Elephant</strong><br />
Strength stand out among other<br />
Overproof gins.<br />
Due to the higher strength gin’s nautical origin,<br />
the bottles of the <strong>Elephant</strong> Strength <strong>Gin</strong> have a<br />
rope-like string to seal the bottle with a<br />
charming miniature anchor hanging from<br />
it.<br />
Inspiration from the gin’s naval origins,<br />
the bottles show navy blue accents and an<br />
inviting new map with ocean<br />
adventures.<br />
<strong>Elephant</strong> Strength bottles carry the names of<br />
the so-called Magnificent Seven: the<br />
strongest and most impressive elephants known<br />
to Kruger National Park, South Africa –<br />
with tusks weighing more than 50kg each.<br />
Kambaku, João, Dzombo, Mafunyane,<br />
Ndlulamithi, Shawu, Shingwedzi have all sadly<br />
died, but <strong>Elephant</strong> <strong>Gin</strong> wants these legends to<br />
live on by telling their tale in commemoration.
ELEPHANT MINIATURE<br />
50ml<br />
<strong>Elephant</strong> London Dry Miniature<br />
is a shrunk down version of the awardwinning<br />
<strong>Elephant</strong> London Dry <strong>Gin</strong> –<br />
with the same content, but different<br />
design elements.<br />
The cork is naturally<br />
grown and sourced<br />
from Portugal.<br />
Compared to the 500ml bottles, the<br />
50ml label shows a baby elephant on<br />
the label.<br />
Each bottle bears the name of one of the 15<br />
elephants that <strong>Elephant</strong> <strong>Gin</strong> is currently a<br />
foster-parent of.
THE CAUSE<br />
<strong>Elephant</strong> <strong>Gin</strong> gives back to the land that inspired the gin in the first place.<br />
15% of all <strong>Elephant</strong> <strong>Gin</strong> proceeds are donated to support the work of three partner<br />
foundations that are helping to save the African elephant from extinction.<br />
DID YOU KNOW?<br />
One African elephant dies every 15 minutes because of uncontrolled ivory<br />
poaching. At this rate, the African elephant will be extinct in 10 years.<br />
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WORK WITH FOUNDATIONS<br />
<strong>Elephant</strong> <strong>Gin</strong> has already contributed up to EUR350,000 to select projects.<br />
At Big Life Foundation, <strong>Elephant</strong> <strong>Gin</strong> is funding 30 of 250<br />
rangers that are currently protecting 2 million acres of wilderness<br />
in Kenya by providing training, salary payments and equipments<br />
such as rucksacks, tents and mosquito nets.<br />
With Space for <strong>Elephant</strong>s, <strong>Elephant</strong> <strong>Gin</strong> is focused on getting<br />
communities involved by creating employment opportunities to<br />
counter wildlife poaching. Among other project, <strong>Elephant</strong> <strong>Gin</strong> has built<br />
an education center to train the community to learn about wildlife and<br />
become entrepreneurs in the environmental, sales and tourism<br />
business.<br />
Exclusively with the miniatures, <strong>Elephant</strong> <strong>Gin</strong> supports The David<br />
Sheldrick Wildlife Trust known as the most successful orphanelephant<br />
rescue and rehabilitation program in the world. Its elephant<br />
orphanage near Nairobi nurtures baby elephants who have been found<br />
in the wild - often either left behind when their mother dies due to<br />
poaching or other human intervention. Each baby elephant has a<br />
dedicated team member to nurse them back to strength and to rear<br />
them to join their own herd of ex-orphans.<br />
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KEY USPs<br />
1. It is handcrafted. All botanicals are hand-selected, labels hand-written and each batch named after a special African elephant.<br />
This also means that every bottle is unique!<br />
2. It uses African botanicals combined with fresh apples, giving it a one-of-a-kind flavour profile. The gin’s selection of botanicals,<br />
quality and flavour profile has been awarded with numerous recognitions from around the world.<br />
3. <strong>Elephant</strong> <strong>Gin</strong> gives 15% of proceeds to three African elephant foundations that are actively fighting illegal poaching<br />
activities in Kenya and South Africa.<br />
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THE FIRST STEP TO CHANGING THE WORLD<br />
IS HAVING THE RIGHT SPIRIT!