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Elephant Gin

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So many gin brands on the market, which makes it only fair to ask:<br />

WHY ELEPHANT GIN?<br />

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ELEPHANT GIN<br />

<strong>Elephant</strong> <strong>Gin</strong> produces award-winning<br />

handcrafted dry gin and sloe gins made with<br />

carefully selected ingredients that capture the spirit<br />

of Africa.<br />

AFRICAN TASTE, GERMAN QUALITY<br />

Inspired by the traditional sundowner experience after a day out in the African<br />

bush, <strong>Elephant</strong> <strong>Gin</strong> is produced for anyone with a taste for adventure.<br />

Handcrafted in Germany and with high quality production standards, the gin<br />

is distilled using 14 botanicals, including rare African ingredients, to create a<br />

distinctive flavour profile. The taste is complex, yet strikingly smooth.<br />

The company also gives back to what inspired the gin in the first place. <strong>Elephant</strong><br />

<strong>Gin</strong> contributes 15% of all proceeds to two African elephant foundations to<br />

support the preservation of the African wildlife and help ensure that<br />

future generations will also be able to explore these magnificent landscapes.<br />

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AFRICAN BOTANICALS<br />

<strong>Elephant</strong> <strong>Gin</strong> is made with rare botanicals that haven’t been used in gin-making before.<br />

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BOTANICALS<br />

We use carefully selected botanicals to create a gin<br />

that is strong and smooth.<br />

African Wormwood<br />

Baobab<br />

Buchu<br />

Lion’s Tail<br />

Devil’s Claw<br />

• from South Africa<br />

• long used as an<br />

ingredient in spirits<br />

such as absinthe and<br />

vermouth<br />

• African ‘superfruit’<br />

from Malawi<br />

• sharp citrus qualities<br />

and 3x times the<br />

vitamin C of an<br />

orange<br />

• elephants love the<br />

baobab fruit<br />

• from the lower<br />

elevation mountains<br />

of western South<br />

Africa<br />

• delicious<br />

blackcurrant-like<br />

flavour<br />

• native to Southern<br />

Africa<br />

• treated as a magical<br />

herb there<br />

•adds a distinct<br />

herbaceous note<br />

• European colonists<br />

and early explorers<br />

brought it back home<br />

for its healing properties<br />

• distinct bittersweet<br />

flavour<br />

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PRODUCTION<br />

Our production methods are resolutely artisan.<br />

• The gin’s botanicals are hand-selected to ensure that only the highest quality ingredients are used.<br />

• In a slow distillation process, all botanicals are then macerated for a whole day to extract the optimal level of flavour.<br />

• We use a traditional copper distillation, and work in small batches to guarantee the best quality in every bottle.<br />

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THE PRODUCT<br />

is custom-made, making each bottle a unique copy.<br />

The cork is naturally<br />

grown and sourced<br />

from Portugal.<br />

Hand sealed string around<br />

the neck underlines the<br />

artisan feel of the product.<br />

The shield and spears are<br />

the most precious<br />

possessions of the Maasai,<br />

Zulu and other tribes, and<br />

symbolise the defence<br />

against attacks.<br />

The back-label represents<br />

a map of South Africa as<br />

discovered by 19 th century<br />

explorers.<br />

The logo design as a stamp<br />

is a nod to the many<br />

letters of early botanists<br />

and explorers of Africa,<br />

recounting the great<br />

stories of their discoveries.<br />

Each bottle bears the name<br />

of a past great tusker or an<br />

elephant, we help to<br />

protect.<br />

All labels are hand-written<br />

by a calligrapher.<br />

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<strong>Elephant</strong> Sloe <strong>Gin</strong><br />

combines the taste of the premium<br />

London Dry <strong>Gin</strong> with the classic<br />

flavour of fresh sloe berries.<br />

Macerated in the gin for several<br />

months, these wild berries add a richly<br />

rounded, lightly sweet and exquisitely<br />

fruity bouquet as well as a typical<br />

warm red colour to the spirit.<br />

Compared to other sloe gins, <strong>Elephant</strong><br />

Sloe <strong>Gin</strong> has a relatively low sugar<br />

content paired with a higher alcohol<br />

volume of 35%. This makes it ideally<br />

suited to mixing in cocktails as well as<br />

enjoying it neat.<br />

ELEPHANT SLOE GIN<br />

*limited to a few hundred bottles per year


ELEPHANT STRENGTH GIN<br />

<strong>Elephant</strong> Strength <strong>Gin</strong><br />

is a variation on the award-winning<br />

<strong>Elephant</strong> London Dry <strong>Gin</strong> – and with<br />

its 57% ABV, it’s stronger and<br />

mightier than the original.<br />

It amplifies the aroma and<br />

fragrance of the unique mixture of<br />

botanicals, yet retaining the same<br />

smooth and balanced character that<br />

London Dry has become celebrated<br />

for. The fresh aromas of the African<br />

Buchu, orange and mountain pine are<br />

more noticeable add to the higher<br />

viscosity that makes this <strong>Elephant</strong><br />

Strength stand out among other<br />

Overproof gins.<br />

Due to the higher strength gin’s nautical origin,<br />

the bottles of the <strong>Elephant</strong> Strength <strong>Gin</strong> have a<br />

rope-like string to seal the bottle with a<br />

charming miniature anchor hanging from<br />

it.<br />

Inspiration from the gin’s naval origins,<br />

the bottles show navy blue accents and an<br />

inviting new map with ocean<br />

adventures.<br />

<strong>Elephant</strong> Strength bottles carry the names of<br />

the so-called Magnificent Seven: the<br />

strongest and most impressive elephants known<br />

to Kruger National Park, South Africa –<br />

with tusks weighing more than 50kg each.<br />

Kambaku, João, Dzombo, Mafunyane,<br />

Ndlulamithi, Shawu, Shingwedzi have all sadly<br />

died, but <strong>Elephant</strong> <strong>Gin</strong> wants these legends to<br />

live on by telling their tale in commemoration.


ELEPHANT MINIATURE<br />

50ml<br />

<strong>Elephant</strong> London Dry Miniature<br />

is a shrunk down version of the awardwinning<br />

<strong>Elephant</strong> London Dry <strong>Gin</strong> –<br />

with the same content, but different<br />

design elements.<br />

The cork is naturally<br />

grown and sourced<br />

from Portugal.<br />

Compared to the 500ml bottles, the<br />

50ml label shows a baby elephant on<br />

the label.<br />

Each bottle bears the name of one of the 15<br />

elephants that <strong>Elephant</strong> <strong>Gin</strong> is currently a<br />

foster-parent of.


THE CAUSE<br />

<strong>Elephant</strong> <strong>Gin</strong> gives back to the land that inspired the gin in the first place.<br />

15% of all <strong>Elephant</strong> <strong>Gin</strong> proceeds are donated to support the work of three partner<br />

foundations that are helping to save the African elephant from extinction.<br />

DID YOU KNOW?<br />

One African elephant dies every 15 minutes because of uncontrolled ivory<br />

poaching. At this rate, the African elephant will be extinct in 10 years.<br />

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WORK WITH FOUNDATIONS<br />

<strong>Elephant</strong> <strong>Gin</strong> has already contributed up to EUR350,000 to select projects.<br />

At Big Life Foundation, <strong>Elephant</strong> <strong>Gin</strong> is funding 30 of 250<br />

rangers that are currently protecting 2 million acres of wilderness<br />

in Kenya by providing training, salary payments and equipments<br />

such as rucksacks, tents and mosquito nets.<br />

With Space for <strong>Elephant</strong>s, <strong>Elephant</strong> <strong>Gin</strong> is focused on getting<br />

communities involved by creating employment opportunities to<br />

counter wildlife poaching. Among other project, <strong>Elephant</strong> <strong>Gin</strong> has built<br />

an education center to train the community to learn about wildlife and<br />

become entrepreneurs in the environmental, sales and tourism<br />

business.<br />

Exclusively with the miniatures, <strong>Elephant</strong> <strong>Gin</strong> supports The David<br />

Sheldrick Wildlife Trust known as the most successful orphanelephant<br />

rescue and rehabilitation program in the world. Its elephant<br />

orphanage near Nairobi nurtures baby elephants who have been found<br />

in the wild - often either left behind when their mother dies due to<br />

poaching or other human intervention. Each baby elephant has a<br />

dedicated team member to nurse them back to strength and to rear<br />

them to join their own herd of ex-orphans.<br />

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KEY USPs<br />

1. It is handcrafted. All botanicals are hand-selected, labels hand-written and each batch named after a special African elephant.<br />

This also means that every bottle is unique!<br />

2. It uses African botanicals combined with fresh apples, giving it a one-of-a-kind flavour profile. The gin’s selection of botanicals,<br />

quality and flavour profile has been awarded with numerous recognitions from around the world.<br />

3. <strong>Elephant</strong> <strong>Gin</strong> gives 15% of proceeds to three African elephant foundations that are actively fighting illegal poaching<br />

activities in Kenya and South Africa.<br />

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THE FIRST STEP TO CHANGING THE WORLD<br />

IS HAVING THE RIGHT SPIRIT!

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