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2020 Edition Vol7 Issue 24 DIGITAL

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Any person wearing makeup wants to look

attractive by having flawless skin and strong

eyebrows.

The outcome of makeup is often exaggerated.

Advertisers sometimes employ flattering

lighting or strategic camera angle to make

their images more attractive than they are to

attract more users. In most cases, men are

hooked to the advertising and marketing

tricks.

In our present age when many social

expected are challenged and norms are

broken, identity has been put into some

tremendous pressure. Wearing earrings,

lipsticks, long hairstyle, to mention just a few

examples are no more traditional persevered

for women. They have become common

trends for men. The notion that makeup is

for women is now past tense. People have

gone past the DOS and DON’TS in life. The

emergence of companies producing makeup

for men has proved the naysayers wrong on

who should wear makeup. Unisex makeup

products have become more mainstream as

men try to enhance their facial appearance.

“One of

the main

disadvantages

of makeup is

that it makes

the users feel

unappealing

without them.

Despite the advantages, the makeup comes

with some negative sides. One of the

main disadvantages of makeup is that it

makes the users feel unappealing without

them. They can also cause headache,

eye infections, hair problem, premature

ageing, hormonal imbalance and infertility.

The introduction of makeup for men and

its use by men have seriously altered and

redefined our identity and challenged the

meaning of meaning. Perhaps, by seeing

one’s self as having multiple identities

which are not static or pre-given, we are

equally presented with the sameness of

what we once regarded as different. Call it

gender rediscovery or redefinition, if you

want.

22

2020 Issue 24 SPECIAL EDITION Kata Kata cartoon magazine

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