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OPERATOR MT GRAVATT BUS SERVICE “The hard task was firstly to acquire the funds to purchase the bus... And, secondly, to be accepted as a woman working in a totally male industry,” explained MTG GM Rob Brooker about the bus company’s female founder, Del Cole, and the start of her success. 40 <strong>ABC</strong> July 2020 busnews.com.au
STRENGTH OF A WOMAN Women in business often still do it tough these days as they endeavour to smash that seemingly ubiquitous ‘glass ceiling’. Rewind more than 45 years ago, that ceiling might as well have been made of concrete. Queensland’s Mt Gravatt Coach and Travel is proof Del Cole took her jackhammer to it. WORDS FABIAN COTTER IMAGES NATHAN DUFF Nineteen seventy four was a very different business world to what it is today – and given 2020’s largely unexpected turn of events (though conspiracy theorists will say contrived) there’s much about those old times that many will be longing for. Yet, for many women then, the path to commercial success for themselves was far from easy. Behind many successful businesses of today – if you dig a little deeper into them – will be the stories of tough, determined, intelligent and passionate women who basically couldn’t and didn’t take no for an answer when it came to pursuing their business dreams and ideas – often brought about through a need to fulfil them. ‘Necessity being the mother of invention’ a suitably gender-specific metaphoric pun to explain it all here, perhaps? In the Australasian bus community, standouts like Del Cole, who started Mt Gravatt Coach and Travel in 1974, probably only now are having their achievements fully appreciated, given it takes time for retrospective reflection to truly highlight and celebrate them. busnews.com.au July 2020 <strong>ABC</strong> 41
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