Bangkok August 2020

BUSINESS SUPPLEMENT
BUILD YOUR EMAIL
MARKETING LISTS TO
EXPLODE YOUR REACH
There are many people who
will tell you that email marketing
is dead and many people
who will tell you it’s the way
they make most of their sales.
Only you can decide if email
marketing is right for you and
your business. The best way to
find out is to start building a list
and send out some newsletters
and marketing emails and
measure the response.
First of all you need to sign
up to an email marketing platform
such as Mailchimp. This
platform is free for up to 2000
email addresses but you must
have a domain based email
address not hotmail or gmail.
As long as you have an
email address on your own domain
then you are good to go!
Once you have signed up,
Mailchimp is pretty easy to
navigate and start building
your lists. It’s important that
you get permission from whoever
you intend to send mail to
as if you get too many unsubscribes
in your mailing campaigns
then your mailchimp
account can get suspended.
The worst case scenario is that
your entire domain could be
blacklisted meaning that your
emails always end up in spam.
For this reason, many people
recommend to buy a separate
domain just for email marketing
which is closely related to your
main domain. Example mydomain.com
and mydomain.net
You should also avoid buying
email lists as they can contain
old email addresses which
are no longer active and a high
number of bounced emails in
your marketing campaign can
also result in a banned account.
So, what is the right way to
do it?
The first thing to do is to
add an optin plugin to your
website. If you use Wordpress
(which you should be) you can
use Bloom plugin which adds a
sign up for our newsletter form
to your website and connects
to your mailchimp account.
You may wish to incentivise
people to join your list by giving
away something for free in
return for their email address.
In order to remain compliant
with GDPR and other regulations
then you should also
provide a check box for them
to subscribe for additional
emails. Most people will usually
subscribe.
You can also encourage
people to sign up to your mailing
list by leveraging email
only special deals. If people
know that not signing up is going
to cost them money then
you can rest assured that your
‘new signup list’ is going to be
full everyday.
If you sell many products
you can give your customers
the choice to just receive
emails about products they
may be interested in as opposed
to your entire product
catalogue.
When it’s done correctly,
email marketing can be a great
way to expand your reach. If
you need help with an email
marketing campaign please
contact sales@pdsconsultingsolutions.com
Gemma Purnell
+66 33 039 399
gemmapurnell.com
gemma@gemmapurnell.com
High Tower Co., Ltd. Tel: 038 411 009
For all your advertising enquiries - Tel: 0846 77 43 60