APO Phil News Winter 2020

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ALL ABOUT AUCKL ND 40 YEARS Leave a lasting legacy The APO is proud to celebrate its 40 th birthday in 2020. Help us continue enriching the lives of Aucklanders with music for the next 40 years by leaving a gift in your will to the Auckland Philharmonia Foundation Every gift, no matter the size, makes a difference. Please consider leaving a gift in your will to secure our future. To find out more, please contact Adele Diviney, Development Manager (09) 638 6266 ext 247 development@apo.co.nz Or visit the APO website apo.co.nz/pledge Charitable trust No. CC23607
apo.co.nz DEVELOPMENT NEWS The first half of 2020 brought unprecedented challenges, but, as Helen Spoelstra reports, the generosity and dedication shown by our incredible supporters ensures that the APO can continue to thrive. THE APO REHEARSES BEETHOVEN IN THE AUCKLAND TOWN HALL, JUST DAYS BEFORE LOCKDOWN. IMAGE: ADRIAN MALLOCH Arts organisations the world over are still in limbo as COVID-19 continues to wreak havoc. For APO, the necessary lockdowns, social distancing and restrictions on numbers at public gatherings meant that usual activity in the concert hall was on hold for much of the first half of the year. Meanwhile, the team worked tirelessly from home, managing the loss of ticket sales income, ensuring that the APO’s digital output continued and, crucially, maintaining close contact with subscribers and supporters. Given the precarious financial situation that occurs when an orchestra cancels months worth of concerts, the APO offered its ticket-buyers the option to donate their ticket price back to the orchestra rather than having it refunded, should they be in a position to help. They were blown away by the response from subscribers. “It was just so heart-warming to me because the subscribers and the donors are so loyal and passionate,” says APO Director of Development Susan Wall. “There just didn’t seem to be any question that if they had the means, they would help us out.” The 2020 Annual Appeal had also kicked off in March. Despite the outbreak of the pandemic and the resulting economic uncertainty, Susan says that people still gave generously. “In general, our current donors and subscribers gave the same amount or more money, and we had a lot of new donors who gave substantial gifts. We also welcomed eight new major donors who donated $5,000 or more.” It was just so heart-warming .… The subscribers and donors are so loyal and passionate. All money donated, whether through the Annual Appeal or through ticket donations, assured the ongoing payment of salaries to musicians and administration staff, as well as the health of the organisation as far as operational costs going forward are concerned. “When we went into lockdown, my biggest worry was communicating with our supporters and knowing what we could tell them about what was going on,” explains Susan. “I didn’t want anyone to miss the APO Encore Livestreams, and I wanted to thank those who had given. We tried to call those who had donated and would point them in the direction of upcoming digital content they might enjoy.” Those efforts to keep in touch didn’t go unnoticed. “I do appreciate receiving your very interesting emails. I so much look forward to attending the APO concerts at the Town Hall,” remarked one subscriber. “Making a donation seems a small price for me to pay. My heart goes out to you all at APO at what must be a troubling time for so many of you,” said another. “I never felt like I was bothering people,” Susan observes. “As many times as we went out to them with updates, people were so open and appreciative. It was a great opportunity to get to know them better.” However, we’re not yet out of the woods. Despite the orchestra being back on stage, there is still uncertainty. “I am worried about what will happen over the next year or two in terms of fundraising,” says Susan. “What happens in the New Zealand and US elections as well as the ongoing global situation with COVID-19 will all affect what happens here. People will be nervous, but if they can, they will give. They know we need it and we are very close to their hearts.” 23
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Page 8 and 9: Looking to the Future Coming out of
Page 10 and 11: Pushing the Boundaries With the wor
Page 12 and 13: nductor David Kay aturing the APO a
Page 14 and 15: OFF STAG E Out of the Office Tiana
Page 16 and 17: A Podium of One’s Own IMAGE: MART
Page 18 and 19: 7.30PM, FRIDAY 9 OCTOBER, AUCKLAND
Page 20 and 21: 11.30AM & 2PM SATURDAY 5 SEPTEMBER,
Page 22 and 23: Phonak and the APO - Improving acce
Page 26 and 27: 7.30PM, SATURDAY 19 DECEMBER, KIRI
Page 28 and 29: IN YOUR NEIGHBOURHOOD Get to know A
Page 30 and 31: Encore! Proud Sponsor of the Auckla
Page 33 and 34: apo.co.nz 7.30PM, FRIDAY 11 DECEMBE
Page 35 and 36: apo.co.nz CONCERTS DATE CONCERT/ACT

APO Phil News Winter 2020

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