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Jeweller - September 2020

Best of the bench: Show-stopping pieces from local jewellers Star power: Assessing the value of celebrities and ambassadors in brand marketing Amazon effect: How small businesses can learn from online mega-retailers

Best of the bench: Show-stopping pieces from local jewellers
Star power: Assessing the value of celebrities and ambassadors in brand marketing
Amazon effect: How small businesses can learn from online mega-retailers

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MARKETING REVIEW | Brand Ambassadors<br />

WATCH CAMPAIGN AMBASSADORS<br />

Aishwarya Rai Bachchan<br />

Longines campaign, <strong>2020</strong><br />

Nicholas Holt<br />

Jaeger LeCoultre campaign, 2019<br />

Brad Pitt, Adam Driver, and Charlize Theron<br />

Breitling campaign, 2018<br />

Gwyneth Paltrow<br />

Fréderique Constant campaign, 2018<br />

Bear Grylls<br />

Luminox campaign, <strong>2020</strong><br />

Ryan Reynolds<br />

Piaget campaign, 2018<br />

42 | <strong>September</strong> <strong>2020</strong><br />

Hugh Jackman<br />

Montblanc campaign, 2019<br />

Kaia Gerber & Cindy Crawford<br />

Omega campaign, 2018

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