Research ppj

My second concept speculates on the
generation of third party data, in a future
world where artificial intelligence is
widely integrated into everyday products
and services. Our data is already used to
personalise our technological experiences
- for instance, Google uses our search
history, GPS and purchasing patterns to
tailor the maps we use to navigate our
environments. On the same street in the
same city, different people will see a different
map depending on our interests.
This use of personal data to design our
human experiences raises a number of
ethical questions; do we have the autonomy
to make our own decisions if each
of our experiences is designed to be
different? What are the motives of the
companies who have ownership over
our personal data?
These are questions I was interested in
exploring in this design concept. However
I was also interested in thinking about
how this data could be used for the
advancement of healthcare as a public
service in the UK, and how the data we
generate passively could be used to help
with the facilitation of cancer research.
The service would allow patients to contribute
their lifestyle and environment
data, gathered by their wearable devices,
bank cards, and devices with location
tracking, amongst the other technologies
they use and own. This data would then
be used alongside their medical history,
to match them with research studies and
trials which are relevant to them.
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