October/November 2020 - Bay of Plenty Business News

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22 BAY OF PLENTY BUSINESS NEWS October/November 2020 Honesty the best policy for staff communications The year ahead will be one of the most uncertain for New Zealand businesses. The world continues to grapple with the impacts of Covid-19 and many directors will be wondering how their businesses can survive the economic slowdown and the uncertainty that changes in Government Covid-19 Alert Level restrictions can bring. While some of us are getting by okay, others are barely holding on. Many workers fear losing their jobs and anxiety levels will be high in many workplaces. Mortgage payments will be top of mind for many of them, as they question how they will support their families if their job disappears. At a time like this, it is more important than ever for managers to engage effectively with staff and contractors. Do it right and you can keep motivation levels high and productivity strong. Get it wrong and you can expect a staff apathy and a growing number jumping ship. Keep the information flowing When times are tough some business owners and managers go into their shell. It’s no fun sharing a difficult message with staff and some people tend to react by saying little, or nothing at all. This is a big mistake. Just because you’re silent doesn’t mean staff will be, and more often than not speculation and rumour are worse than the truth. Informing staff shows you care and helps to build trust. It allows you to share the steps you are taking to overcome the challenges the business faces and demonstrates to staff that there won’t be any surprises. Things may not turn out perfectly, but you’re all in it together and they will know where they stand throughout the process. Keeping staff informed and engaged is also critical for team morale and culture. If everyone knows where you are planning to take the business, and what the strategy is to get through the hard times, they are more likely to work together and put their energy into the right areas. Much more than a courtesy, good communication with staff can provide productivity There are few things more damaging to trust than a staff member hearing about a major change in their own business from a client who has been informed first, or even worse – reading it in the local newspaper. and retention bonuses for your business. Tell staff first THE LAST WORD > BY JAMES HEFFIELD Director of Bay of Plenty marketing and PR consultancy Last Word. To find out more visit lastwordmedia.co.nz or email james@lastwordmedia.co.nz. Sometimes we are so eager to please our clients or to tell our story in the media that we forget to keep staff in the loop. This can be true for good news – such as announcing the launch of a new innovation – or bad, such as the closure of a regional office. It’s good practice to tell staff first, before announcing anything more widely. This can take the form of a briefing their managers, or even just a heads-up email before a communication to people outside your organisation is sent out. After all, there are few things more damaging to trust than a staff member hearing about a major change in their own business from a client who has been informed first, or even worse – reading it in the local newspaper. Be up front Over-spinning a message is another common mistake some businesses make when communicating neutral or bad news with staff. This may involve overemphasising the positive while avoiding any mention of the elephant in the room, or overusing buzzwords and business jargon such as “streamlining the business” or “right-sizing our teams” to communicate a restructure or impending job losses. It’s absolutely true that you should think carefully about what you communicate, the tone of your message, and how it’s delivered. But give your staff some credit and realise many of them will see through the spin. Honesty and up-front communication, with compassion, will be much better received than a message that beats around the bush or avoids an issue entirely. At Bayleys, we believe relationships are what businesses are built on and how they succeed. We understand that to maximise the return on your property you need: Professional property management A business partner that understands your views and goals Contact the Bayleys Commercial Property Management team today. Bayleys Commercial Property Management 07 579 0609 jan.cooney@bayleys.co.nz SUCCESS REALTY LTD, BAYLEYS, LICENSED UNDER THE REA ACT 2008 ALTOGETHER BETTER Residential / Commercial / Rural / Property Services
October/November 2020 BAY OF PLENTY BUSINESS NEWS 23 Join NZ’s newest business networking group LAUNCHING 2021 The National Business Network is New Zealand’s newest national business to business networking group and media brand that is 100% NZ Owned/Made for kiwi businesses. The National Business Network has a mission to become New Zealand’s largest and most successful business to business networking media brand by supporting kiwi business owners, decision makers and staff to better their business. HOW IS THE NATIONAL BUSINESS NETWORK DIFFERENT FROM OTHER NETWORKING GROUPS? Our Vision Share in Prosperity for all Kiwi’s 1 2 3 4 5 6 7 100% Kiwi owned and operated to benefit Kiwi businesses Revenue/Fee Structure designed to support the Group Leader, Community & Charity initiatives Promote member businesses through social, digital and various add on media platforms Exclusive offers to business related marketing opportunities Numbers limited to 24 per group Meeting times flexible to suit the group Strong Educational component to help businesses prosper and grow LAUNCHING NZ WIDE BAY OF PLENTY GROUPS LAUNCH TAURANGA – 3 groups Mt Maunganui/Tauranga City/Tauriko ROTORUA – 1 Group WHAKATANE – 1 Group TO REGISTER YOUR INTEREST AND FOR MORE INFORMATION Pete Wales – The National Business Network E: pete@businessnetwork.co.nz | M: 022 495 9248 | W: www.businessnetwork.co.nz
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