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October/November 2020 - Bay of Plenty Business News

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

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<strong>October</strong>/<strong>November</strong> <strong>2020</strong> BAY OF PLENTY BUSINESS NEWS 5<br />

Avo prospects<br />

positive for new<br />

season<br />

Prospects for the <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong>’s new<br />

avocado season are looking positive,<br />

with export volumes forecast to rise<br />

and strong prices buoyed by lighter<br />

crop volumes in Australia.<br />

By RICHARD RENNIE<br />

NZ Avocado chief executive<br />

Jen Scoular said the<br />

total crop estimate for<br />

this season is 7.2 million trays,<br />

the same as the actual crop<br />

volume harvested last season,<br />

with almost 4.5 million trays<br />

destined for export.<br />

Some growers here have<br />

reported slightly smaller fruit<br />

because <strong>of</strong> the dry summer,<br />

but Scoular said more will be<br />

known about average fruit size<br />

over the coming month as the<br />

export season gets underway.<br />

Katikati grower Don Grayling<br />

said the dry weather<br />

through summer has influenced<br />

this year’s crop, but irrigation<br />

had helped reduce some<br />

<strong>of</strong> the dry’s worst effects. He<br />

has also noticed picking has<br />

started particularly early.<br />

“We are feeling optimistic,<br />

the downturn in Australian<br />

crop volumes will certainly<br />

help growers here,” he said.<br />

The <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong> continues<br />

to be the dominant area for<br />

avocado growing, but shifts<br />

are occurring as the concentration<br />

<strong>of</strong> new orchards grows in<br />

the north.<br />

Recent significant investments<br />

from both iwi and corporate<br />

growers into green<br />

fields orchard conversions in<br />

Northland, with some as large<br />

as 200ha by the end <strong>of</strong> the decade,<br />

means the current 60:40<br />

split between <strong>Bay</strong> <strong>of</strong> <strong>Plenty</strong><br />

and Northland is likely to even<br />

out over the next five years.<br />

“The investment into avocado<br />

development in Northland<br />

has been made <strong>of</strong>f the<br />

Jen Scoular<br />

back <strong>of</strong> confidence in the<br />

wider avocado industry, the<br />

ability to utilise research and<br />

development to get better productivity,<br />

and utilising scale<br />

<strong>of</strong> operations to reduce relative<br />

on-orchard costs,” said<br />

Scoular.<br />

New orchards harvesting<br />

this year<br />

Some <strong>of</strong> the large new orchards<br />

planted in Northland<br />

began harvesting for both export<br />

and domestic markets this<br />

year.<br />

“We expect to see continued<br />

increases in volumes from<br />

these newly planted orchards<br />

over the next five years.”<br />

Australia remains the dominant<br />

export market for New<br />

Zealand fruit, accounting for<br />

about 70% <strong>of</strong> exports, and supply<br />

to Australia is expected to<br />

be boosted this year thanks to<br />

an anticipated strong season<br />

here.<br />

Aussie growers in southern<br />

and western Australian growing<br />

regions are also anticipating<br />

lighter crops, thanks in part<br />

to a drier season.<br />

In coming years Australian<br />

volumes are expected to<br />

increase significantly because<br />

<strong>of</strong> large new plantings through<br />

Western Australia’s south-west<br />

district.<br />

But for the coming season<br />

the Western Australian volumes<br />

are forecast to be down.<br />

“New Zealand exporters<br />

anticipate this will result in a<br />

good market opportunity for<br />

New Zealand avocados in Australia<br />

for the <strong>2020</strong>-21 season,”<br />

said Scoular.<br />

Over time as the Western<br />

Australian fruit comes on<br />

stream it is expected to impact<br />

upon the volumes New Zealand<br />

growers can sell into Australia.<br />

It has prompted greater<br />

focus here on exporting to<br />

non-traditional markets that<br />

this year including India, Pacific<br />

Islands, Thailand, South<br />

Korea and Singapore, alongside<br />

the Chinese market.<br />

New Zealand’s entry to the<br />

China market in 2018 was initiated<br />

with a 40,000 tray commitment.<br />

Since then the volume<br />

has ramped up with the<br />

larger, more expensive New<br />

Zealand fruit being differentiated<br />

by quality, food safety and<br />

traceability claims.<br />

“Our harvest maturity requirements<br />

are the highest in<br />

the world, and this combined<br />

with our rich volcanic soils<br />

Michael Franks<br />

Even though they have put more<br />

plantations in Western Australia, their<br />

crop is significantly down this season,<br />

by almost half, so the outlook for us<br />

here is very good in terms <strong>of</strong> Australian<br />

exports.” – Michael Franks<br />

and temperate climate produce<br />

and avocado with a consistently<br />

great taste pr<strong>of</strong>ile and<br />

unique nutrient properties,”<br />

said Scoular.<br />

Thailand market growing<br />

Thailand is expected to be<br />

New Zealand’s largest Asian<br />

export market this year, taking<br />

300,000 trays.<br />

However, Scoular cautioned<br />

export to markets faced<br />

Covid-19 challenges including<br />

a reduction in air freight capacity,<br />

and pressure from Peruvian<br />

fruit in some <strong>of</strong> New Zealand’s<br />

favoured markets.<br />

Michael Franks, chief executive<br />

<strong>of</strong> Seeka, which has<br />

been focusing on increasing its<br />

share <strong>of</strong> the avocado market in<br />

recent years with its premium<br />

branded fruit, said Australia<br />

would remain a significant<br />

market for the company in the<br />

immediate future.<br />

“Even though they have put<br />

more plantations in Western<br />

Australia, their crop is significantly<br />

down this season, by almost<br />

half, so the outlook for us<br />

here is very good in terms <strong>of</strong><br />

Australian exports.”<br />

Australia consumption per<br />

capita <strong>of</strong> the fruit has risen<br />

steadily over the past decade<br />

by over 50%.<br />

However, Franks said<br />

Covid-19 has altered the demand<br />

pr<strong>of</strong>ile in the past few<br />

months around the world.<br />

“A lot <strong>of</strong> fruit goes into<br />

food service, and with a drop<br />

<strong>of</strong>f in eating out in the likes <strong>of</strong><br />

Mexican restaurants means the<br />

demand there has dropped.<br />

Big suppliers out <strong>of</strong> Mexico<br />

and South America are moving<br />

more into fresh whole fruit<br />

supply, which <strong>of</strong> course brings<br />

more competition to the likes<br />

<strong>of</strong> us.”<br />

However, he was confident<br />

Seeka’s focus on providing<br />

high quality, premium<br />

fruit would hold it in a strong<br />

position against the smaller<br />

fruit from South America that<br />

tended to have a higher water<br />

and lower oil content in their<br />

flesh.<br />

He said expectations <strong>of</strong><br />

$25-$35 a tray was very realistic<br />

this season.

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