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management solutions have increased due to the pandemic with LG’s products
– which not only meet but surpass guidelines for clean air in the region – seeing
unexpected demand.
To further raise the value for MEA customers and enhance the level of trust in
the brand, LG is focusing on its three core values of integration, expertise and
commitment. As an integrator, LG will deliver even more optimized HVAC and
energy management solutions for each and every project to achieve the minimal
total cost of ownership (TCO) for its clients. With its deep expertise, LG will advise
its customers with its technological experience-based knowledge to find the most
effective and efficient solution to any problem. And as a committed partner, LG
promises to go beyond the installation of its solutions to service, maintain and help
manage its products through the system’s lifecycle.
James Lee, president of LG Middle East and Africa, reinforced LG’s experience
and commitment in the Middle East and Africa. “The key reason behind our
success in this region to date is our commitment to understand and respond to
the real needs of the MEA market,” said Lee. “Expanding beyond this will require
significantly more technology, more innovation and especially more customer
service.”
Consistent with this strategy, LG has introduced products and solutions in the
region that are designed to deliver the best technology that the company as to
offer. For example, a new, ceiling-based DUAL Vane Cassette lineup boasts a
powerful five-step air purification process that is seamlessly designed into the unit
itself. With its new air purification-inclusive design, this advanced product delivers
various airflow modes that are optimally customized for all spaces, delivering
clean, filtered air to its indoor destination. What’s more, LG’s innovative Round
Cassette for commercial spaces not only provides a luxurious design that makes a
space look more inviting, it also covers large areas with flexible airflow compared
to conventional 4-Way cassette. Its increased airflow and detailed wind direction
makes it possible for its cool breeze to spread widely and evenly.
“As a global total provider of HVAC solutions, we look forward to enriching both
human life and nature in the Middle East and Africa,” said Lee.
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