ČGS HOLDING a.s. Annual Report 2011 - CGS
ČGS HOLDING a.s. Annual Report 2011 - CGS
ČGS HOLDING a.s. Annual Report 2011 - CGS
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26 / Č G S 2 0 1 1<br />
sealing and lifting bags, fuel tanks for aircraft, containers,<br />
and insulating, pressing or food-processing bags.<br />
RUBENA a.s. is a world leader, especially in the area of<br />
flood prevention.<br />
Cylinder coats — traditional manufacture of rubbercoated<br />
cylinders from small sizes up to 12.5 ton<br />
cylinders for the metallurgical, timber, mining, paper,<br />
textile and printing industries.<br />
Hockey pucks — RUBENA a.s. is one of the four largest<br />
global producers of these sporting goods. The target<br />
markets are Europe and North America.<br />
V-belts — plants in Náchod and Zlín produce a wide<br />
assortment of coated and cut V-belts. The largest<br />
markets are the industrial, agricultural and automotive<br />
sectors of individual European and North African<br />
countries.<br />
Service Warehouse — this department serves trade<br />
companies and non-strategic industrial clients in<br />
Central and Eastern Europe. The range of the products<br />
in stock (seals, silent blocks, moulded products, belts,<br />
sheets, plates, silicone extruded profiles and tubing)<br />
make the Service Warehouse one of the largest wholesalers<br />
in Central and Eastern Europe. The department<br />
also has production capacity for medium and small-lot<br />
orders. In <strong>2011</strong>, sales stabilized at 528 mil. CZK after<br />
steep growth in the previous year. In spite of considerable<br />
problems from rising natural rubber prices, we were<br />
able to significantly increase the profitability of most<br />
commodities. Excellent results were achieved in bags<br />
and tanks, seals, V-belts, and bellows. Exports accounted<br />
for over two-fifths of total special product sales; 33%<br />
was original equipment, 60% aftermarket, and the<br />
remaining share was off-take production.<br />
VELO<br />
The VELO Strategic Business Unit (SBU) specialises<br />
in the development, production and sale of cycle tyres,<br />
bicycle tubes for original equipment manufacturers<br />
(OEMs) and the aftermarket (AFM). The sales department<br />
focuses on the European market. At the same<br />
time it is developing trade in Africa, North and South<br />
America, Central Asia and in Russian-speaking countries.<br />
The consumer character of the VELO assortment<br />
requires that products be both functional and aesthetically<br />
pleasing.<br />
The comprehensive VLP series have been developed<br />
and marketed in four categories: City-Tour/Trek, ATB,<br />
MBT/Cross and Road. Now, development, production<br />
and sales are primarily focused on tyres in the medium<br />
and higher categories. This includes skinwalls in various<br />
forms and also tyres with special anti-puncture systems<br />
at various user levels. A separate group of tyres, the Extreme<br />
line, is designed for the most demanding terrains<br />
and conditions — DownHill, FreeRide, and SlopeStyle.<br />
Another specialised line consists of tyres for BMX.<br />
The special compounds used to construct bicycle tyres<br />
and tubes are developed by the Compounds SBU. Some<br />
of the tyres are developed in cooperation with racing<br />
teams in the Czech Republic and major celebrities in<br />
individual sporting categories. The main objective is to<br />
increase the value of the company and the prestige<br />
of the RUBENA brand on the European and global<br />
markets. Another objective is to achieve a market share<br />
of 20% by 2013 on the European market for bicycle<br />
tyres and tubes, and to promote the RUBENA brand in<br />
the United States, Canada and Central and South America.<br />
A key component of the SBU VELO development<br />
strategy includes expanding into new markets, such as<br />
the countries of the former Soviet Union and Turkey.<br />
During <strong>2011</strong>, almost 4.6 million bicycle tyres and<br />
8.6 million bicycle tubes were produced and sold for<br />
a total of 469.5 million CZK.<br />
Subsidiaries<br />
RUBENA Slovakia a. s.<br />
SBU SAS is primarily represented in Slovakia by RUBENA<br />
Slovakia a.s. The company acts purely as a trade<br />
representative focusing mainly on technical rubber<br />
commodities. In <strong>2011</strong>, it mediated sales of 34 mil. CZK<br />
for parent company RUBENA a.s. Revenue from the sale<br />
of goods amounted to 2 mil. CZK.<br />
RUBENA France S.A.<br />
After winding up all of its business operations, RUBENA<br />
France S.A. is in liquidation. The commercial activities<br />
of the technical rubber division for the French market<br />
are currently being successfully run by the parent company<br />
RUBENA a.s. in Hradec Králové.
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