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Thursday, November 12, 2020
Ben & Jerry’s ice
cream boosts
payments to cocoa
farmers in Ghana,
Ivory Coast
GLOBAL ice cream
brand Ben &
Jerry’s has
pledged its
support towards
farmers in cocoa growing
markets of Ivory Coast and
Ghana through a new
partnership with Fairtrade.
Around 5,000 Fairtrade
cocoa farmers in the firm’s
supply chain are now receiving
approximately an additional
$600,000 over the next year.
This amount is on top of
the annual Fairtrade Premium
of around $970,000 and the
Ivorian government’s
minimum price for cocoa that
all companies are required to
pay. The extra money that
farmers will now receive is an
important part of Ben & Jerry’s
wider efforts to support
farmers towards closing the
living income gap.
As the company noted,
cocoa farming is an
unpredictable business, and
farmers bear the risk of losses
caused by climate change and
extreme weather patterns.
Smallholder
cocoa farmers
also have
virtually no
control over
global market
prices and are at
the mercy of
price volatility.
Inequality in the
cocoa chain
means farmers
are trapped in
extreme poverty
and can’t afford to
invest in more
progressive
farming methods to improve
their income or adapt to a
changing climate.
In turn, rural communities
are held back and the natural
environment suffers. A living
income is enough to provide
decent housing and health
care, clean water and education,
plus a little extra for
unexpected events, helping to
break the cycle.
The higher prices Ben &
Jerry’s will be paying are the
latest step in a package of living
income interventions that they
have implemented together
with Fairtrade since 2015. These
activities include productivity,
diversification and co-operative
strengthening which together
support a living income
strategy for the future.
The higher prices will be
closely monitored through
partners on the ground to
understand exactly how they
contribute towards a
sustainable livelihood for
farmers.
Ben & Jerry’s Global Values-
Led Sourcing Manager Cheryl
Pinto said: “We’re committed
to working for economic justice
through our ice cream, and
now we’re ramping up our
commitment with the cocoa
we buy. Starting with the cocoa
in our chocolate ice cream mix,
we’re working towards the
Fairtrade Living Income
Reference Price2 for cocoa
farmers, and this is the
beginning. We are exploring
living incomes in our other
global supply chains, too.”
Ben & Jerry’s purchases
across all commodities are
significant and have generated
$3.6m in Fairtrade Premiums
in 2019 for farming
communities to spend as they
choose. Many have funded
schools, and invested in climate
resilience and local
infrastructure.
Louisa Cox, Fairtrade’s
Director of Impact said: “It’s
complex work to advance
towards a living income, but
both organisations are
committed to this vision. Ben &
Jerry’s recognises the role of
business in addressing the
challenges in the
cocoa sector and
this commitment
sets a great
example for other
companies to
follow. So next
time when you’re
scooping up a tub
of delicious Ben &
Jerry’s chocolate
ice cream,
remember you’re
helping
supporting
farmers to build
better futures.”
• From le: Mr Lawrence Desouza, Markeng Director; Samuel Searyor,
Operaons Manager; Ing. Edem Fiakumah, Construcon Manager; Dr
Prince Joseph Ayiku, MD; Salah Kalmoni, Director and Mr Mohammed
Mustapha, all of Lakeside Estate
Lakeside Estate, 39 others
win CIMG 2019 awards
LAKESIDE Estate has been adjudged the
CIMG Real Estate Company of the Year
2019 at the 2020 edition of the Chartered
Institute of Marketing, Ghana (CIMG)
annual National Marketing Performance
Awards.
Currently, Lakeside Estate commands
a 40 per cent share of the real estate
market in the country.
This year’s CIMG awards, held in
Accra last Saturday on the theme:
“Marketing in a Disruptive Era”, is the
31st since its inception.
The event conferred honours on
businesses that had adapted their
approach and maintained their
standards of excellence regardless of the
Covid-19 pandemic.
Parts of the citation accompanying
Lakeside Estate’s award read: “Your vision
was to become one of the best customer
focused real estate company in Ghana
that will expand through the building of
unique variety of quality housing units
that are environmentally friendly. By the
estimation of our panel of evaluators, you
have left no doubts in their minds as you
delivered exactly on that promise.
“You are lauded for using in-depth
environmental analysis to establish
needs of clients and working at them,
thus becoming a listening firm.”
Premier award
The National President of CIMG,
Dr Daniel Kasser Tee, expressed concern
about the illegitimate award schemes by
unauthorised bodies in recognition of
marketing practitioners in the country.
“The CIMG has noted with great
disappointment and concern the
manner in which unauthorised bodies
have in the past organised their own set
of awards to recognise marketing
practitioners in this country,” he said.
Dr Kasser Tee said regulating the
standards and practices of Ghanaian
marketers was the sole preserve of CIMG.
“We wish to bring to the attention of
such bodies that with the passage of the
Chartered Institute of Marketing Ghana
Law, they require the express approval of
the CIMG as the sole professional body
mandated by law to set standards and
regulate marketing practice before
conducting such awards,” he said.
The awards
The Chief Executive Officer (CEO) of
Ghana Tourism Authority,
Mr Akwasi Agyeman, was adjudged the
Marketing Man of the Year 2019 for
making Ghana the tourism destination
of choice in Africa with the successful
Year of Return campaign, while the
Marketing Woman of the Year award
went to Patience Akyianu, Group CEO,
Hollard, Ghana.
In all, more than 40 corporate entities
and individuals that excelled at their
respective businesses and marketing
roles in the face of the COVID-19
pandemic and other challenges were
recognised and handed their shields at
the CIMG Awards 2019.
The CIMG Awards has been in
existence since 1989 and celebrates the
captains of industries and experts across
various sectors of the Ghanaian
economy.
The event honours businesses and
institutions whose performances impact
positively on society and the world at
large.
Ghana prepares for launch of new development bank
• Continued from Page 3
fact that the availability of long-term
funding for financial institutions in Ghana
is also strained.
But the document says that there are
other factors influencing banks’ decision to
limit loan maturities in Ghana, namely
economic uncertainties such as inflation
and interest rate volatility.
Countries across Africa have felt the
effects of COVID 19 and Ghana has been no
exception, suffering from a plunge in
external demand, as well as lower inflows
from tourism and foreign direct
investment.
According to the World Bank, Ghana’s
GDP growth is expected to slow from 6.5
per cent in 2019 to 1.2 per cent in 2020.
Last week, the IDA moved to bolster
funding for the country’s health care
system, injecting US$130mn into Ghana’s
Emergency Preparedness and Response
Project.
According to Laporte, the funding will
increase the availability of intensive care
unit beds in the country, and help Ghana
adopt new Covid-19 medications.