Deals on Wheels #460
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DEALS Data<br />
Search & enquiry growth by truck make (%)*<br />
Truck make % Total Stock Search % Enquiry %<br />
For Sale* Increase** Increase**<br />
Ford 7.9 -12.89 +38.09<br />
Freightliner 4.35 +2.59 +16.55<br />
Fuso 11.75 +16.86 +30.6<br />
Hino 18.16 +11.79 +31.2<br />
Isuzu 20.69 +8.19 +11.66<br />
Star shines bright<br />
with buyers<br />
Mercedes-Benz experiences 64.58 per<br />
cent jump in enquiries year-<strong>on</strong>-year<br />
Mercedes-Benz notched up the biggest year-<strong>on</strong>-year<br />
(YOY) growth in enquiries <strong>on</strong> Australia’s leading transport<br />
and machinery classifieds network in the period January<br />
1–October 31, new data reveals.<br />
Almost 4,000 trucks – from Atkins<strong>on</strong>s to Whites – are advertised<br />
for sale across the network comprising BusNews.com.au,<br />
Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.au,<br />
TradeEarthmovers.com.au, TradeFarmMachinery.com.au and<br />
TradePlantEquipment.com.au – reaching some 450,000 ‘unique’<br />
in-market buyers in September al<strong>on</strong>e.<br />
Off the back of a 13.48 per cent increase in enquiries and 0.81<br />
per cent lift in searches across all truck brands, Mercedes-Benz<br />
experienced a 64.58 per cent jump in enquiries (despite a 23.43<br />
Iveco 5.6 -11.28 +14.63<br />
Mack 4.16 -5.65 +29.05<br />
Mercedes-Benz 2.7 -23.43 +64.58<br />
Mitsubishi 2.8 -32.31 +11.46<br />
Scania 2.18 -12.05 +27.78<br />
* Stock items for sale <strong>on</strong> Are Media network as at November 6, 2020<br />
** Based <strong>on</strong> total searches and enquiries for the period January 1–October 31, 2020 Vs January 1–October 31, 2019<br />
per cent dip in searches) in the period. Despite suffering a 12.89<br />
per cent drop in searches, Ford registered the sec<strong>on</strong>d-highest<br />
increase in enquiries (+38.09 per cent); ahead of Hino (+31.20 per<br />
cent in enquiries; +11.79 per cent in searches), Fuso (+30.6 per<br />
cent in enquiries; +16.86 per cent in searches), and Mack (+29.05<br />
per cent in enquiries; -5.65 per cent in searches).<br />
Rounding out the top 10 were Scania (+27.78 per cent in<br />
enquiries; -12.05 per cent in searches), Freightliner (+16.55 per<br />
cent in enquiries; +2.59 per cent in searches), Iveco (+14.63 per<br />
cent in enquiries; -11.28 per cent in searches), Isuzu (+11.66 per<br />
cent in enquiries; +8.19 per cent in searches) and Mitsubishi<br />
(+11.46 per cent in enquiries; -32.31 per cent in searches).<br />
Engine enquiries<br />
power ahead<br />
Powertrains, light commercial vehicles and buses<br />
post above-average enquiries growth in the period<br />
January 1–October 31<br />
Powertrains, light commercial vehicles and buses<br />
experienced the biggest year-<strong>on</strong>-year (YOY) increases in<br />
enquiries <strong>on</strong> Australia’s leading transport and machinery<br />
classifieds network in the period January 1–October 31, new<br />
data reveals.<br />
Almost 24,000 stock items – from buses to winches – are<br />
advertised for sale across the network comprising BusNews.com.<br />
au, Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.<br />
au, TradeEarthmovers.com.au, TradeFarmMachinery.com.au<br />
and TradePlantEquipment.com.au – reaching some 450,000<br />
‘unique’ in-market buyers in September al<strong>on</strong>e.<br />
Off the back of an almost 20 per cent increase in enquiries and<br />
11 per cent lift in searches across all product types, powertrains<br />
(+65.64 per cent in enquiries; +26.67 per cent in searches), light<br />
commercial vehicles (+59.09 per cent in enquiries; +32.82 per<br />
cent in searches) and buses (+19.4 per cent in enquiries; -0.88<br />
per cent in searches) garnered the largest lifts in buyer interest<br />
in the period.<br />
Forklifts (+17.04 per cent in enquiries; +27.71 per cent in searches),<br />
trucks (+15.85 per cent in enquiries; +12.17 per cent in searches),<br />
generators (+13.33 per cent in enquiries; +4.23 per cent in<br />
searches), tanks (+13.33 per cent in enquiries; +6.45 per cent in<br />
searches), cranes (+12.2 per cent in enquiries; -7.76 per cent in<br />
searches) and transportable buildings (+9.7 per cent in enquiries;<br />
+7.2 per cent in searches) also registered str<strong>on</strong>g growth in<br />
enquiries.<br />
Search & enquiry growth by product type (%)*<br />
Type % Total Stock Search % Enquiry %<br />
For Sale* Increase** Increase**<br />
Buses 1.92 -0.88 +19.4<br />
Cranes 1.72 -7.76 +12.2<br />
Forklifts 5.17 +27.7 +17.14<br />
Generators 2.6 +4.23 +13.33<br />
Light commercials 0.37 +32.82 +57.09<br />
Powertrains 7.85 +26.67 +65.64<br />
Transportable buildings 0.74 +7.2 +9.7<br />
Trucks 68.8 +12.17 +15.85<br />
Tanks 1.9 +6.45 +13.33<br />
* Stock items for sale <strong>on</strong> Are Media network as at November 6, 2020<br />
** Based <strong>on</strong> total searches and enquiries for the period January 1–October 31, 2020 Vs January 1–October 31, 2019<br />
12