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Deals on Wheels #460

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DEALS Data<br />

Search & enquiry growth by truck make (%)*<br />

Truck make % Total Stock Search % Enquiry %<br />

For Sale* Increase** Increase**<br />

Ford 7.9 -12.89 +38.09<br />

Freightliner 4.35 +2.59 +16.55<br />

Fuso 11.75 +16.86 +30.6<br />

Hino 18.16 +11.79 +31.2<br />

Isuzu 20.69 +8.19 +11.66<br />

Star shines bright<br />

with buyers<br />

Mercedes-Benz experiences 64.58 per<br />

cent jump in enquiries year-<strong>on</strong>-year<br />

Mercedes-Benz notched up the biggest year-<strong>on</strong>-year<br />

(YOY) growth in enquiries <strong>on</strong> Australia’s leading transport<br />

and machinery classifieds network in the period January<br />

1–October 31, new data reveals.<br />

Almost 4,000 trucks – from Atkins<strong>on</strong>s to Whites – are advertised<br />

for sale across the network comprising BusNews.com.au,<br />

Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.au,<br />

TradeEarthmovers.com.au, TradeFarmMachinery.com.au and<br />

TradePlantEquipment.com.au – reaching some 450,000 ‘unique’<br />

in-market buyers in September al<strong>on</strong>e.<br />

Off the back of a 13.48 per cent increase in enquiries and 0.81<br />

per cent lift in searches across all truck brands, Mercedes-Benz<br />

experienced a 64.58 per cent jump in enquiries (despite a 23.43<br />

Iveco 5.6 -11.28 +14.63<br />

Mack 4.16 -5.65 +29.05<br />

Mercedes-Benz 2.7 -23.43 +64.58<br />

Mitsubishi 2.8 -32.31 +11.46<br />

Scania 2.18 -12.05 +27.78<br />

* Stock items for sale <strong>on</strong> Are Media network as at November 6, 2020<br />

** Based <strong>on</strong> total searches and enquiries for the period January 1–October 31, 2020 Vs January 1–October 31, 2019<br />

per cent dip in searches) in the period. Despite suffering a 12.89<br />

per cent drop in searches, Ford registered the sec<strong>on</strong>d-highest<br />

increase in enquiries (+38.09 per cent); ahead of Hino (+31.20 per<br />

cent in enquiries; +11.79 per cent in searches), Fuso (+30.6 per<br />

cent in enquiries; +16.86 per cent in searches), and Mack (+29.05<br />

per cent in enquiries; -5.65 per cent in searches).<br />

Rounding out the top 10 were Scania (+27.78 per cent in<br />

enquiries; -12.05 per cent in searches), Freightliner (+16.55 per<br />

cent in enquiries; +2.59 per cent in searches), Iveco (+14.63 per<br />

cent in enquiries; -11.28 per cent in searches), Isuzu (+11.66 per<br />

cent in enquiries; +8.19 per cent in searches) and Mitsubishi<br />

(+11.46 per cent in enquiries; -32.31 per cent in searches).<br />

Engine enquiries<br />

power ahead<br />

Powertrains, light commercial vehicles and buses<br />

post above-average enquiries growth in the period<br />

January 1–October 31<br />

Powertrains, light commercial vehicles and buses<br />

experienced the biggest year-<strong>on</strong>-year (YOY) increases in<br />

enquiries <strong>on</strong> Australia’s leading transport and machinery<br />

classifieds network in the period January 1–October 31, new<br />

data reveals.<br />

Almost 24,000 stock items – from buses to winches – are<br />

advertised for sale across the network comprising BusNews.com.<br />

au, Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.<br />

au, TradeEarthmovers.com.au, TradeFarmMachinery.com.au<br />

and TradePlantEquipment.com.au – reaching some 450,000<br />

‘unique’ in-market buyers in September al<strong>on</strong>e.<br />

Off the back of an almost 20 per cent increase in enquiries and<br />

11 per cent lift in searches across all product types, powertrains<br />

(+65.64 per cent in enquiries; +26.67 per cent in searches), light<br />

commercial vehicles (+59.09 per cent in enquiries; +32.82 per<br />

cent in searches) and buses (+19.4 per cent in enquiries; -0.88<br />

per cent in searches) garnered the largest lifts in buyer interest<br />

in the period.<br />

Forklifts (+17.04 per cent in enquiries; +27.71 per cent in searches),<br />

trucks (+15.85 per cent in enquiries; +12.17 per cent in searches),<br />

generators (+13.33 per cent in enquiries; +4.23 per cent in<br />

searches), tanks (+13.33 per cent in enquiries; +6.45 per cent in<br />

searches), cranes (+12.2 per cent in enquiries; -7.76 per cent in<br />

searches) and transportable buildings (+9.7 per cent in enquiries;<br />

+7.2 per cent in searches) also registered str<strong>on</strong>g growth in<br />

enquiries.<br />

Search & enquiry growth by product type (%)*<br />

Type % Total Stock Search % Enquiry %<br />

For Sale* Increase** Increase**<br />

Buses 1.92 -0.88 +19.4<br />

Cranes 1.72 -7.76 +12.2<br />

Forklifts 5.17 +27.7 +17.14<br />

Generators 2.6 +4.23 +13.33<br />

Light commercials 0.37 +32.82 +57.09<br />

Powertrains 7.85 +26.67 +65.64<br />

Transportable buildings 0.74 +7.2 +9.7<br />

Trucks 68.8 +12.17 +15.85<br />

Tanks 1.9 +6.45 +13.33<br />

* Stock items for sale <strong>on</strong> Are Media network as at November 6, 2020<br />

** Based <strong>on</strong> total searches and enquiries for the period January 1–October 31, 2020 Vs January 1–October 31, 2019<br />

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