Our Story Your Story - Waikato Business News 25 Years
It’s a proud moment for any company to stand up and say ‘we have been serving our business community for more than 25 years’. That is the case with Waikato Business News. In that time our editors have featured many strong and exclusive stories covering the exciting business within the region, and we have built up a loyal group of advertising supporters. In our special feature “Our story Your story - 25 years” we cast our eye back over a quarter-century of business in the Waikato, and we profile many of the business leaders well known in the community, who make our region a shining light in the country.
It’s a proud moment for any company to stand up and say ‘we have been serving our business community for more than 25 years’.
That is the case with Waikato Business News.
In that time our editors have featured many strong and exclusive stories covering the exciting business within the region, and we have built up a loyal group of advertising supporters.
In our special feature “Our story Your story - 25 years” we cast our eye back over a quarter-century of business in the Waikato, and we profile many of the business leaders well known in the community, who make our region a shining light in the country.
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Fast facts<br />
VALUE OF PAPER AND PRINT<br />
GLOBAL STUDY:<br />
MOST PEOPLE HIGHLY<br />
VALUE PAPER AND PRINT!<br />
Recently commissioned by Two<br />
Sides, this consumer survery reports<br />
global attitudes toward paper and<br />
print, as well as toward corporative<br />
environmental claims.<br />
“<strong>News</strong>paper<br />
ads are viewed<br />
2.5 times longer<br />
than the average<br />
digital ad”<br />
Magazines deliver<br />
outstanding<br />
performance.<br />
With a return of<br />
130%, magazine<br />
advertisements<br />
produce the highest<br />
ROI of all media<br />
channels<br />
- GFK Australia 2015<br />
81% OF PEOPLE<br />
have bought an item or<br />
visited a place after reading<br />
about it in a magazine.<br />
56%<br />
OF PEOPLE<br />
REGARD PRINT<br />
MARKETING<br />
AS THE MOST<br />
TRUSTWORTHY<br />
OF MEDIA<br />
CHANNELS<br />
For the paper and print industries<br />
global markets and consumer<br />
preferences remain widely diverse<br />
and difficult to predict - yet there<br />
is at least one major source of<br />
agreement: Around the world,<br />
people like and want print on paper!<br />
9 IN 10<br />
WORKPLACE DECISION MAKERS<br />
READ PRINT MEDIA<br />
CHOOSING THE PAPER OPTION:<br />
In terms of reading preference and<br />
tactile experience, people prefer<br />
print on paper compared to reading<br />
from a screen or electronic devices.<br />
SOURCE : TWOSIDES UK
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